Beauty products are hot sellers. With the right products, you can 3x your Shopify sales within one year.
Don’t believe it? Here is a snapshot of random beauty products we found on AliExpress.
Did you notice 304 orders being the least amount of sales? This gives you an idea of how much sales vendors in this niche make. If you are considering this niche, you’re making a profitable plan.
In this post, we will review the best beauty products you can sell on your Shopify store to make good money this 2024.
Top Trending Beauty Products to Sell Online
To fast-track your discovery of the best products to sell in a vast beauty industry, we grouped these products into sub-categories.
Trending Makeup Products to Sell Online
1. SPF Primer
Primer market size was valued at US $2171 million in 2022 and it’s expected to reach a market value of US $ 3446.72 million in 2028.
Primers are necessities for achieving an ageless beauty look. More than just a foundation base coat, SPF primer acts as a protective coat for the skin from direct sunlight.
Also, primers are fast-moving products with high turnover and profit margins, so you are sure to make money from selling them. The only downside to this market is the competition, but you can beat this with the right marketing strategies.
2. Oil-Free Foundation
Now more than ever, the beauty industry has become more inclusive in creating beauty products that cater to different body colors and complexions. Beauty foundation is one such product with high demand across the world.
Statistics show the projected number of women who use makeup in the US alone to reach 110 million by 2024. Furthermore, the foundation market size has a projection value of $14.2 billion according to a 2022 report.
This shows the market’s expected growth in coming years which is why it is a good investment for your Shopify store.
3. HD Concealer
The concealer market treads behind the foundation market because of its importance in the makeup industry. Women who buy foundations buy concealers too, hence the rising demand for it.
Concealers have a high profit margin. A concealer easily covers any blemishes and highlight visible areas of the face to achieve a more glowing effect.
Statistics show that the face concealer market is estimated to reach $12 million by 2031. Well, I believe venturing into this market will help boost your store sales.
4. Blush Stick
Blush palettes are another money-making beauty products to sell online. Categorised into powder and cream form. These products come in different shades, colors, sizes and shapes.
Although the pandemic affected the market, sales are gradually improving with about an 89% increase in sales of cream blushes and a 37% increase in powder sales from 2020 to 2022.
5. Makeup Brushes Set
No modern woman can do without a makeup brush, though it may not be as large as a brush set but at least there are 2-3 makeup brushes in every woman’s makeup bag.
hese brushes are graded in terms of materials, size and fluffiness.
Makeup brushes are fast-selling products with high turnover and low-profit margin. However, you can always make money from the turnover rate.
Plus, you can add cross-sells like makeup bags, beauty blenders and makeup removers to increase profit.
6. Makeup Headband
Headbands are protective gear worn on the head during makeup to protect and keep the hair in place. Also, they double as fashion items worn by women.
These headbands are more fluffy than regular headbands and come in different styles, designs and colors.
The high demand for this product is due to the quest for its users to have them in different colors to match their outfits.
Facial Beauty Products to Sell
1. Face Moisturizers
Online beauty influencers continually emphasis on the benefits of moisturizers in maintaining healthy skin has led to an increased demand for face moisturizers.
According to Market Value Insight, the moisturizer market exceeded USD 10.1 billion in 2022 and it’s projected to reach USD 13.5 billion by 2032.
This proves that the moisturizer industry is highly lucrative and a worthy investment. Additionally, they come in various forms such as creams, gels and serums.
2. Face Cleanser
The face cleanser market is another fast-growing beauty market. It was valued at USD 2.15 billion in 2022 and is expected to grow by roughly 5.41% between 2023 and 2030.
Plus, it’s one basic necessity for every woman who wants to clean a clean oil-free skin. Facial cleansers with certain elements like Hyaluronic acids and Niacinamide are believed to have better benefits than the rest.
So, if you plan to sell this product, you may want to look at the ingredients of fast-selling products and know how to market them to your audience.
3. Jade Face Rollers and Gua Sha Set
Jade rollers are new additions to the beauty trends and are profitable to sell as a dropshipping product. They’re used to reduce facial puffiness, redness and inflammation.
Besides that, a jade roller is a great tool for people who want their skin to look fresh, firm and lifted. Not only is it purchased for its beauty benefits, but it also provides health benefits as it helps with blood circulation.
Similar to the jade rollers are the electric face massage which serves as the best cross-sell products to pair with this beauty product.
4. Face Lift Tape
This instant beauty hack helps to lift sagging skin around the face making your skin look firmer and younger. It is perfect for hiding wrinkles around the face and neck.
It is super thin, comfortable and completely invisible after makeup. This product is sure to bring money to your pocket if well-marketed and sold to the right audience.
5. Hydrating Face Masks
Face masks come in different styles—collagen mask sheet, wash-off, peel-off, clay and sea mud masks.
Respectively, they all provide the same benefits which is to hydrate and nourish the skin with a soothing sensation.
While some of these face masks are more receptive than others, it is advised to choose hypoallergenic and non-comedogenic products for your Shopify store.
Eye Beauty Products to Sell Online
1. Eyebrow Gel
More natural products are infused into the market due to the recent changes in the makeup industry from bolder looks to more natural and subtle looks.
