![\"Subscription](\"https:\/\/adoric.com\/features\/wp-content\/uploads\/2020\/10\/Subscription-pop-up.jpg\")
Now, this is fine until you want to collect additional information like age, location, preferences, etc. This raises the need for extra fields.<\/p>\n
But, unfortunately, adding more fields to your opt-in form will hurt your conversion rate. The reason is that the more input you ask from visitors, the more the chances of them abandoning your forms.<\/p>\n
So, what\u2019s the best solution?<\/p>\n
Multi-step campaigns!<\/p>\n
Multi-step campaigns – or multi-choice\/multi-step opt-in forms, as some prefer to call them – are the best thing since sliced bread.<\/p>\n
You\u2019ve probably seen them around. They look something like this: (First step)<\/p>\n
![\"Two](\"https:\/\/adoric.com\/features\/wp-content\/uploads\/2020\/10\/Pop-up-yes-no.jpg\")
<\/p>\n
The second step – if a user clicks on the “Yes” button<\/p>\n
![\"Two](\"https:\/\/adoric.com\/features\/wp-content\/uploads\/2020\/10\/Second-step.jpg\")
<\/p>\n
And a thank you message after a user subscribed<\/p>\n
![\"\"](\"https:\/\/adoric.com\/features\/wp-content\/uploads\/2020\/10\/thank-step.jpg\")
<\/p>\n
They are a lot more effective at lead generation, increasing conversions, and making you more sales than regular opt-in forms.<\/p>\n
Why Are Multi-Step Campaigns Effective?<\/h2>\n
Multi-step campaigns work based on two behavioral principles:<\/p>\n
- \n
- The human brain can\u2019t help but engage with a question<\/li>\n
- Zeigarnik<\/a> effect<\/li>\n<\/ul>\n
Asking your visitors an intriguing yes\/no question puts them on the spot. It makes them want to think, and thus engages with your form.<\/p>\n
For example, you could ask \u201cDo you want to double your traffic?\u201d<\/p>\n
Some will go for “no”, and when they do the form closes – nobody gets pissed off.<\/p>\n
But for the ones that will click \u201cyes\u201d, be assured they will most likely complete your multi-step opt-in form no matter how long it may be.<\/p>\n
The reason is that according to the findings of Zeigarnik, a behavioral psychologist, the human mind has a strong tendency to complete whatever it chooses to start.<\/p>\n
Either way, it\u2019s a win for you.<\/p>\n
Guess what?<\/p>\n
Adoric allows you to create a multi-step campaign right within the design editor. No external plugin is needed.<\/p>\n
Why Use Adoric\u2019s Multi-Step Campaigns?<\/h2>\n
So, earlier we established that multi-step can help collect additional information from your visitors without ruining their experience.<\/p>\n
But with Adoric, you can do much more. With our multi-step campaign, you can:<\/p>\n
1. Segment Your Audience<\/h3>\n
Let’s say you offer online courses and want to segment your visitors into two, namely:<\/p>\n
- \n
- Those interested in learning affiliate marketing<\/li>\n
- Visitors that want to learn dropshipping<\/li>\n<\/ul>\n
Your form might look like this:<\/p>\n
![\"two](\"https:\/\/adoric.com\/features\/wp-content\/uploads\/2020\/10\/tw-ooption-pop-up.jpg\")
<\/p>\nThen when visitors click on any of the buttons, they would be redirected to a different opt-in form. This allows you to build two different mailing lists based on the choices of your visitors.<\/p>\n
2. Create Effective Lead Magnets<\/h3>\n
Do you want to show a \u201cThank you\u201d message after a visitor downloads your free ebook? You can do so with our multi-step campaign feature.<\/p>\n
Or, perhaps, you want to redirect visitors to another opt-in form after downloading your freebie? Adoric has got you covered.<\/p>\n
3. Break up Long Forms<\/h3>\n
If you are looking to sell, say, insurance to your visitors, and want to collect as much information as possible from them, don\u2019t make the mistake of using a long-form like this one.<\/p>\n
![\"multi-step](\"https:\/\/adoric.com\/features\/wp-content\/uploads\/2020\/10\/long-optin-form.jpg\")
<\/p>\nThat\u2019s the fastest way to drive potential customers away.<\/p>\n
Rather, break your forms up into steps we showed you previously.<\/p>\n
4. Create Surveys<\/h3>\n
Do you want to get feedback from your visitors? Or want to find out their preferences?<\/p>\n
Adoric\u2019s multi-step opt-in form can help.<\/p>\n
Show Your Campaigns at the Right Time and Place<\/h2>\n
Adoric\u2019s targeting<\/a> feature allows you to show your campaigns just when the time is right<\/a> – and in the right place, too.<\/p>\n
Do you want visitors to see your multi-step campaign seconds after they land on your site? That\u2019s easy!<\/p>\n
Or would you prefer your campaign to show as a user starts to scroll down your web page? You\u2019ve got no problems.<\/p>\n
What\u2019s more, Adoric allows you to decide the specific page where your campaign will show.<\/p>\n
Connect Seamlessly to Your Preferred ESP<\/h2>\n
Integrate your forms seamlessly with Email Service Providers (ESP) of your choice. On top of that, you can plug in marketing solutions like Mailchimp, Aweber, Salesforce, Hubspot, etc. without hassles.<\/p>\n
Adoric supports over a dozen integrations.<\/p>\n
What Next?<\/h2>\n
You don\u2019t have to be a techie to create an awesome, high-converting multi-step campaign. But if you need guidance, check out our detailed tutorial<\/a>.<\/p>\n