Over the past few years, video marketing has quickly become an effective marketing strategy for e-commerce. Yet, few people understand how powerful this tool is and how to utilize it.
If you want to boost sales on your Shopify store, using videos could be a game-changer for your business. But before that, you need to understand the importance of videos in sales conversion and how to implement it.
Importance of Videos in Sales
Using video is the fastest and easiest way to communicate with people in a manner they can understand. A study has shown that people respond to video ads better than other ads. 71% of consumers said they prefer videos over other types of content.
So why include video content in your marketing content? Here are some reasons.
1. Videos Are More Shareable
People often prefer to share videos across different social media platforms than they would for images or text content, meaning that video content are more shareable.
Thus, video content is a great way to promote your business. 79% of internet users say they bought products or paid for some services after watching video content. The quality of your video is equally as important as the content, so don’t forget to give it your best.
Also, the right social media platform before creating your content. Platforms like Instagram, TikTok, Facebook, and Twitter has time limitation for their videos.
2. Videos Perform Better On Search Engines
When people key in any question into a search engine, the results are often a combination of videos, news, images, maps, GIFs, and many others. Most contents with thumbnails are always at the top of the search and video content makes up the majority.
Creating video content to display your products and services gives you an edge over your competitors. Not only do Google and other search engines prioritize content with thumbnails, but they also rank websites with video content higher than others.
If you are yet to consider incorporating videos into your content creation, this is a solid reason why you should.
3. Videos Can Adequately Convey Your Message
Reading through a long text or several pages of a book can be tiring and time-consuming. An image may require additional text to get the message across but with a well-made video, the message is clear. Videos often make the learning process faster and easier.
You can use videos in several ways to boost your Shopify sales. One way is for you to ask your satisfied customers to make a video of themself complimenting your products or services. A positive product review is an effective way to increase your sales.
With videos, you can convince your audience to take whatever action you need them to take but in a subtle way. The words we hear often register longer in our subconscious than those we read.
4. Videos Are Captivating
It is easy to get carried away watching short or long clips of videos on a mobile device. A report has shown that people spend an average of 19 hours per week watching videos online.
A short clip from your favorite artist can have you watching several others non-stop. Because videos are captivating, they make an excellent marketing tool for businesses and brands. About 87% of marketers say videos have helped them make more profit.
What To Consider When Creating A Video Marketing Strategy
Creating a video for marketing is not something you do without proper planning. Yes, mobile devices have made it easy to shoot video content anytime and in place. But you need a plan to make the most of it.
1. Your Audience
Your primary focus for every marketing campaign should be your audience. Put simply, your target audience is a unique group of people who value your products and services even if they don’t know it yet. You should have a clear picture of who your target audience is so that you can get through to them with your marketing.
Here are some tips to help you find your target audience
- Create a buyer persona. A buyer persona is the ideal personality of your imaginary customer.
- Use Google Analytics.
- Study your competitors
- Analyze your customer base, e.t.c.
When you figure out your target audience, you can proceed to develop video content for them.
2. Your Budget
If you own a business, whether it is small, medium, or large-scale, the amount you allocate for video marketing will determine the quality of your content.
Your budget will determine if your video will be animated or a live-action video. Animated videos are cheaper, less fancy, and can still deliver mind-blowing results.
As a small-scale business owner or young entrepreneur, the good news is there are ways to boost your Shopify sales with zero marketing budget.
3. Branding
Before you dive into making video content, it is necessary that you first sort out your branding. Branding comprises your logo, design pattern, color scheme, and whatnot.
Your brand appearance speaks volumes about your business. Hence, it is advisable to give it your best. Keep revising them over time until you find the perfect fit.
Your target audience can easily deduce the nature of your business by merely looking at your business logo and the rest. After sorting out your brand appearance, insert your logo design in every video as a way to show ownership.
4. The Message
The message you share through video content can influence your audience’s impression of you. Always fact-check your message to avoid sharing incorrect information. Get a professional writer if you can to help you develop a good storyline.
