As a Shopify business owner, having a great product isn’t enough; you need the right marketing strategies and tools to get your products in front of potential customers, especially if you are selling on Shopify.
Statistics show that marketing and conversion apps are the most popular on Shopify which makes it difficult to choose the best apps for your store.
Fortunately, we’ve tested various marketing apps for different categories including best conversion and email marketing apps and have compiled the best apps for you.
These apps were selected based on their features, pricing, integrations with the Shopify store and other apps and how well they meet the marketing needs.
Here are the apps we reviewed:
Best Shopify Conversion Rate Optimization (CRO) Apps
Adoric
Adoric is one of the best conversion rate optimisation apps in Shopify. It’s the best because it has all the features and tools to help you convert perusing visitors into long-term customers.
For example, with Adoric, you can create popups to entice visitors with discounts to shop from your store, create product bundles to drive sales, recommend products to supercharge your AOV, etc.
Besides allowing you to convert visitors into customers, Adoric also makes it easy to recover lost carts and turn them into cash.
Who is this app best for
Adoric is ideal for all types of businesses. It is primarily used by Shopify businesses seeking to increase conversion rates through pop-ups and product recommendations.
Pros
- One-click design wizard
- Customizable templates
- Proactive customer support
- Easy to install, simple to use
- Easy to integrate with Shopify
Cons
- Increased support response time on weekends.
Key Features
Popup Builder: Popup creation is one of the flagship features of Adoric. You can create any type of popup marketing campaign with Adoric to optimize your website conversion rate.
For instance, you can create a promotional popup to inform prospective customers about your new arrivals or discount promos. You can also create a promotion bar which you can use to entice customers with free shipping.
Product Recommendation: Product recommendation is another area where Adoric shines. With it, you can recommend relevant products to potential customers based on their location, shopping history, demographics, etc.
The cool part is that you can create these recommendations in the form of popups, sliders, or in-page content.
Cart Recovery: This provides solutions for all your cart abandonment. With this, you can remind your customer of their cart contents before and after they leave your store. Offer discounts to customers to complete their purchases.
Sales Promotion: Offer amazing sales deals to your customers with our sales promotion features. You can choose to offer special deals with its promotion popup that is displayed to customers when shopping or our hanging promotion bar placed at the top of your store. In addition, you can offer free shipping with our free shipping bar when customers reach a specified threshold.
Gamification: Grow your subscriber list with games. Use our spin the wheel and falling prize game to offer coupons and discounts to customers that can be redeemed with their emails. This not only increases your average order value and sales but also increases customer engagement.
Pricing
- 0 – 100 orders: $4.99/Month
- 101- 200 orders: $9.99/Month
- 201 – 500 orders: $24.99/Month
- Adoric also offers free plans for up to 20 orders.
What customers say about this app
The general feedback for Adoric on the Shopify App Store has been highly positive. Customers have expressed satisfaction with the app, highlighting how it has significantly improved their conversion rates.
One of the users noted, “An excellent app that helps you to increase sales on the website. Excellent customer service. ”
Rating from Shopify App Store: 5 out of 5 from 284 reviews
Integration with other apps
Adoric integrates with MailChimp, Google Analytics, Salesforce, Aweber, and many other CRM apps.
Customer Support
Adoric offers live chat in its app with a response time of up to 1 minute on weekdays and up to 24 hours on weekends. Support time is from 7:00 am – 11:00 pm UK time zone.
Customers can schedule an individual online meeting. The link to the planner is in the email newsletter that comes regularly with reports on the application.
Merchants can book an onboarding meeting to personalise services and ensure features are tailored to meet brand needs.
Lastly, Adoric offers a comprehensive helpdesk providing detailed installation guides and other related topics to customers.
Upsell & Cross Sell – Selleasy
Selleasy by LogBase provides good offers for pre-purchase upselling or post-purchase cross-selling in your Shopify store. It comes with good packages such as product add-ons, cart add-ons, frequently bought together, cart upsell funnels, etc, to help recommend the best products.
Pros
- Supports multiple languages
- Easy Integration with Shopify and other apps.
- Easy to create manual or automated product recommendations
- In-app demo guides on how to use the cross-sell features.
Cons
- Requires credit card details to access the free trial plan
- Too pricey for new small Shopify businesses.
