Opening and running a physical store can be a daunting task. There are many things to consider – from choosing the right location to stocking the shelves. But if you’re also planning on selling online, the process can seem even more complicated.
How do you juggle a brick-and-mortar store and an online shop? What are the best tips for making both work together seamlessly?
Here are six tips to help you combine a brick-and-mortar store with Shopify and make them both work for your success.
Keep Your Inventory in Sync
One of the biggest challenges of selling online and in-store is keeping your inventory in sync. It can be easy to lose track of items in stock and those that need replenishment.
The best way to avoid this is to use an inventory management system that can track your inventory levels in real-time. This way, you’ll always know what’s in stock and what’s not.
A POS system like Shopify’s can be a great way to keep track of your inventory levels, both online and in-store. With Shopify’s POS system, you can see your inventory levels in real-time, so you’ll never have to worry about selling an item that’s out of stock.
Michael Nemeroff, CEO & Co-Founder of Rush Order Tees, says, “By keeping inventory in sync, we’re able to avoid overselling, which can lead to unhappy customers.”
Make sure also to keep an eye on your sales data. This can help you identify which items are selling well in-store and which are selling better online. By knowing this information, you can ensure you’re always stocked with the right things.
Offer In-Store Pickup
In-store pickup is a great way to offer customers the best of both worlds – the convenience of online shopping with the ability to get their items immediately.
In-store pickup is becoming increasingly popular with shoppers, so offering this option is crucial if you want to stay competitive. And, with Shopify’s in-store pickup feature, it’s easy to provide this service to your customers.
With Shopify’s in-store pickup feature, customers can place their orders online and pick them up at your store. This is a great way to offer customers the convenience of online shopping while still being able to provide them with their items right away.
Plus, with Shopify’s in-store pickup feature, you can also offer customers the option to pay for their items online and then pick them up in-store. This is a great way to offer customers the convenience of online shopping while still being able to provide them with their items right away.
Use Technology to Your Advantage
There are a lot of great technology solutions that can help you run your store more efficiently.
One of the most important things to remember when running a store is that time is money. The less time you spend on tasks like inventory management and order fulfillment, the more time you can spend on things like marketing and customer service.
That’s where automation comes in. Automation can help you free up time by taking care of tasks that would otherwise take up your time.
For example, Shopify’s inventory management system can automate keeping your inventory in sync. This way, you can focus on other tasks, like marketing and customer service.
Stephen Light, Co-Owner and CMO of Nolah Mattress, says, “The automation process has helped us stay organized and keep our inventory in check, which has saved us a lot of time.”
Another great way to use technology to your advantage is to use data to make informed decisions. For example, you can make decisions that will help you improve your store by tracking things like sales data and customer behavior.
For example, if you see a particular product selling well online but not in-store, you might want to consider investing in more online marketing for that product. Or, if you see that a specific type of customer is more likely to buy in-store, you might want to focus your marketing efforts on that customer demographic.
Using technology to your advantage can free up time to focus on other tasks and make informed decisions that will help improve your store.
Offer Discounts and Coupons
Shopify offers many great features for online stores, so it’s essential to use them if you want to be successful.
One of Shopify’s best tools is using discounts and coupons. This is a great way to drive traffic to your store, and it can also help you boost sales.
You can use Shopify’s built-in discount code feature to offer discounts and coupons. This feature allows you to create unique discount codes that can be applied to orders at checkout.
You can also use Shopify’s App Store to find apps that offer discounts and coupon features. Several great apps offer these features, so be sure to explore the App Store to find the best one for your store.
James Crawford, Co-Founder of DealDrop, “Discounts and coupons are a great way to drive traffic and sales. We’ve seen that offering discounts can increase traffic tremendously.”
Use Shopify’s Email Marketing Features
Email marketing can be a great way to drive traffic to your store and increase sales. And, with Shopify’s built-in email marketing features, it’s easy to start building your email list and sending out marketing emails.
Shopify’s email marketing features include:
- A built-in email list manager
- The ability to send automated emails
- A wide variety of email templates
- The ability to track email opens and clicks
- Integrations with popular email marketing services
Take advantage of Shopify’s email marketing features if you want to make the most of your brick-and-mortar store.
Use Shopify’s Online Store to Drive In-Store Sales
While it may seem counterintuitive, using your online store to drive in-store sales can significantly increase foot traffic to your brick-and-mortar location.
There are a few different ways you can do this. For example, you could use your online store to advertise your brick-and-mortar location. Or you can use Shopify’s online store features to drive traffic to your physical location.
These two strategies can work excellently well when applied properly.
Conclusion
By following these tips, you can successfully combine a brick-and-mortar store with Shopify to make them both work for your business.
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