If you’re reading this, you are interested in creating a dropshipping store. When it comes to the dropshipping industry, Shopify is a major player. This gives any dropshipping enthusiast an opportunity to start selling using Shopify.
In this article, we will highlight the best dropshipping store examples, what makes them special, and the metrics every successful dropshipping store should have.
By the end of this article, you will have ample information to help you set up a successful dropshipping store. Let’s begin!
What Makes for a Good Dropshipping Store
When it comes to recognizing good dropshipping stores, there are a couple of metrics to consider.
Great customer experience, SEO, and marketing are the hallmarks of any good business; however, other factors such as having wonderful app support, a well-designed landing page, and USP are unique to the e-commerce experience.
Great Customer Experience
The best examples of dropshipping stores are those that are high-grossing—they achieve this high revenue by offering a best-in-class customer experience.
Customers are likely to abandon an ecommerce store due to poor customer experience. So these companies prioritize visual appeal, simple design, outstanding photography, and color palettes all combine to create a positive customer experience.
Aesthetics are just a part of the equation. Functional features such as your site’s browsing experience, seamless navigation, and checkout procedure all contribute to a seamless shopping experience. And of course, no pesky popups
Great customer service is one of the leading ways to improve customer retention. Selling to a loyal return customer is easier than selling to a new one.
High SEO Rankings and Good Marketing
One of the most common issues e-commerce merchants suffer is a dearth of traffic to their websites. Having a great-looking website is only half the equation, you need to be able to attract customers to it.
Traffic generation and marketing are imperative to all dropshipping store examples; however, they can be difficult to efficiently outsource, particularly for those just starting.
A successful dropshipping store checks these boxes.
Well-designed Landing Pages
A landing page is an essential part of any e-commerce sales funnel. It is the first thing a prospective customer sees after clicking on your ads. A well-designed website adds value to your brand as it can provide effective lead conversion.
The most effective way to persuade prospective customers of your brand and website’s value is to provide sufficient information that enables them to better understand your offerings.
Since landing pages are extremely important, the dropshipping store examples in this article all have a well-optimized landing page crafted for conversion.
Unique Selling Points
Another important factor that classifies a business as successful is its unique selling point. Which is basically the outstanding values and solutions you offer prospective customers.
This is especially true for dropshipping, an industry that has a plethora of competitors in any given niche.
Great dropshipping stores understand that they sell more than just the product; solutions, information, and insights are part of the package.
A unique selling point that articulates your business model sets your business apart from your competitors. With your USP, customers can pinpoint the benefits of partnering with your brand.
Now that we understand the metrics behind good dropshipping stores, it’s time to highlight the top 15 dropshipping store examples!
15 dropshipping store examples
BioLite
Niche: Off-grid energy products for camping
BioLite is known for providing off-grid energy products. These products range from power stations, solar & batteries, headlamps, portable stoves, firepits, and lighting items.
As a new-age business, BioLite is on a mission to offer grid energy products for outdoor recreational activities.
BioLite’s website displays the product images prominently, while also highlighting its unique selling point—its mission is to impact the lives of people by providing access to affordable energy.
Marketing Strategy:
- Humanitarian impact as part of CSR
- Accurate data report
- Engaging design
Wolf Circus
Niche: handmade jewelry
Wolf Circus is one of the best Shopify dropshipping store examples offering a large selection of handmade jewelry. The jewelry is typically created from recycled silver or bronze to provide earth-conscious luxury items for consumers.
Marketing Strategy:
- LookBook
- Discounts
- Newsletters
- Social Media Presence
- Live Chat
Ruggable
Niche: Machine washable rugs
Ruggable is a dropshipping store example known for offering machine washable rugs to customers. It does this by offering a website with beautiful design, serene photography, and on-point copywriting.
The unique selling point of Ruggable’s product is the machine washable feature. On the homepage, visitors are informed of the benefits of their products.
Marketing Strategy:
- Great copywriting
- Widespread social media presence
- High organic traffic generated by SEO efforts
- Various discounts
ColourPop
Niche: Cosmetics
ColourPop is another great dropshipping store example, as it has been able to capably stand out in its chosen crowded niche. It does this due to playful colors and beautiful designs that enhance the customer’s overall experience.
It also utilizes social media influencers to capture a large part of its customers via social media. The strategy includes sending free products to influencers, who then market them to their following.
ColourPop offers verified product reviews—which include details such as age range, skin tone, and skin type. It also adds interactive giveaway contests via its social media accounts to increase brand visibility.
Marketing Strategy:
- Social media influencers
- Interactive giveaway contests
- Animal cruelty-free cosmetic products
Burga
Niche: Fashion accessories (drinkware, leather goods, and phone cases)
Burga is a great dropshipping store example that offers clear, high-quality product images coupled with informative text. Customers can gather all the information they need to make quick decisions.
The website has a one-of-a-kind customized User Experience capable of detecting the device you are using to visit the site. Customers can also personalize their designs thanks to the easy navigation on their product page.
Marketing Strategy:
- Easy personalization feature
- Arranged product descriptions
- Great user experience
Manitobah Mukluks
Niche: Shoes, Apparel & Accessories
When it comes to one of the best examples of dropshipping stores, Manitobah Mukluks stands out. This Shopify store sells shoes for kids, women, and men. Customers can also purchase apparel such as scarves, socks, and other accessories. Its product page places its vibrant products against a minimalistic white backdrop, further emphasizing the products.
