There’s a free messaging app on Shopify that allows you to close sales and engage customers who are halfway across a purchase journey. It’s called Shopify Inbox, and it’s one of the thirty-five (yes, we counted!) apps by Shopify for Shopify sellers.
For the best Shopify experience, you need third-party apps:
- Product review apps that help you build credibility with customer reviews.
- Product recommendation apps to implement upselling and cross-selling strategies.
- Profit tracking and customer support apps.
What if you could access the features of these apps without spending a dollar on subscription? Apps by Shopify help you do just that.
Since the apps are made by Shopify, you can be sure of compliance and integration. They are also usually free.
In this article, we review ten of the best apps by Shopify. Criteria for selection include app rating, users’ feedback, key feature, and primary benefit. Click here for a complete list of all apps by Shopify.
10 Apps by Shopify for Shopify
Customer engagement via communication is important, which is why we start this review with:
1. Shopify Inbox
Shopify Inbox functions like a FAQ merged with a chatbot app. This allows you to send almost-instant responses to your customers messages via the “Quick Replies” feature (which users attest to love).
As you chat with customers, you can see important information about them such as their purchase history and items in cart. You can then tailor your conversations to ensure that you’re addressing questions they may have about a product or purchase.
Shopify Inbox also meets product recommendation needs. Customers can look up a product from chats, shortening the time they spend looking through store catalog. This increases potential average order value.
One user says “This app has resulted in a much higher conversion rate for these types of customers (unsure of their purchases) than previously achieved.”
Key Features:
- Understand customer history with profile and cart details.
- Send product recommendations, promos, and product photos from the chatbox.
- Deliver instant replies with prepared FAQs.
Shopify Rating:
4.7
2. Shopify Marketplace Connect
Businesses thrive on collaboration and partnership. Shopify gives collaboration a facelift with Shopify Marketplace Connect, an app for syncing your Shopify store to other marketplaces.
Working with Etsy, Amazon, Ebay, and Walmart, this app lets you sell more products across more platforms in less time. Of Marketplace, Arkshay Patil, Director of Products at Shopify says, “We’re making it fast and easy to sell in the top marketplaces. This helps you stay competitive, selling everywhere your customers shop.”
With Marketplace Connect, you choose how to sync your store, select the order types you want to sync, and customize your brand and product pricing. Once saved, your product listings on Shopify automatically update everywhere else you’re selling.
You can also manage product pricings in batches. Got an order from any of your other marketplaces? Simply track them from your ‘Orders’ tab on your Shopify store app. It’s that easy.
Key Features:
- Manage product listings, orders, and inventory across marketplaces in Shopify.
- Flexible payment options for easy completion of orders.
- Synchronized order fulfillment on multiple marketplaces.
Shopify Rating:
4.2
3. Shopify Search & Discovery
A search app helps your customers find and discover the right products in time. It’s one of the easiest ways to recommend and boost favorite products in your store.
The Shopify Search & Discovery app is a free tool for creating a smooth discovery experience for your customers. You can filter search results so customers find products by category, number of purchases, or close alternatives.
You can maximize this app by including synonyms that match your customers’ search intent once they enter specific keywords. It’s “describing products like your customers would”.
Got quality products that you’d like to push out? Simply recommend these products alongside relevant search terms. Your potential customers would see them as they search. You’d be creating an easy search process for your customers and selling more products.
Key Features:
- Product Boosts to feature desired products in results.
- Editable filters to let customers access multiple categories while searching.
- In-built analytics to measure search performance.
Shopify Rating:
4.5
4. Shop
Shop by Shopify is a mobile app for “managing your brand presence, boosting conversions, fulfilling store orders, setting up campaigns, distributing store products to millions of customers, and engaging customers.”
It’s the all-in-one app designed for existing Shopify users. The tool you need to manage your Shopify store on your mobile device.
From your Shopify admin, you can optimize your Shop app to gather feedback from customers, notify them of new releases, share order tracking information, and send push notifications. And there’s more.
Shop includes analytics to measure impressions, sales, order, and deliveries. This ensures that you can customize campaign ideas and product recommendations backed by data. The app is adaptive to multiple device types. You can carry Shop anywhere, anytime.
Key Features:
- “Track with Shop” button for customers to track real-time order location.
- Personalized product recommendations that match buyers’ search intent.
- User-friendly interface for easy navigation.
Shopify Rating:
4.7
5. Shopify Email
Did you know about Shopify’s free email marketing tool made for ecommerce? Shopify Email is the go-to app for creating and sending out custom emails to foster brand-client relationships and create community.
To use, choose from available ecommerce-themed templates, add personalization with in-built tags, and send. Want to tailor emails to the right audiences? Shopify Email lets you access existing lists in your Shopify dashboard and segment emails based on these lists.
Because data matters, you can track email performance including impressions, CTRs, and associated sales.
Based on reviews, Shopify Email works best if you receive a modest volume of monthly orders and only send under 2000 emails a month.
