One of the biggest challenges of running an e-commerce business is getting and keeping visitors’ attention. This is because the average attention span of a web user is about 8s.
This means you have about 8 seconds to convince visitors on your website to purchase from your store, or you might lose them for good.
Capturing your visitors’ attention within that extremely short period is definitely not easy – but possible if you use the right tools.
This is where the spin-to-win and the Falling Gifts popups come into play. These gamified popups allow you to engage your visitors by delighting them with fun games in which they can win coupon gifts.
For example, with a spin-to-win popup, you can give your visitors a chance to win coupons by spinning a wheel of luck. Here’s one:
If users spin the wheel and it falls on, say, 15%, it means they just won a 15% coupon discount, which they can use to shop in your store.
The Falling gifts popup has a similar working principle but with a different adaptation. This time around, users would have to randomly click on falling gift boxes appearing on their screen instead of spinning a wheel.
Whatever gift the box contains becomes theirs. Here is an illustration:
As usual, they can use whatever coupon gift they win to purchase from your store.
The Falling Gifts and Spin-to-win/lucky wheel popups can help boost user engagement, reducing your website’s bounce rate.
The question then is, which should you go for and which is better?
Well, you are about to find out, so stick around!
What is the Spin to Win Pop up?
As the name implies, spin-to-win popups are popups that give web users a chance to win coupons by spinning a lucky wheel.
You can configure spin to win pop up however you like. For instance, you increase or decrease the likelihood of users winning a coupon each time they make a spin. You can also set the number of slices you want for your wheel.
Also, you can style your spin-to-win popup however you want.
Luckily, you don’t have to write any code or hire a developer to add a spin to win popup to your website. Adoric makes it all way too easy.
When used correctly, spin-to-win popups can help boost your website’s conversion rate and increase your website’s average order value. By average order value, we mean the average amount shoppers spend each time they purchase from your store.
What is a Falling Gifts Game Popup
As we mentioned earlier, Falling Gifts popups also give web users a chance to win coupons and discounts. But instead of spinning a wheel, all they have to do is to click on falling gift boxes to reveal whatever they contain.
The Falling Gifts popup is also an excellent tool for boosting user engagement and, consequently, sales.
Unlike the spin-to-win popup, the falling gift game popup is new and unique. In fact, it’s an innovative gamification tool we developed here at Adoric, making it exclusive to us.
As such, if you want to offer your visitors a unique gaming experience, the falling gifts popup is your best bet.
This then begs the question: which is better between the spin-to-win and falling gifts popup? Let’s stack both side by side to find out.
Spin to win vs Falling Gifts Popup: Which is Better?
To help you decide which is better for your store, we will compare the spin to win and falling gifts popups based on ease of use, conversion rate, and customization.
Ease of Set Up
The spin-to-win and falling gifts popups are both easy to set up. You can easily create and add them to your website without hassles, thanks to Adoric.
The coolest part is that you don’t have to build them from scratch. You can pick a template of your choice and edit/customize it however you want. You will find dozens of spin to win and falling gifts popup templates in our library, and you can use them to bootstrap your designing process.
What’s more, you can edit and style these popups however you want simply by using our drag-and-drop design editor.
Conversion Rate
Conversion rate is one major variable to keep in mind when deciding which gamification popup to use.
If increasing your conversion rate and winning more customers is your goal, you are better off sticking with the falling gifts game popup.
The reason is that we’ve found that the falling gifts popup drives more conversion than the spin to win popup.
How did we know this? We deployed the falling gifts popup to Ga-De, an international cosmetic brand based in Israel, and the results were impressive.
Their website conversion rate increased by 23.5%, and their number of leads grew by 500%. Unbelievable right? Well, it is, and you can achieve the same outstanding results on your website by leveraging the falling gifts popup.
Customization Option
You will want your gamified popups to look exactly the way you want them, don’t you? Definitely! This is why ease of customization should also be a major deciding factor when choosing the right gamified popup.
The falling gift popup comes with several eye-catching templates, which you can shuffle with a click of a button.
Plus, you can apply your branding style to the falling gifts popup with a click, set your coupon value, style your design, etc.
As for spin to win, you will find loads of templates you can easily customize. On top of that, our spin to win templates come in three major variants: popup, slide-in, and floating bar.
However, spin to win trumps falling gifts when it comes to the number of templates you can use. Consequently, it offers more customization options than Falling Gifts.
Conclusion
The spin to win and falling gifts popups are excellent gamification solutions for boosting user engagement and increasing your sales. This makes deciding the best one to go for a bit of a challenge.
If increasing your conversion rate is your topmost priority, it’s best to settle for the falling gifts popup. As we showed you earlier, the falling gifts popup packs more power than the spin to win popup when it comes to conversion rate.
But if customization matters to you the most and you want access to as many templates as possible, spin to win is a better choice.
Ready to take Adoric for a spin? Add it to your Shopify store right away!