Key Features
Cross-sell product add-ons: Recommend products to customers on the product page. It can be a similar product to the one purchased, or products that are frequently bought together with the purchased products.
Cross-Sell Funnel Offer: This lets you create cross-sell and upsell offers as pop-ups on the cart page when the customer clicks checkout. Also, you add a discount timer to entice customers to buy your products.
Cart add-ons on the Cart Page: This lets you display multiple related products that customers can add to their orders. The cart add-ons will be displayed when customers proceed to checkout.
Post-Purchase Cross-Sell Offer: This allows you to display add-ons that can be added to a confirmed order. And, customers can only purchase this through Shopify payment gateways such as Shop Pay, PayPal Express and Credit cards.
Pricing
- Tier I – Free to Install
- Tier II – $8.99/month
- Tier III – $16.99/month
What customers say about Selleasy
Shopify customers commend the app for its easy-to-use features and customisable options. Also, appreciates the freemium model that charges per conversion.
One of the users noted “We’ve used this app for a year and love it. Support is amazing and the app is loaded with all you need to get started offering upselling, cross-selling, all the things. Highly recommend giving them a try, we’ve had nothing but a great experience with them.”
Selleasy has a 4.9 rating on the Shopify App Store.
Integrations with other Shopify Apps
Selleasy integrates with LogBase Store Pickup, Conversion Bear, Geolocation, AppHQ Slide Cart, and PageFly.
Customer support
Selleasy support offers free set-up assistance on Zoom/chat/email and their response is swift. Also, it offers multilingual support via the in-app support widget and email.
In Cart Upsell & Cross Sell
In Cart Upsell and Cross-Sell creates upsell and cross-sell offers that make it easy for customers to shop for more products. These offers are complementary to existing products and are probably what the customers want.
Who is the app best for
This app is best for Shopify merchants; small and large enterprises that want to maximize AOV with targeted cross-sell and upsell on the product page and checkout page.
Pros of using In-Cart Cross-Sell
- Seamless integration with Shopify
- Advanced tools for A/B testing
- Allows for conditional logic and triggers
- AI automation offers
Cons of using In-Cart Cross-Sell
- No popup features
- High pricing plans for new businesses
Key Features
Product Offer: This allows you to choose products you want to upsell. It provides two options—manually select your products or launch autopilot that automatically chooses the best products fit for upsell.
Offer Placement: You can choose where you want to cross-sell offers to appear in your store. In addition, you can add your conditional logic to show offers only when the conditions are met.
Appearance: Design your cart to match your theme. Use this feature to edit the cross-sell offer box, colour and text.
Analytics: Use the analytics dashboard to see your cross-sell performance. Use the data to improve your store and make data-driven decisions.
Pricing
- Shopify Basic Plan – $19.99/ month
- Shopify Plan Users – $29.99/month
- Shopify Advanced – $59.99/month
- Also, offer a free plan for 1 cross-sell offer.
What customers say about In Cart Cross-sell & Upsell
Following the Shopify App Store reviews, customers commend the free plan options to test the app before purchase. Also, they commend the amazing customer service.
One user requested for the user interface to be upgraded and for more customization options. He says “The support is awesome. But, their app UI interface should be upgraded more. Also, they can add more customization options there.”
In Cart has a 4.8 rating on the Shopify App Store.
Integrations with other Shopify Apps
It works well with product Customizer, Weglot, Preorder Now, Trackify X, Loox, PageFly etc.
Customer support
In Cart offers an in-app live chat widget to communicate with customers. Also, help docs with directions on how to use the app.
Best Email Marketing Apps for Shopify
Klaviyo
Klaviyo is an email and SMS marketing tool for Shopify businesses. It uses personalised emails and SMS to connect you to your customers and drive more sales. Use the AI-powered tool to continually improve your marketing strategies that increase your store growth and success.
Who is this app best for?
Klaviyo is best for small businesses that want to connect to customers and send personalized marketing campaigns through email and SMS.
Pros of Klaviyo
- Omnichannel templates
- Over 350 Integrations
- On-demand and live assistance.
Cons of Klaviyo
- Unaffordable price plans
- Longer support response time.
- Limited features in the free plan
Key Features of Klaviyo
Campaigns: Create email and SMS campaigns that send targeted messages to your contact list to create brand awareness and send sales, promotional and exclusive deals to their customers.