Marketing Strategy:
- Social media presence and marketing
- Email marketing via newsletters
- Community program that connects indigenous artists with students
HYFA
Niche: Product Videos
HYFA is a great dropshipping store example that sells product videos. Unlike other dropshipping store examples in this article, this one offers original copyright-free videos to e-commerce stores. The videos can be extensively customized to fit the purchaser’s brand.
Due to its unique offerings, HYFA uses a “frequently bought together” feature that links products purchased alongside others the customer might be interested in. This can be a great way to increase sales. Additionally, HYFA offers an affiliate program to its customers which further entrenches brand loyalty.
Marketing Strategy:
- Product links
- Newsletters
- Social media presence
Quadlock
Niche: Mobile Accessories
Quadlock is a dropshipping store example focused on enabling you to secure your cell phone anywhere you are. Its mount has various applications, such as a tripod adapter, wall mount, belt clip, and more.
Its page offers seamless navigation thanks to its horizontal fly-out menu. It also has a unique category that only offers discounts to customers. Quadlock keeps it simple with high-quality images, and a few colors.
Marketing and Strategy
- Customers can build their own products
- Live chat
- Collections
- Returns and warranty policies
- Informational blog
- Verified buyers reviews
- Social media presence
Beardbrand
Niche: Cosmetics/Beard
Next on this example of dropshipping stores list is Beardbrand, an e-commerce brand that provides information on beard care. It shows customers the most effective way to care for their beards. Each product has detailed information, high-quality images, and customer reviews. Beardbrand utilizes a bundle marketing strategy to entice customers. There is also an affiliate program where customers can earn a 15% commission on every referred qualified buyer.
Marketing Strategy:
- High-quality images
- Discounts
- Bundled products
- Affiliate program
- Free shipping on orders over 75%
SkinnyMe Tea
Niche: Natural Wellness
SkinnyMe promotes natural detox teas and has done so for almost a decade. This dropshipping store example aims to help people lose weight and remain healthy.
Site visitors are welcomed with an impressive discount offer—15% on their first order—to entice them. The homepage highlights all the pertinent information without overloading visitors.
Marketing Strategy:
- 7 Main product categories
- Information on benefits of SkinnyMeTea
- Top Picks
- Customer testimonials with Video
- Customer reviews on every product
- Impressive periodical discounts
ToyShades
Niche: Eyewear & Accessories
ToyShades is known for offering eyewear products and accessories. It has a user-friendly website filled with high-quality product images.
Just as with other top Shopify dropshipping store examples, Toyshades utilizes newsletters and social media presence as marketing strategies. These strategies help gain customer trust while boosting customer engagement.
Marketing Strategy:
- Newsletters
- Social media presence and interaction
Rosamiss.store
Niche: Bed sets & Shower Curtains
Rosamiss is a great dropshipping store example that offers bed sets and shower curtains in various designs.
Their vast collection of quality products can be shipped internationally using popular logistics operators. Its homepage is organized using grids with large and bright call-to-action buttons.
Rosamiss offers a discount of up to 50% on all items. This discount, in combination with its social proof (customer comments and reviews), can be an effective way to boost website visits and sales. Rosamiss also utilizes Newsletters, providing customers with information concerning sales, news, and promotions.
Marketing Strategy:
- International shipping
- Discounts, up to 50%
- Social proof with customer comments and reviews
- Newsletters
Notebook Therapy
Niche: notebooks/ornate stationery
Notebook Therapy is one of the best Shopify dropshipping store examples in its niche. This Shopify store sells all types of notebooks and notebook collections with a focus on Korean and Japanese stationery, acquainting users with the Eastern writing culture.
Notebook Therapy puts marketing at the forefront, offering website visitors a $50 off gift card right on the landing page. This offer serves as an attractor as well as a call to action, pushing customers to continue their sales funnel journey.
The website design makes navigating seamless — products are grouped into 4 categories making finding what you need easier.
Marketing Strategy:
- Social media proof
- Welcome discounts to new visitors
Unconditional
Niche: premium clothing
Unconditional, since its inception in London a decade ago, has crafted a place by offering premium clothing using a stylish website filled with classic design and photography.
Unconditional’s sales funnel is evident without being overbearing—it offers a “You may also like” section on every page, inspiring customers to add more products to their cart.
Marketing Strategy:
- Newsletter
- Social media presence
- Linked products
Meowingtons
Niche: cat-themed items
Meowingtons can be classified as a great dropshipping store example due to its open target audience, shipping policy, and community building.
While it runs a cat-niche store, it also offers products and pet-related accessories that humans can use as well. Every order on the site is shipped within 24 hours making Meowingtons’ shipping policy one of the best out there.
Meowingtons tries to set itself apart from its competitors by creating a community for cat lovers. Here, cat lovers can be updated on the latest trends and advice while buying anything from the largest collection of unique, cat-themed items.
Marketing Strategy:
- Orders are shipped within 24 hours
- Curated community
Conclusion
Shopify is a great option for creating your dropshipping store, and these dropshipping store examples should provide you with the right inspiration.
They offer the right mix of affordability, versatility, customer experience, and technical support for their chosen niche.
Want to start earning as you sell on Shopify? Using Adoric, you can set up intuitive marketing and recommendation campaigns in your store. See how other merchants use Adoric to boost conversions.
