Influencer marketing in recent times has become popular for both big and small brands looking to connect with their customers.
This marketing strategy involves a partnership between brands and content creators to create powerful contents that can reach a wider audience, build brand awareness and make sales.
Interestingly, according to research done by Influencer marketing hub, the influencer market grew from $1.7 billion in 2016 to $9.7 billion in 2020, and it’s expected to grow to $16.4 billion by the end of this year(2022). The research also found that Instagram is the most preferred social platform for brands that engage in Influencer marketing.
If you want to get into influencer marketing, one major challenge you’d have to overcome is finding the right influencer marketing tool to use.
To this effect, we have created a list of the best influencer marketing platforms you can use to grow your Shopify business and win more customers.
1. Grin
Grin is one of the best creator management and influencer marketing software tool for your Shopify store.
It helps eCommerce brands connect with content creators to build their businesses.
Grin is packed with a load of tools that enable you to build a solid relationship with your brand influencers. It also makes it easy for you to connect with the best ambassador with who you share the same values for your brand.
With Grin, you can see how your brand influencers are doing on social media and how users react to your brand.
Additionally, Grin makes it easy to pay your influencers either by cash or by shipping some of your products to them for free – or for a token. This has been made possible by Grin’s powerful e-commerce integrations.
How does Grin work? First, you need to sign up for an account and install the app on your website. Installing the app will give you instant access to over 32 million content creators representing your brand.
When finding an influencer, you will send your products, email content, and affiliate codes to the influencer, all from the app. Then you can track and analyze your sales, revenues and return on investment.
Grin integrates with other eCommerce apps such as WooCommerce, salesforce commerce Cloud and Magento, etc. It also works alongside social platforms like Facebook, Instagram, Twitter and Tiktok.
2. Upfluence
Upfluence is one of the leading influencer marketing platform that helps you to drive sales to your Shopify store and brand through content creators.
It provides all the tools you need to build meaningful partnerships with your content creators.
These tools include various ways of discovering the best Influencer who can put improve sales and grow your brand.Â
The coolest part is that this app makes it easy to find vetted influencers who are competent enough to help you grow your brand.
Upfluence also lets you analyse your influencer’s profile on Facebook, Instagram and TikTok to make sure they are real and authentic, share the same values with your brand and can reach a larger audience.
Also, you can manage your influencers’ campaign, run influencer product seeding, and track your performance metrics. Additionally, it makes it easy to process payments to your influencers, no matter where they might be.
3. AspireIQ
Aspire is another influence marketing platform that helps Shopify stores and brands build and connect with ambassadors, influencers and affiliate marketers to share the brand’s stories and products to a wider audience.
This app allows you to connect with influencers within your niche in the fastest and easiest way possible. Also, it uses word-of-mouth marketing to help brands grow and empower creators to do what they love.
It gives you access to leading SaaS tools to help you with influencer discovery, relationship management, content creation and other eCommerce integrations.
Moving forward, AspireIQ processes are automated, thereby eliminating 90% of the manual task, creating a workflow that matches your needs. It also organizes all your contacts in one place.
Finally, you can measure your ROI with ease, thanks to Aspire’s tracking and reporting tools.
4. NeoReach
NeoReach is fourth on our list of Influencer Marketing. This app let you create and efficiently run conversion-driven influencer marketing campaigns.
Besides, NeoReach has an expansive network of influencers you can connect with. Plus, the app comes with a robust analytical tool that gives you insights into your marketing campaign’s performance.
They take care of all influencer campaign processes from introduction to contract negotiation, shipping, and payment.
Moreover, NeoReach gives you access to over 5 million influencers, ready at any moment to help promote your brand.
The app is equipped with the best AI algorithm that detects fraudulent accounts, influencers with malicious intent, and fake followers and reports the account to you.
5. Klear
Klear helps you to source for Influencers in the most fun and smartest way.
Thanks to Klear’s advanced filter search feature, it has an expansive database of influencers, and you can easily sort through that database to find the right influencer for your business.