Flows: These pre-built templates allow you to set up attainable actions in your store within minutes. For example, you can use flows to help recover abandoned carts, send welcome messages to customers, upsell, product reviews, win back customers etc.
Forms: Create, and add sign-up forms to your websites for visitors to subscribe to your marketing messages. Offer coupons to grow your email contact list and increase new sales.
Analytics: This gives detailed information on the email deliverability score and campaign performance. Also, it provides email metrics data to see bounced emails, opened, rejected, dropped, received, subscribed and unsubscribed from emails etc as well as for SMS marketing. You can also see an overall performance from the email and SMS marketing dashboard.
Pricing
Klaviyo prices differ depending on the number of active profiles in your store.
- SMS: $15/month
- Email: $20/month
What customers say about this app
Shopify customers reported that the app worked perfectly until a recent upgrade affected some of its functionality and operations. Some also complained that issues take longer to be resolved by the support team.
One positive user noted “ I’ve been using Klaviyo for about 2 years now and I can’t express how much I have enjoyed using their platform. It’s a super powerful tool that lets you customize your customer’s journey and they have everything you could need.”
Integrations with other apps
Klaviyo works well with Shopify Flow, Recharge, Typeform, Meta Advertising, Gorgias, TikTok Advertising, etc.
Customer support
Klaviyo offers virtual assistance from their product expert, 24/7 email support and a Help Center for troubleshooting articles.
Omnisend
Omnisend uses landing pages and popups to create email and SMS marketing campaigns for Shopify businesses. It is packed with features and templates that help you to easily create email campaigns to grow your email list and increase sales.
Who is this app best for
This app can be used for both small, medium and enterprise businesses to collect email and send newsletters. It’s also ideal for businesses to collect product reviews from their customers.
Pros of Omnisend
- Easy to use
- Editable email marketing templates
- Easy to integrate
Cons of Omnisend
- Features are constantly changed
- Additional charges on some of the features
- Longer support response time
Key Features
Campaigns: Create emails from scratch or use pre-built templates to create email campaigns for your email marketing. Add products to your marketing campaigns for more visibility to drive more sales.
Automation: Use the pre-built email and SMS automated workflows to send messages to customers throughout their shopping journey. These emails are sent either to convert subscribers, build loyalty, cross-sell, recover visitors or reactivate customers.
Audience: Use this feature to segment your contact list, view your list and customer breakdown and import or export your contact list. This gives you an overview of your customer lifecycle stage for a specified time.
Dashboard: This gives you an overview of the overall marketing performance including sales, audience growth and real-time data analysis.
Pricing
- Standard plan: $16/month for up to 500 contacts
- Pro plan: $59/month got up to 2500 contacts
- For higher contact lists, see pricing options.
What customers say about this app
The general feedback from Shopify customers about this app has been satisfactory, however, some users expressed displeasure with the app’s additional charges on some of the features.
A user who rated the app a 4 star noted “I’ve not been impressed though with the implementation of the reviews section and believe there to be missing features still. I just feel like this section was rushed and not thought through properly from what a customer needs”
Integrations with other apps
Easy integrations with Shopify Flow, Gorgias, Justuno, Recharge, Aftership, Loyalty Lion, Loox etc.
Customer support
Omnisend offers an in-app live chat with a response time of under 10 minutes. Send an email to the support at support@omnisend.com.
Best Shopify Bundle Apps
Adoric Bundle Quantity Breaks
Adoric bundle quantity breaks is the best bundler app you can find in Shopify. It allows you to swiftly implement bundling strategies and adaptable pricing that align perfectly with your store to improve sales and AOV.
For example, you can choose quantity breaks for all or specific products in your store. Also, use the design wizard to customise your bundle campaign deals to match your tore needs.
With the user-friendly dashboard, you can monitor and analyse your campaign’s performance and make better data-informed decisions.
Who is this app best for
Adoric quantity break is ideal for all business types of Shopify who want to offer volume discounts and quantity breaks to customers to increase AOV and sales. Retail Shopify shops can use adores to create amazing bundle campaigns for their stores.
Pros of Adoric
- User-friendly interface
- Easy to install and use
- Diverse discounts options
- Proactive customer support
- Easy to integrate with Shopify
- Analytics to monitor performance
Cons of Adoric
You may need to upgrade from the free plan for revenues of about $50.
