Best Shopify Retargeting Apps
Visitors coming to your website for the first time will most likely not buy anything from your store, no matter how elegantly designed your website is.
As a matter of fact, research has shown that only about 5.2% of e-commerce website traffic converts. Though this conversion rate might look abysmal, the truth is that 5% conversion rate is pretty high for an e-commerce website.
What to do? Retarget your visitors with your ads.
Retargeting is a fancy marketing word used to describe the practice of showing relevant ads to visitors who once visited a website. You have certainly seen these kinds of ads before.
Remember the last time you checked out a cool sneaker on Amazon only to see the same sneaker shoe pop up on your Facebook feed as an ad? That’s retargeting at work!
When done right, ad retargeting can help you win back potential customers that exited your website without making a purchase. It can also help boost your sales and revenue tremendously.
That being said, managing a retargeting marketing campaigns is not an easy task; there is just a lot to do in a very limited time. As such, you are better of using a retargeting app.
The best retargeting apps for Shopify enable you to set up retargeting ads on Facebook, Instagram, Google, etc. without any prior knowledge of advertising. They also make it easy for you to recover abandoned carts, upsell and cross-sell your customers, with a few clicks of the button.
Lucky for you, there are a many best retargeting apps for Shopify on the Shopify app store and we’ve reviewed most of them in this roundup.
