Are you looking for the best Lead Magnet Ideas for your Shopify store? Here’s the guide you need to figure out lead magnets.
As a store owner looking to boost conversion rates, hacking lead magnets is the first step to the success you desire.
Lead magnets are useful for building a solid, owned email database. This helps you place your products before your target prospects in less time.
In this guide, we will look at the definition of Lead Magnet and discuss & effective lead magnet ideas to try on your Shopify store.Â
What are Lead Magnets?
Lead Magnets are marketing tools for generating leads. They are free, long-term offers and incentives you promote to your customers in exchange for their contact information and other relevant details.
They can be in the form of templates, downloadable content, eBooks, white papers etc.
Why You Need a Good Lead Magnet in Your Shopify Store
New customers are one way to grow your brand in Shopify.
Another effective way is to retarget your paying customers by sending them the necessary information about upcoming sales or new additions to your store.
This is where Lead Magnet comes into play.
Lead magnets are a good source of lead generation. It gets your customers to share their personal information with you in exchange for irresistible offers.
How to Create a Good Lead Magnet
A good lead magnet converts. To know if your lead magnet has the tendency to succeed. You’ll need to consider these factors:
1. Your Lead Magnet should tackle a Real Problem
Customers are willing to do anything to resolve issues. Your lead magnet should be able to proffer solutions to some of your customer’s needs.
2. It should be relevant to your customers
Narrow down your lead magnets to be directly relevant to your customers or industry. Choosing a broader topic may get you a high lead but lack quality or interest in what you offer.
3. Your Lead should be unique and specific
Lead Magnet has a higher tendency to succeed when your offer is specific. Ensure your offer is simple, short and peculiar to your brand.
4. Your lead magnet should provide value to your customer
Ensure your offer has both high perceived and actual value that customers are willing to trade their information for. Make it beneficial.
5. Be honest and trustworthy
Stay true to your words, offers and actions. Let your work show your expertise. Be reliable and ethical with your dealings.
Your lead magnet, if well-perceived, can boost your brand’s credibility and position as an industry expert.
Before we move on to the lead Magnet ideas for the Shopify store, let’s look at the components of a successful lead magnet.
Components of a Successful Lead Magnet Offer
1. A Basic Form
If the aim of your offer is to collect your customer’s email address, then your offer needs to have a simple basic form for email input. Although, you may extend yours to collect both name and phone number.
2. Call-to-Action
A call-to-action is usually a button or tab placed on your offer to direct customers to the resource you are offering. It is basically used when you want them to visit your website or a landing page to learn more about the offer or your brand.Â
Your call-to-action button needs to be bold and visible. Don’t forget to embed a link in the button.
3. Landing Page
A landing page is a web page created specifically for lead magnet offers. It explains the content of the offer. Also, intends to collect and store customers’ pieces of information and data. It is usually connected to an email service provider to store email data.Â
4. Thank You Page
This is where the customer gets the congratulatory message and prompts on how to access their resources. Now, the visitor has become a lead.
5. Follow-up Email
Your conversion doesn’t end with email data collection. The endpoint is to turn the visitor into paying customers. Thus, the follow-up email is initiated to keep them updated and engaged with your business.
Moving on, we will talk about the lead magnet ideas to try on Shopify. Let’s dive right in!
7 Lead Magnet Ideas to Try on Your Shopify Store
1. Webinars
73% of B2B marketers consider webinars a highly effective tool for generating quality leads.Â
These leads are quality because they are people who stand to gain more from the webinar and do not mind sharing their information in exchange for knowledge.
Moreso, webinars do not need to be long to convert. A 60-minute webinar will establish your expertise and move your prospects to leads.
Looking for webinar topics? Review your business’s blog for topics you can repurpose. This eases preparation as you’ll be coming from a familiar territory.
2. Ebooks
Ebooks are one of the best lead magnet ideas to try.
Compile some of your blog posts centered around a specific subject into downloadable ebooks that are accessible to your audience.
It is advantageous to them rather than going to search through your blog post and articles regarding the said subject.Â
This is effective for your store visitors to make the process easier for them.Â
The best part of ebooks is that the rewards are instant and irresistible, just as every store visitor wants them.Â
3. Templates
Templates are pre-built or designed copies of a document or file designed to make the process easier and faster.
They eliminate the need to create or design from scratch without compromising the quality.
A template is considered one of the best lead magnet tools because it benefits both the brand and the user.
4. Email Course
Email courses are strings of emails about a specific topic over a period of time.
Companies often leverage email newsletters to send new updates and insight about their brand to the users.
5. Resource Library
A resource library is a collection of instructional materials, tools or files made accessible to a community that helps them achieve results.
Offering a resource library about your blog post, apps or books is a good lead magnet idea to try.
Keep in mind that your resources are there to help your customers achieve better results.
6. Cheatsheet
Next is the cheat sheet. Cheatsheet is a one-page sheet that provides the readers’ guidelines or steps to take in order to achieve a result.
Also, it can be a summary of key items and terms that acts as a reference to the reader which compliments the initial documents.
To have access to the cheatsheet, users will provide their emails, which helps you collate a database.
7. Workbooks
Last but not least on our list of lead magnet ideas to try is Workbook. Â
A Workbook is a complete guide or resource about your brand principles and values or about your blog post topics that help your audience apply the same principles to their business.
Through your workbooks, you can sell your premium products or services to your audience on how to apply the newly acquired knowledge to their business.
Therefore, your workbook needs to have a clear call to action where they can sign up or request an appointment.
Conclusion
Here, you have our 7 lead ideas to try on your Shopify store.
With these ideas, you can effectively generate leads for your Shopify store, expanding your database of prospects. This will enhance your store’s conversion rates and boost long-term revenue.