Key Features
Products: The feature allows you to choose the products you want to add discount volume to. For example, you can select “all Products” which allows you to add volume discounts to all products in your store. Or you can use specific products from your store. Other options include adding products from collections or products with tags. You can also choose to exclude products in the store.
Deals: With this feature, you can create your volume discount deals. Choose your quantity variant, percentage discount, and discount price, and add the deal title and subtitles to match your needs. Also, you can choose to show the highlight badge, deal tag etc.
Customization: Design and customize the style of your quantity breaks. Change the fonts, style, colours, button, deal border size and title text. You can choose to make your deal tab colourful by adding tab colours or keep it simple with a minimalistic view.
Setting: Specify where you want your quantity brakes to appear in your Shopify store. Add sections after a customer clicks add to cart. Also, you can choose to replace the Shopify add-to-cart button with your customized button to avoid duplicate buttons that can confuse the customers.
Pricing
- 0-$50: Free
- 0-$200: $4.99/month
- $201-$500: $9.99/month
- $500- $1000: $19.99/month
What customers say about this app
Shopify customers have great things to say about this app. Many consider it the best bundle upsell app on the platform, while others praise the customer support team for their exceptional professionalism.
One of the reviews states “Easy to use, works perfectly! Plus Adoric team are always giving the best service for smooth onboarding.”
Integration with other apps
Integrates well with any of the Shopify themes and apps.
Customer support
Adoric offers live chat in its app with a response time of up to 1 minute on weekdays and up to 24 hours on weekends. Support time is from 7:00 am – 11:00 pm UK time zone.
Customers can schedule an individual online meeting. The link to the planner is in the email newsletter that comes regularly with reports on the application.
Merchants can book an onboarding meeting to personalise services and ensure features are tailored to meet brand needs.
Bundler – Product Bundles
Bundler enables you to set up various bundles and discount offers on your website easily. You can create bundle types such as Mix-and-Match, gift boxes, subscription boxes, frequently bought together, fast bundle upsells, volume discounts, etc. Not to mention that you can build your bundle.
Who is the app best for
This is best for Shopify stores that want to offer bundle deals to their customers to increase sales and AOV.
Pros of Bundler
- Mix and match bundles
- Easy to create volume discounts
- Analytics to check performance
Cons of Bundler
- Difficult to use
- You may be billed after you have disabled the app
Key Features
Multiple Bundle Templates: bundler provides several bundle templates that make it easy for you to set up various types of bundles on the fly. You can create Shopify Classic bundles, Mix & Match bundles, Gift boxes, and many others.
Template Customization: Bundler gives you customization flexibilities and provides several options to guide you into getting what you want.
Compatible with Subscription: this feature enables you to combine bundles with auto-charging subscriptions.
Pricing
- Free to install
- 7-day free trial on paid plans
- Premium plan: costs $6.99 per month
- Executive plan: costs $9.99 per month
What customers say about this app
The reviews from Shopify customers about this app are generally positive. They commend features such as tiered discounts, mix-and-match bundles and volume discounts that allow them to offer more deals to their store customers.
One satisfied customer says “ We have been using this app for over a year and it has been the perfect app for our little store. It makes bundling products very easy and the customer service is top-notch. They even helped get the bundle discounts to show in our slide cart.”
Integration with other apps
Bundler integrates with Shopify POS, Currency converters, Subscriptions, Seal Subscriptions, POS, PageFly, and Cartbot.
Customer Support
Bundler offers an in-app live chat widget for prompt response. Or you can contact support directly via email at support@bundler.app.
Best Shopify Review App
Judge.me
Judge.me is a Shopify review app that lets you collect and manage reviews from customers in your store. It allows you to schedule emails to get reviews with photos and videos after order fulfilment or delivery. And it’s available in 38 languages.
Who is this app best for
Judge.me is best for businesses and brands that want to gather feedback from their customers. It helps them to send review forms to customers through email within a specified period after purchase.
Pros of Judge.me
- Load very fast
- Multi-language
- Customizable widgets
- Involves Automation
Cons of Judge.me
- Lack of privacy for store owners and customers
- Poor customer support
Key Features
Manage Reviews: This consists of the review dashboard where you can see all your reviews including product reviews, spam, archived and store reviews. Also, a moderation section where you can automate or manually publish reviews, add review restrictions and filter profanity.