The eyebrow gel is one of the products with more recognition recently because it effortlessly gives the eyebrow a more natural and fluffy look and is suitable for all eyebrow shapes.
They come in different shades for different complexions and are waterproof to provide long-lasting protection. Also, it’s easy to bundle with other beauty products to increase sales.
2. Magnetic Eye Lashes
Magnetic false lash is one of the many eyelash variations you can sell in your Shopify store. These lashes are made from both synthetic and natural materials that are non-irritant and durable.
False lashes are a beauty enthusiast’s best friend and a must-have in your Shopify store. Occasionally, you can combine these false lashes with complementary products like eyeliners and adhesive glues to boost sales.
Also, they are multi-coloured lashes to sell to people in the color spectrum.
3. Under Eye Patches
Under-eye patches are the best solution for dark circles, wrinkles and puffiness around the eyes. Mostly used by women who want to achieve a glowing and ageless face, this product is a top trending beauty product to sell in your Shopify store.
They come in different patch formulations such as rose water, aloe vera and more for different brands. Besides that, they come in containers or patch sachets to preserve their freshness.
Additionally, you can create bundle collections to sell with this product.
4. Lash Lift Kit
Lash Lift Kit is a beauty tool to perm, cleanse and curl your lashes. It’s popular among beauty enthusiasts because it contains all the necessary tools and products such as lift pads, lash lifts, spools, oil cleansers and lash glues required to achieve a successful lash lift.
It is a good beauty product to sell online because it is a DIY kit that helps users achieve salon-quality results in the comfort of their homes.
5. Eye Shadow Palette
Consider an eye shadow palette as one of the beauty products to boost sales in your Shopify store. Eye shadows are used by women of all ages to accentuate the eye.
The eye shadow palette comes in different shades, colors and sizes for different brands. Choose products that are long-lasting with organic ingredients.
Best to pair it with waterproof eye shadow sticks.
Best-selling Body Beauty Products in 2024
1. Organic Bath Bombs
Bath bombs are great additions to your Shopify beauty stores. These are pure essential oils added to bath water for a relaxing aromatherapy experience. Usually packed in boxes, some come with mystery items to be recovered as they dissolve in water.
It often doubles as a perfect gift choice for special occasions like Christmas, birthdays or anniversaries.
2. Body Glitters
Depending on the occasion, Body glitters can be used for makeup or as accessories to complete flashy looks.
They are more in demand during festival seasons such as Halloween, carnivals and many other occasions. Body glitters come in different variations that can help boost sales.
Also, a perfect product to cross-sell and use for bundle collections.
3. Silicone Bath Body Brush
This body brush acts as a bathing scrubber, skin exfoliator and body massage tool. It comes in different shapes and sizes with different brush strengths for every body part.
Some come with a long handle to cater for those places that cannot be easily reached by hand.
Best Hair Beauty Accessories to Sell
1. Hair Extension
Recent research shows the hair extension market was valued at USD 7.7 billion in 2022 and is expected to reach a market size of USD 15.7 billion by 2032
This shows that hair extension is a good beauty product that is worthy to be invested in. Meanwhile, selling hair online comes with its challenges, be sure to source from the right source and sell only the best quality to improve sales.
2. Hair Growth Oil
Hair growth oils sell well and are constantly in demand. It is a fantastic product to sell in your Shopify store especially when you are looking to improve sales. They have good profit margins and high turnovers.
Because this product comes in contact with delicate parts of the body–the skin. You ought to be sure the ingredients are organic and natural-based.
Beauty Accessories to Sell Online
1. Electric Hot Combs
As more users discover its benefits, the hot comb market has gradually experienced significant growth. This makes it one of the best beauty products to sell. The demand is on the increase as customers come to appreciate the value it provides.
They are a great addition to your store as it has a high turnover rate with a high profit margin. These products are also a good complementary product to cross-sell.
2. Auto-Rotating Hair Curler
People are fascinated with this product because of its free-hand curling abilities. This product is a fast-selling product for younger women as it helps to save time and can achieve different curling styles within seconds.
3. Hair Straightener
Hair iron straighteners are one beauty accessory to have in a home. Not only those it straighten and give your hair a radiant look but also reduces your number of salon visits.
The hair straighteners market is fast increasing as more people buy these products to try some DIY they learn from online beauty classes or courses.
4. Ear and Nose Hair Trimmer
A nose hair trimmer is a beauty product used by both men and women to remove unwanted hair quickly and safely.
These trimmers are waterproof and washable with a dust-proof cover to protect the trimmer head. It can be lithium battery-operated or USB-chargeable which makes it easy to use and portable.
5. Pedicure Kit Set
This set holds special tools needed to do pedicures from the comfort of your home.
Each tool is designed for a specific function to exfoliate, soften and remove dead skin It is suitable for foot baths, spas and personal care.
It is lightweight and eat to carry. Plus, it serves as a fantastic gift for birthdays and special occasions.
Conclusion
The beauty product niche is unarguably one of the most profitable niches on the market. Plus it’s easy to get into and has a vast range of product collections.
If you are looking to get into it, we recommend starting with the products we’ve reviewed in this post. You’d be glad you did.