(To get optimum email marketing results, install paid apps like Adoric and Omnisend Email Marketing).
Key Features:
- Execute different marketing strategies including email marketing, cart abandonment prompting, drip campaigns, etc., with multiple campaign types.
- Personalize subject line, preview, and email body with customers’ details.
- Promote one-click purchases directly from the inbox.
Shopify Rating:
4.0
6. Shopify Translate & Adapt
The cost of expanding a business is having to serve customers in various cities. Different currencies, peculiar timezones, and unique languages. To leap over this hurdle, Shopify provides Shopify Translate and Adapt, one of the most thoughtful apps by Shopify.
Imagine that your store, which sells comfy workplace outfits for women, pops up in a location in England. The prospect searches your products and finds a couple of great matches. But there’s an issue. Your store keeps using “pants” instead of “trousers”.
Native English speakers would argue that this minor difference makes all the difference (another example is the soccer versus football spat). With Shopify Translate and Adapt, you don’t have to worry about issues with lexicon or diction.
The app makes it easy to adapt your content for any geographical region. You can translate up to two languages using the side-by-side editor, then manually add as many languages you want.
Key Features:
- Auto-translate with Google Translate from your dashboard.
- Adapt content that suits cultural and geographical relevance.
- Manage localized content from your admin and from the theme editor.
Shopify Rating:
4.6
7. Shopify Bundles
Product bundling is a tactic targeted at offloading more products from your store at lesser prices. Bundled products combine at least two items and offer them at a discounted price. Your customers get more for less, and you sell quicker than normal.
Shopify Bundles lets you create product bundles and multi-packages right from your Shopify admin. Buyers can choose from the different options within the multi-packages.
Shopify Bundles updates your inventory as you sell products so you don’t have to struggle with fulfilling orders when due. However, the app is limited in the range of bundles you can display in your store.
(For the best product bundling experience, install paid third-party apps like Adoric and Bundler).
Key Features:
- No-code bundle creation process. You need no technical know-how to set up designs.
- Easily create multiple packages from your Shopify admin.
- Customize your bundles with images, descriptions, and illustrations.
Shopify Rating:
3.8
8. Shopify Audiences
Customer acquisition costs at least twice as much as customer retention. Shopify solves targeting and acquisition needs with Shopify Audiences, an intuitive for targeting customers and distributing ads across channels.
Shopify Audiences is a powerful tool for maximizing ad performance for finding more buyers across Meta, Google, and other top ad platforms. The algorithm on the app helps you match buyers’ search histories to create custom target lists for your ads.
For example, if you sell iPhones, Shopify Audiences will extract, from the search histories of million of digital buyers, lists of people looking for complementary products like Apple watches, iPads, iPhone cases, and iPods.
Shopify Audiences lets you meet users at different stages of the funnel. You can refine your ad campaigns based on constant algorithm updates so you keep creating ads that work.
Shopify Audiences is only available to Shopify POS Pro users.
Key Features:
- Double re-targeting efforts through audience list customization.
- Explore ad trends based on previous data.
- Half the costs of acquisition and improve ad performance.
Shopify Rating:
4.6
9. Shopify POS
Shopify POS is the only app by Shopify with a paid, pro version. The pro version is best for sellers who run brick-and-mortar stores. However, this free version includes multiple functions across sales, inventory, and order management.
This point-of-sale app lets you handle huge volumes of orders and transactions, sort orders from a range of locations, and integrate all processes with your Shopify store.
This serves you and your customers, providing flexibility with payments and ensuring quicker sales.
You can also track vital customer information including location, nature of order, and preferred payment options, creating a seamless experience for all parties. Shopify POS is for you if you run both a retail store and an online one or run an online store alone.
Key Features:
- Instant access to customers’ information and profiles.
- Process payment from anywhere with easy check-out options.
- Manage both online and offline stores with a centralized payment gateway
Shopify Rating:
4.2
10. Buy Button Channel
Buy Button Channel is the checkout app you need to fast-track your customers’ shopping experience. From any website or blog, buyers can complete their purchases without having to return to your store.
Simply design buttons that match your brand’s color and style. Once done, copy the HTML codes for these buttons to your website of preference. Clicking these buttons drive customers to the checkout page on your website, saving them minutes of navigation.
Buy Button Channel is particularly great for store owners who only sell a moderate amount of products.
Key Features:
- Promote your store’s product to regular visitors.
- Fasten checkout rate for shoppers.
- Customize checkout buttons that make your brand stand out on any website.
Shopify Rating:
3.4
Conclusion
We’re certain that at least one of these ten apps will help you sell more products and record increased profit margins. At no extra cost.
Run a small-scale store? Cut down your recurring expenses by reverting to Shopify’s free apps for running your campaigns, customer engagement, and processing store orders.
If you’re looking to expand your store’s reach, or manage bulk inventories, you should start investing in paid apps. These apps offer Shopify sellers even more benefits at modest sums.
You can start out with Adoric, our top-performing tool for converting random visitors into loyal customers. Want to learn more about what we do?
