The modern marketplace is largely a digital one. The volume of e-commerce transactions moving online is as significant as their retail counterparts. Any experienced online seller knows that optimizing a website aids visibility, reach, and conversions. The better optimized your store or landing page, the more sales.
Visual Website Optimizer has been a crowd favorite for A/B testing e-commerce websites and marketing ideas. This begs the question: are there alternatives to using VWO?
As we pondered, we searched and discovered suitable VWO competitors and alternatives with custom analytical tools for getting the best results.
In this article, we will briefly review ten of those, starting with
Userpilot
The first VWO alternative on this list is Userpilot. Userpilot enables product teams to enhance user adoption across the product journey, guide new users through products, reduce time-to-value metrics, and generate custom reports to answer any product question users may have.
What Are The Key Features?
User Analytics
User Behavior Tracking
Net Promoter Score Surveys
Feature Adoption
In-app Surveys
User Segmentation
Onboarding Flows
Pricing
Userpilot Starter plan starts from $249/month paid annually or $299 per month.
The growth plan starts from $749/month paid annually. Based on user reviews, this plan is the most popular plan among merchants.
The last plan; the enterprise plan includes more features and requires you a chat with the customer support team.
Convert Experiences
Convert Experiences offers an alternative to VWO due to its ability to let users improve their decision-making by running tests across all growth channels. The aim is to improve the entire customer journey, de-risk initiatives, and accurately record and monitor customer engagement.
What Are The Key Features?
A/B Testing
Dynamic Text Replacement
Integrations
Web Experimentation Dashboard
Multivariate Testing
Mobile Testing
Real-Time Reporting
Pricing
Convert basic plan starts from $349/month billed at $4192/year.
The growth plan starts from $699/month billed at $8392/year.
Expert plan at $1119/month billed at $13,432/year
The last plan; the enterprise plan price will be provided on request.
Mixpanel
Mixpanel is an alternative to Visual Website Optimizer (VWO), focusing on powerful analytics to help businesses understand user behavior across their websites and mobile apps.
Unlike VWO, which primarily concentrates on A/B testing and conversion optimisation, Mixpanel offers a deep dive into user interaction data through event tracking and cohort analysis.
This allows companies to segment their audience based on actions taken within their products and measure the impact of changes over time. Mixpanel’s approach to data-driven decision-making empowers teams to refine product features and marketing strategies, ultimately driving engagement and retention in a way that’s tailored to the specific behaviours and needs of their users.
What Are The Key Features
Funnels
Conversions
Retention
Customer Event Tracking
Standard Event Tracking
Engagement
Pricing
Mixpanel starter plan starts from $28/month for 10k events.
The enterprise plan requires you a chat with customer support.
Google AnalyticsÂ
As one of the most popular A/B testing alternatives, Google Analytics is capable of providing insights into customer interactions and behaviours, using products to recognize effective content, while tracking user traffic.
This is made possible via machine learning, where this top VWO alternative recognizes customer patterns and trends in the data to identify customers with high revenue potential. It also recognizes the content that converts the most customers.
Google Analytics is one of the best VWO alternatives for those who want simplified data insights on their customers and products.
What Are The Key Features?
Session Recordings
Heatmaps
Advanced-Data Governance
Data Collection and Management
Explorations
Advertising Workspace
Reporting
Automation
Analytics
Pricing
The Google Analytics pricing plan starts from $50,000 up to $150,000 or more per year and it’s based on your business requirements and other factors
CleverTap
As one of the best A/B testing alternatives, CleverTap focuses on enhancing user retention and maximizing customer lifetime value via advanced analytics and multifaceted engagement strategies.
Thanks to its various features, CleverTap is capable of tracking audience behavior and facilitating seamless interaction using multiple channels. This platform’s testing abilities offer meticulous product testing–ensuring that every customer’s interaction is optimized for conversion and engagement.
It also has an automation feature that streamlines campaign management, providing real-time results on an integrated dashboard.
What Are The Key Features?
