Converting first-time customers to repeat customers can take time and effort, especially for new Shopify merchants. However, the right conversion tools help sellers tackle this one nagging question: “How do I boost sales?”

To this, we say Adoric. If you’ve ever encountered Adoric during your research runs, or you’re curious to know how Adoric has helped more than five thousand sellers increase their conversion rate, this post is for you.

In this guide, we’d take a cursory look at what Adoric is, how to use Adoric on Shopify, and how to sell more with Adoric.

What is Adoric?

Adoric is an all-in-one conversion tool created for Shopify businesses, merchants, enterprises and service providers to grow sales and increase conversion by creating, managing and optimizing marketing campaigns through personalised and targeted messaging. 

By integrating Adoric with your Shopify store you can improve the user journey, enhance user engagement, increase customer loyalty, and boost sales and average order value. 

Why Choose Adoric

For starters, Adoric makes it easy to set up result-driven campaigns in minutes on your Shopify website without writing any code or designing anything.

This is because Adoric comes with a built-in campaign wizard, which is beginner-friendly and allows you to create 6 different types of campaigns at lightning speed. 

As an Adoric user, you: (i) spend way less time designing and setting up campaigns, thanks to our easy-to-use features, and (ii) you convert more, sell more, and do more for your business.

If you’re a DIY seller, who enjoys exploring everything, we see you. Adoric features a design editor with unmatched flexibility for creating your campaigns. You’d also find pinpoint campaign triggers while setting up a new campaign. Let’s get into details. 

Features of Adoric 

Here, are some of the features Adoric offers to Shopify merchants like you looking to scale up your sales without investing so much in ads: 

Campaign Wizard

You will agree that one of the hardest parts of running an online store is creating on-page campaigns that drive conversion and sales. You could end up spending hours crafting one only to abandon it halfway due to the complex intricacies involved. 

And even if you are patient enough to see the campaign creation through, you might realize it was poorly designed, hence having little impact. 

In comes Adoric’s Campaign Wizard!

Our wizard makes it super easy to craft campaigns that not only command attention but also drive sales. All you have to do is select a campaign, shuffle through the available templates, tap a few times, and your awesome campaign is set to go live.

Adoric has 6 distinct campaigns serving different purposes:

• Product recommendations (for upselling and cross-selling the best products in your store).
• Grow my email list (best use for email marketing campaigns)
• Stop cart abandonment (to prevent uncompleted purchases and abandoned checkout processes).
• Promote special offers (the name says it all)
• Gamify users’ experience (to build engagement with gamification)
• Custom campaign

For each campaign, we’ve pooled a data of the best design elements across over 1000 Shopify stores. These findings influence the elements you can access in each campaign, including the call-to-action, the design size – for instance a floating bar for the free shipping campaign under “Promote Special Offers”.

That way, you will have enough time to devote to activities that impact your bottom line profoundly, such as customer support and product sourcing. 

Trigger Events

Campaigns on Shopify – and most other platforms – are a matter of timing. Show it at the wrong time and you risk losing a customer’s interests.

To address this, all campaigns on Adoric respond to in-built triggers.

Suppose you want all customers to know that you offer free shipping on orders over a specific amount, you can create this campaign within two minutes in your dashboard.

While setting up the campaign, you’d see a notification at the bottom of the page notifying you of the exact trigger your campaign works with (3 seconds, in the example below). That is, when your campaign would appear in your Shopify store.

This feature is consistent with all campaigns on Adoric. We’ve set it up this way to ensure that not only do your campaigns pop up at the right time, they also don’t disrupt your users’ shopping experience.

Multi-step Campaign

Would you like to create a multi-step campaign to further boost engagement and conversion? For example, do you want to display a “Thank You” popup after visitors give you their emails after seeing your first popup? Adoric is your best bet!

The best part is that you don’t have to limit your options to just 2 steps – you can create as many steps as you desire. 

Personalization

Another feature you will like about Adoric is the campaign personalization. This feature allows you to personalize your campaigns by showing visitors sales offers based on their geo-location and traffic source. 

Targeting

On your dashboard, you can answer the Who, When, and Where for each of your campaigns. Who is the campaign for? Where will the campaign appear in your store? How soon would users/shoppers see this campaign?

Design Editor 

If you are a Do-It-Yourself (DIY) fellow who loves to build from scratch rather than use a template, we still have you covered.

This design editor is handy if you’re looking to create a custom campaign on Adoric. Let’s say you’re feeling jovial and decide to offer all buyers a 50% discount to mark your birthday.

Looking through the campaign types on Adoric, you may not find a birthday or anniversary campaign. However, you can put this together by selecting “Custom Campaign” in your dashboard.

This will lead you to the design editor, where you can throw together a couple of elements for a clean anniversary campaign for all your Shopify buyers.

Analytics

What’s the point of setting up a campaign if you can’t track it – and make needed adjustments? This is another reason to love Adoric. 

Analytics allows you track two forms of revenues resulting from setting up Adoric’s campaigns:

 

• Associated Revenue (AR), which is the total amount your store generates due to any of Adoric’s campaign. The campaigns could range from product recommendations to cart abandonment notifications.

For instance, customer A spots a cart abandonment pop-up before leaving your store, and as such proceeds to checkout items in his cart. The revenue from this purchase is an Associated Revenue.

• Direct revenue (DR), stemming from revenues made directly through Adoric’s product recommendations. These recommendations include the home page best sellers, home page recently viewed, and bought together recommendations. Purchases acquired by clicking these campaigns are tracked under direct revenue.

Analytics includes insights into the number of leads generated, your click-through rate (CTR), clicks and impressions for each campaign. Each campaign’s CTR suggests how well your campaigns are performing.

