Attempting to dropship white-label products on Shopify for the first time can be daunting without a proper guide.
From choosing suppliers to promoting your business, setting up an online store involves many steps. The process includes finding products and reaching the right audience.
This article will teach you how to sell white-label products on Shopify. You can make money from your online store by following these steps.
But first,
What is White Label Dropshipping?
White-label dropshipping simply involves retailers selling mass-produced products customized under a specific brand name without holding inventory. This means the store doesn’t have to worry about making products, packaging, managing inventory, fulfilling orders, and more.
When dropshipping white-label products, all you need to do is find a good manufacturer. Then, you tell them what you want and provide images and descriptions. After that, you can let them take care of everything once customers buy the products.
This is a straightforward process that saves you a lot of time and resources.
Steps to Dropship White Label Products on Shopify
1. Research Products Niche
Your product niche is the biggest determiner of the supplier you would work with. Once you figure out what niche or products you wish to dropships, you are ten steps closer to picking the most suitable supplier.
There are various kinds of White Label Products you can dropship. From fashion items to electronics to mobile devices and more. must choose the particular niche of the product you would sell when setting up your store on Shopify.
See what other Shopify dropshippers are selling, popular items with potential, or products that meet specific needs of people.
For example, in 2023, mug cups gained massive love from users, with millions of people buying these cups and unboxing them online. Most mug users loved the “Stanley Cup” hashtag on TikTok, which got 6.7 billion views.
By combining research and analysis, you can find a product niche that aligns with your interests and meets market demand. For a start, here are 10 white Label products you can dropship.
2. Find Suppliers dropshipping white-label products
Now that you understand white-label dropshipping and have chosen your product niche, you can begin searching for suppliers. Look for suppliers that offer white-label products for dropshipping with the features you require. You can also check for those who sell private label products; they’re likely to ship white label products too.
Finding a supplier with experience and a lot of products helps you avoid running out of supplies and getting stuck.
To find these suppliers:
- Visit marketplaces like Aliexpress, Alibaba, CJdropshipping, Amazon, and others.
- Read customer reviews to confirm product quality and supplier’s integrity.
- Make sure the supplier can deliver to where you need and that the shipping costs work for your business.
3. Negotiate Terms and Conditions
To find the best suppliers, talk about the terms of the agreement with a selected list of options. This will help you identify the suppliers that can fulfill your requirements.
When dropshipping white label products on Shopify, make sure to negotiate terms that benefit both you and your customers.
4. Decide Pricing and Shipping Policies
Pricing is a key metric that impacts marketing results. Decide your product unit and bulk prices, shipping costs, and sales return policies. Ensure that your pricing covers the original product cost, shipping fee, and profits.
Confirm shipping policies and return policies are favorable to you before you begin importing products into your store. Consider the different pricing policies of your identified suppliers.
5. Import Products Into Your Store
At this point, adding white-label products on Shopify becomes the next agenda. To dropship white Label products, you need to import them into your Shopify store. You can do this manually or automatically.
To import products manually, you need to first add them to the import list. Then, transfer the products to your Shopify store. Finally, set up the details for each product.
On the other hand, automating the process saves you so much time, energy, and resources. AutoDS offers a dropshipping import product solution for Shopify users.
6. Personalize Product Description and Listing
Dropshipping any kind of product means there are a handful of other vendors selling the same products as you do. This is raises the need to personalize your product description.
Write interesting descriptions for products, use good pictures, and adjust prices with shipping and profit in mind to sell more. Place related products into separate categories to improve the customers’ shopping experience.
Strike a balance between making profit and staying competitive to attract customers while maximizing your earnings. A great way to stand out from other stores selling similar products is to customize your product listings.
7. Fulfill Inventory
Done customizing your product listing? You are ready to start taking orders and fulfilling them. Shopify provides an inventory management system that lets you efficiently manage orders.
You can monitor your inventory and that of your supplier, communicate with your suppliers and respond to customer queries.
Since you are dropshipping, all you have to do is send the order details to your supplier to fulfill after a customer makes payment. You can set up a tracking system to monitor shipment progress until it gets to its destination.
How to Promote your white label store
Like any other business, growing your white-label store requires optimum promotional strategies. There are various ways through which you can grow and promote your white-label store.
Owning an e-commerce store is just one step in the business of promoting your business. You need to take other active steps. Some of them include;
1. Attracting your ideal customers
A big part of promoting a product is making sure your business is easy for customers to find and reach. Indeed not everyone would need a white label product, and that’s fine.
Study and focus on people who want white label products. Understand their needs and interests to engage them effectively in your offer. Conduct in-depth market research on your target market’s demographic and buying habits to gain clearer insight.
2. Clearly define your unique selling proposition (USP)
Your unique selling proposition forms the foundation of your branding and marketing message. Your business should also provide solutions based on it.
If you sell white label products through dropshipping, your main selling point should be helping businesses save money on operating costs.
3. Choose marketing channels
Your target audience demographics inform your choice of market channel. Choose your marketing channel based on your target audience and product type, as there are many options available for business promotion.
Some of the most popular marketing channels include social media, email marketing, print ads, and influencer marketing. There are also different social media platforms, ranging from TikTok, Facebook, Instagram, LinkedIn, X, etc.
Social Media is a great place to build awareness and reach your target audience easily. You can find many companies looking for white-label products on sites like LinkedIn and Facebook Marketplace.
Nonetheless, you can only choose the channel(s) that align more with your marketing goal and resonate with your target market.
Final words
By dropshipping white label products on Shopify, you can easily create your own online store. This method allows you to do so with minimal costs. Additionally, you won’t have to worry about managing inventory.
If you want to learn more about dropshipping, visit dropshipping.com to learn everything you need to know.
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