Have you ever considered expanding your Shopify store by integrating it with Amazon? That would be cool, huh?
Integrating your Shopify with your Amazon store offers numerous benefits. For one thing, it will help broaden your store’s visibility and gain you more customers. This means more sales and revenue for your business.
Secondly, linking your Shopify and Amazon stores will give you access to deeper insights to help you make smarter marketing decisions.
That said, there are certain criteria you must meet to link your Shopify store to Amazon. You will learn about them in this post. Plus, you will also learn how to do a Shopify-Amazon integration.
So stick around!
Benefits of Shopify Amazon Integration
Why should you bother liking your Amazon and Shopify stores? For the reasons highlighted below:
1. More Sales
Over 310 million consumers, spread across different countries, shop on Amazon? This goes to show just how large Amazon is and the potential it has.
That’s not even all; 66% of online consumers start their product search on Amazon, even though they often buy elsewhere.
These two statistics prove one thing: Amazon boosts traffic and conversions. Thus, extending your Shopify store to Amazon will allow you to connect with more customers and grow your sales.
2. More Data
Knowing exactly what your customers want and when they want it puts you a lightyear ahead of your competitors.
This, again, is where linking your Shopify store to Amazon comes into play. Doing so will give you access to ample data, and with this data, you can sharpen your marketing strategy and grow your business.
3. Omnichannel Approach to eCommerce
Depending on Shopify alone to generate sales for your eCommerce business can be a bad idea. You could lose your store someday to sanctions, malicious hackers, and many other reasons.
An omnichannel channel approach to eCommerce can help you guard against total failure. By omnichannel, we mean using several marketing channels to sell your products – such as Amazon.
If you ever happen to lose your Shopify store, you can still sell via Amazon.
Criteria for Integrating Your Shopify Store With Amazon
There are certain criteria you must meet to integrate your Shopify store with Amazon, and they are as follows:
- You must have a Shopify store; that’s a no-brainer. The store must be domiciled in the US, though.
- You must also own a store on Amazon. You can follow this link to create one if you don’t own a store yet. Keep in mind that it must be a professional seller account.
- The currency option on your Shopify and Amazon stores must match. For instance, if you accept payment in USD, you must also do the same on Amazon.
- You sell only products Amazon approves.
How to Integrate Amazon with Shopify
Before now, you could connect your Shopify store to Amazon right from your admin dashboard with a few clicks of the button. But not anymore.
On September 27, 2021, Shopify announced it would drop Amazon as a sales channel, meaning you won’t be able to add your Amazon store directly from your dashboard anymore.
To add Amazon as a sales channel, you will either use a Shopify app or a third-party integration solution like Zentail.
The former is cheaper and practical.
Lucky for you, there are a handful of apps on the Shopify app store you can use to add Amazon as a sales channel. Let’s have a look at some of them.
3 Best Shopify Amazon Integration Apps
1. Amazon Integration Plus
With the Amazon Integration Plus app, you can seamlessly export products from your Shopify store to Amazon. You could even use the app to create a professional seller account on Amazon if you don’t have one already.
In addition, this app allows you to import orders from Amazon manually or automatically. You can also use it to update your store’s stock automatically.
Other interesting features of Amazon Integration Plus include:
- Currency conversion
- Product shipping
- Seamless product import
- SKU mapping
As for pricing, you can install this app for free.
2. Amazon by Codisto
There is a good chance Amazon Integration Plus won’t meet your needs. If that’s the case, you might want to try Amazon by Codisto.
This app allows you to create and manage your Amazon listing automatically. On top of that, it allows you to fulfil orders on your Amazon store directly from Shopify.
Another interesting feature you will like about this app is how it makes Amazon SEO easy, allowing you to optimize your store for search on Amazon.
What’s more, it enables you to edit your product listing in bulk and add attribute mapping to your products. In addition, using an Amazon repricer tool allows you to dynamically adjust your prices to stay competitive in the marketplace and maximize your profits.
Like Amazon Integration Plus, you can also install this app for free. But there is only much you can do on the free plan. As such, you might have to upgrade to the Starter Plan, which costs $19/month.
3. Amazon by CedCommerce
Amazon by CedCommerce is another great app you can use to merge your Shopify and Amazon stores.
The cool thing about this app is that you can use it from anywhere in the world – although merchants from Egypt, Turkey, and Saudi Arabia are excluded.
Plus, you can use the app regardless of your niche.
On top of that, you can use the app to generate order tracking information for your customers, synchronize your Shopify and Amazon stores in real-time, and manage your product shipment.
Amazon by CedCommerce is free.
Conclusion
Integrating your Shopify store with Amazon has numerous benefits, as you have seen in this post. If nothing else, it allows you to reach more customers and uplift your sales.
Another benefit is that you will get to enjoy a true omnichannel sales experience.
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