When to use Adoric 

There is no other conversion tool that comes close to Adoric in providing excellent services.  You can use Adoric for:

Product Recommendation

Product recommendation is a powerful marketing strategy, which when used effectively can win you more sales without spending on ads.

It involves recommending the right products to your customers based on their past purchases, preferences, and behavior.

Adoric makes creating smart product recommendation campaigns a breeze.

We offer product recommendations that match two intents: ready-to-go recommendations that can go live on your Shopify store within minutes, and product recommendations by pages.

Our ready-to-go recommendations are great for upselling and cross-selling items in your store. They help your customers reduce screen time by bringing the products they want from your store to them, regardless of where they are.

For instance, you can set up a “Recently Viewed” recommendation right on the cart page. With this, when a buyer stops at their cart page, they can easily see items they’ve previously viewed in your store. This helps them decide on their shopping preferences without the stress of combing through your products again.

By leveraging Adoric’s product recommendation capabilities, you can supercharge your sales, uplift your store’s Average Order Value, and grow your business all without breaking a sweat. 

Grow Your Email List

Grow your email list with Adoric’s lead capture form, get more subscribers and make more sales. Enjoy precise targeting and a higher conversion rate with our elegantly designed forms. 

What benefit can you get from using Adoric?

Adoric allows you to personalize your form to increase conversion. For example, you can add special offers to your form to improve customers’ experience. Also, use our event trigger features to decide when the form appears on your web page.

Next, is the optimization of form with field types. With Adoric, you can select what you want to appear in your form. Some may prefer to add just name and email address, while others may want to add gender, phone number and birthday. Adoric gives you free access to add more fields to your lead capture form.

Utilize Adoric’s form to grow your email subscribers, and increase sales and average order value. 

Gamification

Gamification means enticing your customers with coupon games in exchange for their email addresses. Using gamification for your form increases the chances of customers playing your game to either gain a coupon, discount or free item. To redeem this gift requires their email addresses which they may be willing to do to claim their prize. 

Adoric offers two distinct gamification features: Spin the Wheel and The Falling Gift Game.

Spin the Wheel is one of the popular games you can use to increase your lead and build customer loyalty. Luckily, Adoric offers hundreds of gamification templates to choose from and customize to suit your taste. 

Leveraging our gamification tool to create mouth-watering and irresistible offers to your customers will double your lead and increase sales. 

The Falling Gift is an interactive game where users win coupons by clicking on falling gift boxes. This is one unique e-commerce solution to grow your store’s email list faster and boost customer engagement. 

In other words, with falling games, you can grow your email list and boost conversion 3x faster than the traditional popups.  So, if you are looking to increase your email contact list faster, our falling gift game guarantees the best result.

How can you set up a falling gift game on your website?

Setting up a falling gift game is very easy. It requires only three steps to complete. One, select a template from our template library. Two, create your coupon and specify the value. Three, hit publish.

So, when next you want to promote your holiday sales, use falling gift game popups to engage your customers and grow leads.

Cart Abandonment

Adoric offers solutions for your cart abandonment rate. Create forms that target customers with items left in their cart or checkout. Use our intent-exit popup to remind customers of their unfinished purchases. 

By leveraging this tool, you can recover abandoning customers and convert them to repeat customers. All you need is to customize your retargeting message and show it to the customer at the right,

Now that you know Adoric’s features and its proffered solution for your Shopify business, let’s now explore how to navigate through Adoric. 

Navigating Adoric

On arriving on your dashboard, you would find 5 distinct interfaces, namely:

• Dashboard
• Campaigns 
• Analytics
• Recommendations
• Setting

Let’s go over each of them.

Dashboard

The dashboard is the central page on the Adoric app. Here, you find a summary of your live campaigns, analytics on these campaigns, as well as pointers to other interfaces in your app.

Beyond this, the dashboard is designed to bring you tips for selling and scaling your Shopify store. 

Log in on any day of the week to find tips such as “Ideas for your store” and “Recommended Apps” tailored based on your store’s recent performances.

Campaigns

While the dashboard page contains a summary of your campaigns, this page shares details on each campaign. You can track the following:

• Impressions, to measure how many shoppers have seen a specific campaign.
• Conversions, which lets you know how many shoppers acted on a campaign (filled an email popup, clicked on products via a product recommendation campaign, tried out free shipping, etc).
• CTR, which compares the rate of conversion against total impressions, and
• Status, which lets you know if a campaign is live or in the drafts.

To create a new campaign, all you have to do is click the + icon at the top right corner. Doing so will fire up Adoric’s campaign wizard.  

The campaign wizard enables you to build smart conversion campaigns with a few mouse taps (as discussed earlier).

Analytics

You can arrive on the Analytics page straight from your dashboard. You only need to scroll downwards a bit to find the metrics for each of your campaigns.

The more campaigns you have in your store, the more detailed the available analytics.

Leads

Tracking leads can be a headache, especially for busy Shopify sellers like you. For instance, if you upload a welcome popup in your store (example below), how do you find the details of all those that fill the popup?

You can find this in your Shopify store. However, to ease the stress of collating leads, we’ve designed this interface that compiles leads generated across all campaigns in your store.

You don’t have to spend hours upturning your Shopify admin panel to find the details you need.

Settings 

Like custom settings page, the Settings page leads you to information such as billing method and third-party apps integrated. You’d also find custom details such as the amount of coupons available in your Shopify store.

Conclusion

Building a business on Shopify, the most used e-commerce platform in the world, is not a rosy walk. Your commitments are numerous, and your attention span is limited.

Adoric wants to help you sell faster and better on Shopify. With Adoric, you can convert more interests to customers, and customers to advocates. Get started with Adoric today and enjoy the benefits of this high-converting marketing campaign tool. 

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