Schedule and reminders: Set review timers and schedule for both international and domestic orders when you want the app to ask for a review.
Email Templates: Create email reviews from the pre-existing templates, and use A/B testing to compare templates to choose the one with the best results.
Pricing
Awesome Plan: $15/month
Free plan
What customers say about this app
Shopify customers only have good remarks about this app, the reason for the perfect 5.0-star rating on the Shopify App Store. They commend the app for its features such as the customizable widget, automatic review request email and social media integration.
One of the reviews states “Had been with this app for 8 years. It has always been reliable. Their customer support is great.”
Integrations with other apps
Integrates well with Klaviyo, Gorgias, LoyaltyLion, Weglot, Aftership and PushOwl.
Customer Support
24/7 customer support for all plans and email directly contact support at support@judge.me.
Trustoo
Trustoo.io, by Channelwill, is a flexible tool that fits your brand. It helps build and grow a trustworthy brand by showing social proof. Automatically collect product reviews with photos from your customers and display them in attractive widgets. This builds trust with visitors and helps them make better buying decisions. Gain new customers through referrals and organic search.
Who is this app best
For businesses and beans on Shopify that want to build trust with their customers and improve conversion.
Pros of Trustoo
- Multi-language support
- Automatic review request email
- Easy of use
- Seamless integration with other apps.
Cons of Trustoo
- Cannot sync reviews with the Shop app
- The interface is not user-friendly
- Review importation is not automatic
Key Features
Review Widget: This houses all the review template libraries. Create product reviews, star rating badges, referrals, Q&A, review popups etc. with this feature.
Collect review: Set your review request, request discounts, auto leave reviews, auto publish reviews, exclude specific products, sync past orders and review request link. Doing this allows you to automatically request reviews, create reviews, and publish uncurated reviews in your Shopify store.
Import Reviews: This allows you to import reviews from AliExpress, Amazon, and Dropmanship or import or migrate reviews from other apps as a CSV file.
Pricing
- Basic Plan: $9.99/month
- Growth Plan: $24.99/month
- Unlimited Plan: $99.99/month
What customers say about this app
Most of the Shopify customers who rated the app a 5-star say the app is the best and appreciate the features such as its ability to import reviews from other sources and aid in building customer trust. However, other speaks about their displeasure with the app’s branding and limited features on the free plan.
One of the positive reviews says “The app is indispensable in helping me to manage my product review process from customers.”
Integrations with other apps
Trustoo integrates with Judge.me, Loox, DSers, Zendrop and Dropshipman.
Customer Support
Get support from the in-app 24/7 live chat or via email at support@trustoo.io.
Best Shopify Affiliate Marketing Apps
UpPromote
UpPromote is one of the best Affiliate marketing tools for Shopify businesses. It is trusted by top brands and eCommerce experts to build loyalty and trust in their customers through real testimonies.
It provides solutions that help businesses increase customer loyalty and create strong referral and rewards programs to encourage customer collaboration.
Who is the app best for
This app is best for Shopify businesses and brands who want to promote their products and stores through affiliate programs and influencer marketing.
Pros of UpPromote
- Easy to customize
- Affiliate program automation
- Easy to integrate with Shopify
Cons of UpPromote
- Prices are expensive for the features it offers
- A limited number of affiliates
- Low-quality Affiliates
Key Features
Affiliate Recruitment: UpPromote provides tools for recruiting new affiliates through registration forms and customizable onboarding processes. Also, it offers built-in messaging and notification systems to maintain communication with affiliates.
Flexible Commission Structures: This supports various commission models including percentage-based, flat rate, tiered commissions and performance bonuses. It also provides tools to manually approve and reject commissions to ensure accurate and fair payments.
Motivation: Offer coupons and marketing materials to affiliates to help promote your store. Incentivize customers with gifts and affiliate bonuses for motivation.
Pricing
- Grow Affiliate – $29.99/month
- Professional – $89.99/month
- Enterprise – $199.99/month
What customers say about this app
Shopify customers commend the customer support for its amazing services while some express their frustration with the app.
One customer says “There are some issues with the app itself. I created a list and sent it to customer service who said all the items I discussed they have IT working on. Its been months though and I haven’t seen those changes”
Integrations with other apps
UpPromote integrates with Omnisend, Hydrogen-Headless, Klaviyo, PayPal, Recharge, and Facebook Pixel.
