For e-commerce entrepreneurs, Black Friday represents a unique opportunity to boost sales and capture the attention of a vast and motivated consumer base.
As a Shopify store owner, you’re well-positioned to take advantage of this shopping frenzy. But with many products available, the key is knowing what to sell. In this guide, we’ll explore the best Black Friday products to sell on Shopify.
Whether you’re an established merchant or just starting, this guide will provide valuable insights into the Black Friday season. This includes trends, product categories, and statistics to help you make the most of Black Friday and drive your e-commerce business to new heights.
10 Black Friday Statistics You Should Know
Before we get into our best Black Friday products recommendation, let’s find out some vital statistics about this peculiar sales season:
- Black Friday online sales reached $65.3 billion globally in 2022.
- 43% of global consumers say they are interested in Black Friday. Over the years, Black Friday has gained global recognition, with several countries across the globe actively participating in it.
- Consumers in the United Kingdom were expected to spend 8.71 billion British pounds on the Black Friday weekend in 2022.
- Approximately 30% of the US population planned to shop during the Black Friday sales in 2022.
- Shopify merchants hit a record-breaking $3.36 billion in sales from Black Friday in 2021.
- Black Friday online sales in the US reached $9.12 billion in 2022.
- About 196.7 million US consumers shopped throughout the Cyberweek period.
- Cyber Monday recorded the highest percentage of sales at 17.3% during the Cyber Week holiday in 2022.
- 73% of Cyber Week sales came from smartphones in 2022.
- According to digital commerce, toys sold the most during Black Friday and Cyber Monday, with an increase of 285%.
Factors to Consider When Picking Shopify Black Friday Products
With these figures in mind, you can deduce that taking advantage of the Black Friday Cyber Monday season will be a profitable decision.
However, the best Black Friday deals include a ton of discounts. To stay profitable while offering your customers mouth-watering discounters, here are some factors to consider when picking BFCM products to sell.
Perceived Market Value
Products with high market value often attract more sales during the Black Friday shopping frenzy. And it is because they become more affordable for consumers who have tracked them long before the sales.
Items such as cosmetics, wristwatches, perfumes, kitchen appliances, and smart devices are perfect examples.
Profit Margins
Look for products with high-profit margins. This will give you the room to offer enticing discounts while staying profitable. Otherwise discounting products too heavily can eat into your profits.
Choose items that allow for attractive discounts while still maintaining profitability. You can find these high-profit margin products using spy tools like Shine Inspector, Sell the Trend, and more.
Seasonal Relevance
Black Friday often marks the start of the holiday shopping season. Select products that are relevant to this time of year. Think about what people are likely to be looking for as they begin their holiday shopping. This could include holiday gift items, toys, Winter accessories, etc.
Best Black Friday Products to Sell
Adobe Analytics reported that products in the following categories experienced a rise in demand on Black Friday compared to the previous month;
- Toys by 285%
- Smart home items by 271%
- Audio devices by 230%
- Electronics by 221%
- Workout equipment by 218%
Keeping these statistics and factors in mind, here are some BFCM products to sell;
1. Electronics and Gadgets
Electronics tend to be in high demand during Black Friday. Shoppers look for discounted prices on popular gadgets, making it a lucrative category. People often save up for Black Friday to purchase electronics at a lower cost.
2. Toys and Games
Black Friday marks the start of holiday shopping. Toys and games are in high demand. Parents and gift shoppers seek discounts on toys and games for children, making this a profitable category.
3. Apparel and Fashion
Apparel and fashion are perfect for Black Friday deals. This is because the shopping season is a great opportunity for fashion brands to clear out inventory, introduce new collections, and attract shoppers with discounts on clothing and accessories. People often buy clothing as gifts during the holiday season.
4. Home and Kitchen Appliances
Black Friday is a prime time for homeowners and renters to upgrade their living spaces. Discounts on appliances and kitchen gadgets can be very appealing, especially for those looking to prepare for holiday gatherings.
5. Jewelry and Watches
Jewelry and watches make for profitable Shopify Black Friday products. Black Friday discounts can entice customers to invest in these higher-value items as gifts for their loved ones or simply for themselves. If you don’t know the exact items to stock, here are 8 jewelry products to sell on Shopify.
6. Beauty and Personal Care
The beauty and personal care industry thrives during the holiday season. Often because these products are not cheap. So, while people like to pamper themselves, purchasing beauty products at a steal price sounds like a catch. Offering deals on skincare, cosmetics, and grooming items can boost sales.
7. Sporting Goods and Fitness Equipment
As people make New Year’s resolutions to get fit, Black Friday is an ideal time to offer discounts on sporting goods and fitness equipment. It’s a popular choice for shoppers looking to save on health and wellness items.
Consider selling high-in-demand products like yoga mats, dumbbells, resistance bands, jump ropes, and more.
8. Travel Accessories
Many people plan to travel during the holiday season. Offering discounts on travel accessories like luggage, travel pillows, and portable chargers can cater to these travelers.
9. DIY and Home Improvement Products
Black Friday is a great time for homeowners and DIY enthusiasts to buy tools and home improvement products. Discounts on these items will enable customers tackle home projects before the holiday season.
10. Personalized Gifts
Personalized gifts, such as custom-made jewelry, engraved items, or monogrammed accessories, add a thoughtful touch to presents and the holiday season at large. Black Friday deals can encourage shoppers to choose these sentimental options.
Bonus
When selling these products during Black Friday, consider these tips:
- Offer Attractive Discounts: Shoppers expect significant savings during Black Friday, so be sure to provide appealing discounts and promotions.
- Bundle Deals: Consider bundling related products together for additional savings. For instance, bundle a laptop with a wireless mouse or offer discounts on a TV with a soundbar.
- Limited-Time Offers: Create a sense of urgency by emphasizing that these deals are only available for a limited time, which can encourage impulsive buying.
Final Words
When selecting products for your Shopify store, ensure that you understand the needs and preferences of your target audience. Develop marketing campaigns that emphasize the benefits and uniqueness of the products, and use engaging visuals to attract potential customers.
Consider offering bundles, limited-time deals, or special promotions to create a sense of urgency and encourage sales. Finally, prepare your website and customer service to handle the influx of Black Friday shoppers and inquiries effectively.