Sceptical about an influencer? Not to worry; you can easily vet prospective influencers to make sure their strategy aligns with your own.
In addition, you can manage your influencer relationship effectively with the Klear CRM, where you can manage outreach, get influencers’ information, handle technical issues, and export data.
Also, you can connect and build lasting relationships with your influencer with the in-app message tool. This tool lets you communicate with your influencers, share briefs, approve content, and process payments.
However, you can measure your influencer’s performance, engagements, true reach, and ROI and create reports on the progress of your influencer campaigns.
6. Traackr
Manage all forms of your influencer marketing programs and deliver excellent results with this Traackr influencer market platform.
It helps you to understand the best approach to work, make the right decision and measure your efforts.
It focuses on the beauty industry and has the largest global data set of beauty industry influencers.
Also, they offer solutions to influencer discovery, influencer collaborations and reports, campaign management, etc. Furthermore, The insight tools help users to analyze data in a program to take a more strategic approach and optimize strategy.
In addition, this app is the right choice for most businesses, as hundreds of brands and agencies depend on this app to make the right decision on influencer marketing.
7. CreatorIQ
CretaorIQ is noted for coining the word “Creator Economy”. This term refers to the revenue opportunity and consumption pattern of content creators.
This makes it one of the best influencer marketing software that helps big enterprises disrupt their creator economy.
It provides tools that help users to build authentic partnerships with their influencers to achieve the brand’s objectives in terms of awareness, advocacy, intent, conversion, research and insight, and product development.
Productive and project management, eCommerce, CRM, measurement, and business intelligence are part of the robust API and integration suites provided by CreatorIQ to help you manage your influence campaigns and relationships.
8. PublicFast
PublicFast has over 20 million influencers that collaborate with over 1000 brands and on 721 active campaigns. This influencer marketing app is reliable for finding influencers that are a good fit for your business. This is because the algorithm does the job and selects the fittest person within your budget and shares the same goals with the brand.
Interestingly, you can advertise your brand for influencers to come to you. All you need to do is to write a brief about your product, select placement, and set your campaign goals.
Then interested influencers can revert back based on the details you provided.
9. Julius
Julius is a platform that connects influencers with brands to tell captivating stories about a brand.
With Julius marketing, there is no limit to the social media platforms you can search for influencers on. It searches all the available social platforms to connect you with the best influencer that fits perfectly into your brand.
In addition, it organizes all the tools in one platform where you can activate and manage campaigns, measure your ROI and track your success.
Their support teams are always available to provide help and support whenever you need it.
Because of their credibility, there have worked with big brands like UNICEF, Grey, Pandora, Allison+ partners, NARS, Morphe, etc.
10. Collabstr
Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube. You can purchase pre-packaged services from influencers in various niches and locations. It’s a quick and easy way to create viral content for your brand.
Search for influencers across 50+ niches, 150 countries, and 10 other filters. Collabstr gives you instant access to work with over 100,000 influencers at the click of a button. You also get access to live influencer rates set by each influencer, taking the headache of negotiation and price guessing out of the picture.
Key features Include:Â
– Find vetted influencers with packaged services
– Pay influencers directly through the platform
– Use instant chat to interact with influencers
– Generate influencer campaign briefs and contracts
11. TapInfluence
TapInfluence helps you to create amazing influencer campaigns from discovery to workflow, analysis, and distribution in the shortest time.
It also integrates with other marketing platforms to make content distribution to influencers easier and better.
It shows you the metrics that matter and how they align with your brand goals.
They claim to be the only influencer platform that offers 11x higher ROI, $285 in incremental sales by 1000 impressions, and 2x impressions per post.
With TapInfluence, you can select influencers based on category, gender, age, and demographics.
Conclusion
Whether you are a small or big brand that wants to diversify and get your brands and products to reach a wider audience, Influencer Marketing is the way to go.
Lucky for you, we’ve shared the best tools you need to make your influencer marketing a huge success.
Ready to try out Adoric and see how it can help improve your sales? Sign up for an account right away
