As Easter approaches, now is the time to plan and prepare your marketing strategies to increase sales and improve conversion.
According to research in the US, consumer spending on Easter reached $24 billion in 2023—a new high record. This goes to show the potential that Easter presents to online merchants.
If you are looking for the best marketing practices to adopt this Easter period, then you are at the right place. Let’s review some tips for the best sales experience this Easter.
Best Easter Marketing Sales for Your Online Store
Since Easter is a festive season, marketing for Easter sales should be done differently from our everyday marketing. Easter marketing should create a sense of urgency that encourages people to complete their purchases before the season closes.
But without proper planning, it will be difficult to achieve success. Here are some of the preliminary steps to take before starting your marketing campaigns.
Have the right product – Firstly, you need to have the right product for the occasion. Marketing products that are out of season or do not resonate with your customers can hinder your marketing success. To choose right, here are 15 lucrative products to sell on Shopify this Easter
Know your audience – The more you understand your audience, the better products and solutions you can offer them. Know who your audiences are, their preferences and their interests. It will be a yardstick for you to market the right products to them.
Use the right platforms – Customers come from different social channels, so it’s crucial to know what platforms convert the most and market to them. Also, use other marketing strategies to engage with them on other social platforms.
Timing – Time is an important factor for successful marketing. Starting too early or too late can affect your business positively or negatively. Research shows it’s best to start your marketing plans two months ahead to be fully prepared before your campaign launch.
Send a clear message – Let your message be clear and concise. Highlight the benefits of your Easter offerings to your customers.
Easter Marketing Channels & Promotional Ideas
Choosing the right marketing channel is crucial for success. It is important to know which channels work best for you and focus on them rather than trying to do everything and be everywhere at a time.
Focus on channels with lots of engagement and increased conversion.
Do not put all your (Easter) eggs in one basket by centralizing all your marketing efforts on a sole platform. Multiple-channel marketing is the best as it extends your campaigns to a wider range of audiences. Sometimes, your target sales come from the least point of expectation.
Explore these six marketing channels this year for your Easter marketing:
- Email Marketing
- Social Media Platforms
- Websites and E-commerce
- SMS/Text Marketing
- Paid Advertising
- Partnership
Email Marketing Best Practices for Easter Sales
Email marketing remains one of the most effective marketing channels. With the right tips and personalized strategies, email marketing becomes a driving force for your business success.
Easter email marketing should be more of promotional emails focused on radiating the vibrant colorful Easter seasons.
Create more Easter-style branding, and special subscriber links, and use happy Easter images to create a celebratory atmosphere in your email marketing campaigns. Learn more tips to grow your e-commerce sales with email marketing.
Here are effective tips to improve your email marketing strategies:
- Easter-themed email content – Since marketing campaigns are targeted for a specific season, ensure to keep a consistent Easter theme in your emails. This includes both the content of the mail and the subject lines. Use Easter-related words and puns to spice up your subject lines. Create videos and GIFs with festive imagery such as Easter eggs and bunnies to create to enhance engagement.
- Offer Discounts and exclusive deals – Customers eagerly anticipate discounts and exclusive deals during festive periods. Leverage these deals—Buy one get one free, Limited offers, Easter egg hunt discounts— to create discounts and exclusive offers for your customers. Doing this will strengthen their trust and loyalty to your brand.
- Easter Newsletter – The Easter newsletter should talk about Easter-related content. It can be as simple as providing an Easter recipe or how you have prepared your business to cater for your customer’s needs.
Social Media Marketing Best Practices for Easter Sales
Social Media marketing is one of the best practices to drive more Easter sales. It tends to reach a high number of potential customers and engagements.
There are many social media platforms out there, but it’s paramount to choose a few with high engagement and social following and channel your marketing campaign ideas to these platforms.
Leverage most social media post-scheduling features to create campaigns in advance so as not to feel overwhelmed trying to come up with ideas during the busy Easter season.
Below are some of the Easter Social Media ideas to try this Easter:
- Host online Giveaway – Customers are more likely to engage more with your platform when you offer giveaways. Use giveaways to show appreciation to your customers and to get them excited for the holiday.