The best way to show your expertise in your line of business is by delivering an accurate yet compelling message. Using videos can also help you connect better with your existing or potential customers.
How To Use Videos To Boost Your Shopify Sales
1. Demonstrate Product Capacity
When you fde, especially in an impressive way, you make it easier for them to make up their mind to buy your product. Knowing exactly how a product works through an explainer video will always be preferable to reading through a bunch of text.
For the most part, videos are easier to remember and people often decide to try out new products after seeing them in action. Creating demonstrative videos can help boost your sales rate. 73% of customers testified to buying a product after watching a demonstrative video.
2. Offer Selective Advice
Your audience may be a little confused as to which product to buy when there are several options. Create videos explaining each product’s function and why they are better. Help your customers decide what to buy and why.
Link the video content to your Shopify store and encourage your customers to check them out.
For instance, if you sell skincare products, create content to enlighten your customers on the active ingredient in each product and why they should use them. Using beauty products often require following a routine.
Teach your audience the correct routine to follow. By so doing, your customers trust that you understand your line of business and will appreciate you for helping them make a better decision.96% of online buyers say videos help influence their decisions.
3. Create Instructional Videos
If you sell products that require technical know-how to get them to work, an instructional video can help boost your sales. Many people are concerned about buying products they do not know how to use, and only a few are patient enough to read manuals.
For the vast majority, watching an instructional video is the best option. This way, you will teach your customers how the product works, while promoting it the best way you can. You would agree that learning is always faster through video than through images or text instructions.
While creating your videos, make them as explanatory as you can. Also, avoid making very lengthy videos. You want to retain your viewers’ attention to the end. Creating long videos may defeat this purpose.
4. Interact With Your Customers Through Videos
Rather than posting only product images on your website, why not share videos where you answer the frequently asked questions about your products. Seek out different means to interact with your customers through videos.
Interacting with your audience helps you build a community of loyal customers. Your customers will be happy to know they are dealing with someone who cares about them.
There are different ways you can engage your customers without making it all about sales. You can create videos just to welcome your first-time visitors and also to find out what they need.
5. Be SEO Conscious
Search Engine Optimization (SEO) is the key to making sure your video gets to the right people. It is one tool that can skyrocket your conversion rate leading to more sales. According to a study, SEO generates 20 times more traffic than pay-per-click (PPC) ads.
Use relevant keywords in your titles or tags so that when people type those keywords into a search engine, your videos will pop up.
Creating SEO-optimized videos will ensure that your videos yield positive results. SEO videos will help you reach a larger target audience which translates into higher conversions. If you do not know how SEO works, here is an SEO guide to help you figure it out.
6. Keep It Simple
The common saying “less is more” also applies to video marketing. Just keep it simple. A simple video that cuts through the chase and straight to the point could be all you need.
You don’t need to invest all your time and money into creating videos. Figure out what your audience wants to know, then create videos that address their problems them head-on. There are many ways to determine what your customers want.
- Ask direct questions
- Product usage report
- Buyer persona
- Product reviews
However, while keeping it simple, try not to compromise video quality and sound.
7. Promote Your Videos
In the end, promoting your video is the final and most vital key to generating more sales on your Shopify store. To what end is creating a video if no one sees it?
Several platforms allow you to promote your videos. They include Facebook, YouTube, Instagram, Tiktok, Twitter, e.t.c. Before you settle for any of them, ask yourself if your target audience is on the platform. If the answer is yes, then you are good to go.
Each of these apps has different time limitations and unique charges for video promotions. Select those that meet your needs and are budget-friendly.
Conclusion
In this article, we have discussed in-depth what you need to know about video marketing and some hacks to help boost your Shopify sales. Video marketing is arguably one of the most effective tools in marketing. And many businesses are holding on tightly to it.
If you own a Shopify store but need a little help to boost your sales, Adoric is here for you.
