Would you like to get your visitors to take certain actions (like signing up for your newsletter) on your website, even if they never intended to? The key is seeding your web copies with power words.
These are words that evoke strong emotions. And emotions are what make people act.
In this piece, you will learn what power words are all about and how to use them effectively. Also, I will be showing you a lot of them that you can use to craft compelling copies that convert.
What Are Power Words?
Power words are words that can trigger an emotional response from people. They are used by bloggers, marketers, copywriters, etc., to compel people to act.
Power words are so persuasive that your audience can’t resist carrying out your desired action. Whether it is to click a link, read a blog post or purchase a product, power words do a lot of convincing.
Power words aren’t just single words but can also be a phrase. A common example is “right now”.
So what exactly makes a power word, well, a power word?
Simply put, they are called power words because they can pack a punch. That is to say, they are powerful enough to help you as a marketer reach your goals.
Permit me to make an illustration now.
Take a look at these two headlines:
- Skincare products you should consider purchasing
- Alluring skincare products to help you achieve exquisite skin
These two headlines advertise the same sets of skincare products, but the second title is bound to get more clicks than the first.
The second title is loaded with more power words than the first: “alluring”, “achieve”, and “exquisite”. These words are enough to stir a sense of need in the reader and drive them to buy the products.
Are Power Words Click-baits?
No. Power words are by no means click-baits.
Click baits are often used in headlines to exaggerate the quality of a piece of content. They mislead readers into clicking without thinking too much, only to realize that the headline was a false promise.
Click baits do more harm than good to your business and make you lose credibility in the long run.
Why Use Power Words?
In addition to helping you sell, power words can also do the following for you:
1. To Create a Mental Picture of Your Product
Power words help your audience see your products or services clearly in their imaginations. It enables you to create a vivid mental picture that will leave a lasting impression on them. This will in turn help them see how your products are of benefit.
For instance, in the place of “large”, a relatively weak word to describe the size of an object, opt for more descriptive words like “mammoth” or “tremendous”.
2. For Eliciting Curiosity
What is this product, and how does it work? What is this event all about? These are some questions people ask when they come across a new product or event.
We are curious beings, and as a marketer, it is your job to exploit this tendency. Power words can be of help.
3. To Evoke Emotion with Your Target Customers
People respond to the emotions your words communicate to them. Without these emotions, words are bland. The same thing applies to marketing.
Have you ever wondered why people pick one brand over another, even though their products aren’t any different from each other?
It simply shows that one brand appeals to the emotions of the consumer better than the other. You can achieve this with power words. By using the right ones, you can evoke emotions with your target customers, thus making them choose your products or services over your competitor’s.
Power Words to Increase Conversion and Sales
There are certain emotion-evoking words which when used can uplift your conversion rate. We will be going over some of them shortly.
It’s entirely up to you to decide where to use them: your web and ad copies, email, or email subject line.
To make it easy for you to follow through, I have broken these words (there are actually 500 of them here) into sub-categories as follows:
1. Power Words For Curiosity
Curiosity is an innate trait we all have, age regardless. But did you know that curiosity has some health benefits? In other words, curiosity is good for you! (I cannot say the same for cats).
Thankfully, curiosity can also benefit your business. It can motivate people to stay long enough to hear whatever you are trying to communicate across.
That said, here are power words you can use to arouse curiosity:
- Off the record
- Top secret
2. Power Words to Portray Simplicity
Do you want to assure your visitors of a simple, stress-free browsing experience? Below are some of the power words you can use to accomplish that.
- Piece of cake
- No sweat
Maybe a little illustration will help. Here’s a book cover that promises to simplify learning about nursing for its readers.
The power words highlighted by the black rectangles will surely make this book sell fast like wildfire.
3. Power Words for Greed
When Mahatma Gandhi said, “Earth provides enough to satisfy every man’s needs but not every man’s greed”, he was definitely on to something. Greed is an intense emotion that makes us want more than we need.
Greed is ingrained in our nature. That’s why betting and lottery companies keep getting people’s money. As a marketer, you can also cash out by using power words for greed to entice people.