- Host a social media photo contest – Engage your social media followers by hosting a photo contest. Encourage followers to share Easter-related photos using a specified hashtag.
Announce winners publicly, share their photos on your page and reward them for their efforts. This increases engagement and brand visibility.
- User-generated content – UGC is another marketing strategy to grow engagement in your social media platform. Here, you encourage your followers to share Easter experiences.
For example, Flash Change a financial service provider organized an Easter giveaway for their customer with certain instructions, terms and conditions to follow. This singular act boosted their engagement and audience participation.
Website Marketing Best Practices for Easter Sales
Your website is the best place to start your Easter marketing campaign. Why? You have full control of its operation.
The first step is to change your website to an Easter-themed site. From the home page to the product page and the thank you page. It should allude to Easter.
Some cool website marketing ideas to try for more Shopify Easter sales:
- Easter-themed website design – Temporarily add vibrant and festive elements to enhance your website. It can be as small as adding Easter eggs to your page or adding more vibrant colors to your website
- Create eye-catching popups – Popups are a good way to get your site visitor’s attention on your site. Create Easter-themed popups to encourage sales during the festive season.
Use Adoric to create eye-catching Easter marketing campaign popups for your e-commerce store. They are custom-made templates to choose from or you can customize your design to suit your website’s theme.
SMS Marketing Best Practices for Easter Sales
SMS marketing is another efficient marketing idea to drive more Easter sales. It involves sending Easter-themed messages to your customers by SMS. This marketing practice tends to have an increased conversion rate due to the high open rate and impression rate.
Here are some SMS marketing ideas to try for your Easter sales:
- Easter flash sales alert – Messages like “Easter Flash Sale! – Get 50% off all items! – Offer lasts till 11.59 pm today!”. This kind of message creates a sense of urgency that customers will have fear of missing out and buying the product. Remember to include a call to action to make the shopping experience a seamless one.
- Engage customers with Easter Games – Interactive games like the Easter Egg hunt are an awesome way to keep your customers engaged. Use SMS messages to hint to customers where to find the eggs on your website.
Pony Express HQ a group messaging solution provides you with multiple platforms to send Easter messages to your customers. Below, is an example of an Easter message template.
Partnership Best Practices for Easter Sales
Promote your Easter sales through partnerships and collaboration. Here, others help you to promote your business for the exchange of goods or a price. Collaboration comes in different ways, including:
- Influencer Marketing – Influencers help you to promote your products to their audience. Depending on your agreement with your influencers, the reward may be keeping products they promote or you pay a fee. The crucial part is to find influencers that share the same values and interests as your brand.
- Collaborate with other companies – Partner with companies that share similar or complementary products. They help you to promote your products to their audience which you wouldn’t usually reach which is especially important during campaigns.
Paid Advertising Best Practices for Easter Sales
Unlike other marketing practices that rely on marketing to your audience and customers, paid advertising relies on targeting keywords and special demographics.
Search for Easter-related keywords and trends around your niche and create Easter campaign ideas from them. The littlest change in your paid advertising can make a difference in your success.
For instance, Easter egg hunt and Easter bunny are rather trending keywords during Easter. This will be a piece of good information to base your marketing campaign on.
Paid Advertising ideas to sell more during Easter:
- Seasonal Ads – Seasonal ads are run during holidays and festival season to encourage shopping. Facebook, Instagram and Google ads are some of the social platforms with good impressions and conversion rates. Campaign messages that show limited-time offers and urgency tend to convert more because of customers’ FOMO.
- Retargeting Ads – During the holiday sales, the rate of cart abandonment increases due to distractions and unresolved issues. Retargeting ads are used to remind customers of their pending purchases and resolve their complaints. Doing this increases your brand credibility and increases your sales opportunities.
Conclusion
There you have it—our best marketing practices to drive more sales during Easter. With the right channel and marketing ideas for your audience, you can drive more sales this season.
This Easter, sell more with Adoric. Our features favor customer-centric marketing. Want to see how other sellers boost their store performance with Adoric?