Lifecycle Optimization
Campaign Optimization
Journey Orchestration
Omnichannel Engagement
Automated User Segmentation
Analytics and Insights
Pricing
CleverTap essential plan starts at $75/month for 10k events. They also offer a 30-day free trial.
The advanced and cutting-edge plans require you to negotiate prices with the support team.
Inspectlet
Inspectlet is a powerful analytics tool that serves as one of the best Visual Website Optimizer alternatives, focusing on user behavior to improve website usability and conversion rates.
Unlike VWO, which broadly covers A/B testing, personalization, and other optimization services, Inspectlet specializes in session recordings, heatmaps, and form analytics. This specificity allows businesses to gain deep vwo insights into how users interact with their sites, identifying usability issues and opportunities for improvement.
Inspectlet’s strength lies in its ability to visually track user engagements – mouse movements and scrolls to clicks and keystrokes. This provides a clearer picture of the user journey and enhances strategic decision-making for website optimization.
What Are The Key Features?
Error Logging
Form Analytics
Feedback Surveys
A/B Testing
Dynamic Heatmaps
Session Recording
PricingÂ
Micro plan starts at $39/month
Startup plan at $79/month
Growth plan at $149/month
Accelerate plan at $299/month
Enterprise plan at $499/month
Amplitude
Amplitude is another of the top VWO alternatives thanks to its features such as cross-platform customer journey tracking, segmentation capabilities, and user behaviour analysis.
All of these features enable you to view every path your customers take in a single view; better understanding the intent and context behind their actions. Amplitude enables you to answer product and behavioral questions such as the activities that bring users back.
What Are The Key Features?
API
AB Testing
Behavioral Targeting
Charting
Campaign Management
Cohort Analysis
Customer Journey Mapping
Conversion Tracking
Pricing
The Amplitude Plus plan starts at $49/month.
For Growth and enterprise plan prices, you’ll need to contact the Amplitude sales team.
Mouseflow
Mouseflow is one of the top VWO alternatives as it lets you improve conversions by optimizing your site.
This app lets you view your site’s visitors’ session and automatically create 6 heatmap types. You can set up sales funnels to watch where and why they drop and start feedback campaigns to learn all about your customers.
What Are The Key Features?
Conversion Funnels
Session Replay
Forms
Heatmaps
Friction Score
Pricing
Starter plan at $31/month
Growth plan at $109/month
Business plan at $219/month
Pro plan at $399/month
Chat with the sales team to create a custom Enterprise plan for your business
UX Sniff
UX Sniff is one of the best VWO alternatives available on the market. It offers insight into user experience improvements by analyzing real-world user behavior on a site.
This A/B testing tool is adept at recognizing and reporting unusual user interactions such as excessive scrolling, and frantic rage clicks– signs that indicate areas of user confusion or frustration.
Since these anomalies are automatically detected, UX Sniff can help pinpoint the exact issues users face, enabling targeted enhancements to your website’s usability. Its focus on direct behavioral metrics is what makes UX Sniff a standout in the sea of top VWO alternatives.
What Are The Key Features?
Feedback widget
Page testing
Website heatmaps
Session recordings
On-site survey
Pricing
Poodle plan at $4/month
Hound plan at $10/month
K-9 plan at $18/month
Wolf Pack plan at $60/month
Flurry
Flurry as a great alternative to VWO lets you track new users, active users, and recording sessions. This comprehensive event listening ensures you can effectively measure and analyze users’ activity across an application–this also includes user acquisition and crash analytics.
A completely free tool, you can use it to track user interactions to better understand user behavior.
What Are The Key Features?
Funnel and Audience Analysis
User Segmentation and Journeys
Raw Data Export
Crash Reporting and Analytics
Funnel and Event Tracking
Conclusion
The right conversion and optimization tool can significantly enhance your website’s performance and overall sales. The platforms we reviewed each offer unique features, from user segmentation to advanced analytics and automation capabilities.
Before settling an option, highlight your website’s custom needs. Factor in your budget for this tool, as well as other ways you can increase sales in your store.
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