Here are some words you could use:
- Save money
- Earn More
- Reduced price
- Slash price
Have a look at the ad below. It appeals to that part of us that wants more for the least possible cost. You can see power words for greed (in red circles) and other emotions (in pink circles) at play here.
4. Power Words for Laziness
Just like greed, we humans also have laziness tendencies. We just want things done without us stressing ourselves.
Here are some power words you can use to take advantage of this tendency and cash out big time:
- Without Pain
- No sweat
- Reduced stress
- Save time
- Fast Results
- In less than
- No problem
- In record time
- Mere Minutes
- How-to Guide
- Help you
- In less than
- Piece of cake
The author of the article headline below knows how to use power words to appeal to the lazy side of his audience. I mean, who doesn’t want to learn to build a website in mere minutes?
5. Power Words for Lust
Lust does not always connote sexual fantasies, it also applies to material things.
We lust after money, clothes, or even more mundane things like food. In other words, lust is a craving.
Just as you would do almost anything to satisfy a craving, your audience would make a purchase to satisfy their lust without a second thought. You only need to use the right words.
Some smart marketing words to use to appeal to the lustful side of your audience include but are not limited to:
- Lusting after
6. Power Words for Fear
Another smart way to use power words that sell is to feed on your audience’s fears. This doesn’t mean you should induce terror, just a little bit of anxiety – Fear of Missing Out so to speak.
When you use power words to induce fear, your aim should be to create a sense of scarcity. For example, if you were promoting an exclusive club membership offer, you need to emphasize to your audience that there are limited slots.
For better results, let them know the consequences of not buying your product or service.
Do that and they will come running to make a purchase from you.
Some power words that are perfect for triggering fear include:
- Miss out
- Take advantage of
- Lose opportunity
7. Power Words for Vanity
Although we wouldn’t like to admit it, vanity gets our attention. Vanity is what makes us buy stuff for physical pleasures, and not the value they add to us.
To convince prospective customers that they need your product, here are some power words you can weave into your sales copy to appeal to their vanity:
- Ahead of the game
- At the top
8. Power Words for Trust
To get ahead in business, it’s important to win the trust of people. Trust is what will convert your first-timers to your website into loyal customers.
The quality of your products or services isn’t enough to build trust with prospective customers. The words that you use in selling them also matter.
Building trust doesn’t happen overnight. However, these power words will help you hasten the process:
- Ways that work
- No risk
- According to
- Case study
- Great product
- Free sample
- Highly recommended
- Positive reviews
- Pay zero
- New and improved
- No strings attached
- No risk
- Cancel anytime
- Studies prove that
- Amazing Quality
- Supported by
- Sponsored by
- Superior quality
- Try before you buy
- No obligation
- No questions asked
- Scientifically proven
- Can be exchanged within
- Highly effective
Can you see how power words are used in the headline for this ad? The goal is to make the product look trustworthy.
9. Words that Express Power
In business, it is important to make your clients feel powerful and in control. It’s a way to assure them that getting your product or service is the right thing to do. It’s one way to make them feel like buying your product or service is the right thing to do.
The promise of control will, in turn, stimulate them to act on your call-to-action or engage with your content.
Need some inspiration? There you go:
Take a moment to go over the ad below: This author makes the benefit of reading his article clear: You’ll get an “upper hand”.
For the reader who wants some control for themselves, this is a compelling read. Can you see the other power words (in pink circles) he used to spruce his headline?
10. Power Words for Anger
Anger is a passionate feeling that can drive your audience to take your desired action. Although anger is usually a negative emotion when not handled properly, you can channel it into improving your conversion rates.
Power words to help you do this include:
- Best down
- Sick and tired of
The article headline below is an excellent example of using anger power words to provoke your audience to engage with your content.
Phew! It was an exhaustive list, wasn’t it? Definitely!
Now you have 500 words to use to amp your marketing and differentiate you from your competitors. Use them with careless abandon to convert more casual visitors into customers.