![\"Audience](\"https:\/\/adoric.com\/features\/wp-content\/uploads\/2020\/09\/Image-01-3.jpg\")
<\/p>\nHave you been showing your popups to the same set of visitors repeatedly? If so, that might be the reason why your campaigns haven\u2019t been converting as you want.<\/p>\n
Targeting the same set of visitors with the same campaign is a bad idea because no two persons are the same. And so, not everyone will find your campaign relevant.<\/p>\n
Thus, it\u2019s important you segment your audience and show each group campaigns they will most likely find relevant.<\/p>\n
Thankfully, Adoric handles audience segmentation seamlessly. This allows you to show the right message to the right persons, thus increasing user engagement.<\/p>\n
<\/p>\n
With Adoric, you can segment based on:<\/p>\n
Adoric allows you to segment visitors into new and returning.<\/p>\n
It\u2019s then all up to you to determine what to show each category of visitors. For new visitors, your goal can be to capture their emails with your opt-in popups.<\/p>\n
And for returning visitors, you can promote your products and offerings to them since they\u2019ve already taken an interest in your website.<\/p>\n
Which channel do you often use to drive traffic to your website? Google search, Facebook ads, emails, Google ads, etc.?<\/p>\n
Chances are you use a mix of all of them.<\/p>\n
Would you like to target visitors coming from each channel with a unique campaign? For example, you want visitors coming from Facebook to see a specific website message?<\/p>\n
Adoric lets you do just that!<\/p>\n
Yes, with Adoric you can group visitors based on the type of browsers they use – Chrome, Firefox, Internet Explorer, etc.<\/p>\n
When does this feature come in handy?<\/p>\n
If you are a developer looking to promote browser-specific plugins or extensions, you will want to target your audience based on their browser types.<\/p>\n
Another scenario.<\/p>\n
Let\u2019s say your website\u2019s purchase button doesn\u2019t work well on, say, Internet Explorer. You can compensate for this by creating a popup with a purchase button in it, that only shows to IE users.<\/p>\n
Would you like to create campaigns specifically for Mac, Windows, or Linux users? Adoric allows you to do just that.<\/p>\n
But why bother?<\/p>\n
For one thing, iOS users are more financially buoyant than their Android counterparts, and so tend to spend more, according to this study<\/a>.<\/p>\n As such, if you run an online store, for example, you are better off targeting iOS users than Android\u2019s with your campaigns.<\/p>\n If you are looking to reach an international audience effectively, segmenting them based on their physical location will allow you to deliver personalized, relevant messaging.<\/p>\n Take Black Friday for an example. While it\u2019s popular in the US and some parts of Europe, it\u2019s simply non-existent in some other countries.<\/p>\n As such, when launching a Black Friday campaign, you will want to target visitors from countries where it is relevant.<\/p>\n This is similar to Geolocation segmentation, only that Adoric groups your visitors based on the language it detects in their browsers.<\/p>\n This type of segmentation makes it possible for you to show your campaigns only to users based on certain event conditions.<\/p>\n But how exactly does this work?<\/p>\n Let\u2019s say you run a forum site. With Adoric, you can segment your users based on events such as \u201cactive\u201d and \u201cinactive\u201d, after which you can show a campaign only to, say, active users.<\/p>\n Other condition segmentation options available in Adoric are:<\/p>\n Showing your campaigns to the right audience is important, but showing them at the right time is much more important.<\/p>\n Adoric has a handful of campaign trigger tools<\/a> that ensure your campaigns are shown at the right time to the right audience.<\/p>\n Curious to see how Adoric\u2019s audience targeting feature can help improve your marketing campaigns? Why not sign up<\/a> for a free account right away.<\/p>\n We\u2019ve got a ton of free, elegant templates<\/a> you can start off your campaign with. Alternatively, you can leverage our drag-and-drop builder<\/a> to create custom campaign designs that suit your taste.<\/p>\n","protected":false},"excerpt":{"rendered":" Have you been showing your popups to the same set of visitors repeatedly? If so, that might be the reason<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[25],"tags":[],"yoast_head":"\n5. Geo Location<\/h3>\n
6. Language<\/h3>\n
7. Events Conditions<\/h3>\n
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Triggers<\/h2>\n
What Next?<\/h2>\n