Customer Support
UpPromote offers live chat in the app with a less than 1 hour response time or an email address to connect with the support team at support@seecomapp.com.
BixGrow
Boost your referral sales by working with affiliates, influencers, and ambassadors using BixGrow Affiliate marketing. With BixGrow, you get flexible commissions, automatic affiliate links, and coupons for easy marketing on TikTok, Instagram, YouTube, and blogs. Reward your affiliates with cash or coupon codes effortlessly. BixGrow’s combined Affiliate and Referral program helps you increase word-of-mouth marketing, grow your affiliate network, and improve customer loyalty and retention.
Who is this app best for
It is best used by companies who want to generate more sales through affiliate programs and referrals. There are no limitations to the brands and businesses that can use this app.
Prod of BixGrow
- Easy to use
- Proactive customer support
- Easy to integrate with Shopify
Cons of BixGrow
- Cannot translate to multiple languages
- App design needs improvement
- Hidden additional charges
Key Features
Programs: This allows you to categorize affiliates into groups based on specific strategies and goals such as commission rates and additional settings.
Affiliates: Add affiliates manually or invite them through a sign-up page. Affiliates can be bloggers, influencers or existing customers who generate traffic or leads to your products from their social media platform or blog.
Coupons: Create, assign and manage the coupons affiliates use to share with their customers to earn commissions.
Pricing
- Scale: $9/month
- Pro: $25/month
- Starter: Free
What customers say about this app
The overall feedback from Shopify customers is satisfactory. Also, the customer support team were commended for their outstanding services.
One of its users says “The app is super easy to set up and use. Plus, if you upgrade to Pro, you could track the link performance and get a better understanding of your affiliates. Customer support is super responsive.”
Integrations with other apps
BixGrow integrates with PayPal, Klaviyo, Mailchimp
Customer Support
In-app live chat with a 24 or less response time. Email support at support@bixgrow.com.
Why You Need Marketing Apps in Your Shopify Store
Customer Engagement and Retention: Effective marketing is crucial for engaging and retaining customers. Apps that facilitate personalized marketing, loyalty programs, and targeted promotions can enhance customer satisfaction and loyalty.
Automated Marketing: Many marketing apps offer automation features that can save time and effort. Automated email campaigns, social media posting, and customer follow-ups ensure consistent communication with customers without manual intervention.
Enhanced Visibility and Reach: Marketing apps help businesses reach a wider audience. They provide tools for social media marketing, email marketing, and search engine optimization (SEO), which can increase brand visibility and attract more potential customers.
Efficiency and Productivity: By automating repetitive tasks and providing efficient tools for managing marketing activities, these apps help businesses operate more efficiently, allowing them to focus on other important aspects of their operations.
Our Research Methodology: How We Picked the Best Marketing Apps for Shopify
We selected apps to represent different marketing categories. Although many marketing apps are available, we chose the top three in each category that best meet marketing needs. Our list of the best marketing apps for Shopify was created using a thorough and systematic research method to ensure accuracy and relevance.
Manual Research: We researched our apps from the Shopify app store since they all cater to the marketing needs of Shopify merchants. We listed the app based on the functionality of the features, pricing, integrations and support.
Hand-on Testing: We conducted hands-on testing of all of the apps. We tested using the free version and evaluated only features available in the free plan. There may be more features only accessible to premium plan users which we couldn’t include in this guide.
Feature Evaluation: We assessed the features of each app and its effectiveness in catering to the marketing needs of Shopify businesses.
Ratings and Reviews: We pulled the ratings from the app pages on the Shopify app store.
Integration with other apps: We ensured that the apps featured in this article integrate with other Shopify apps.
Customer Support: We assessed the responsiveness and quality of the support teams and provided feedback based on their performance.
Conclusion
So there you have it; our best marketing app you can use to cater to your marketing needs. They are easy to use and are packed with powerful features that can help you create brand awareness as well as improve sales and AOV.
Struggling to convert your website visitors into customers and email subscribers? Adoric can help.
With Adoric, you can create email marketing popups that are attractive, yet non-intrusive. With these popups, you can provide marketing solutions to supercharge your sales and store success.
Ready to take Adoric for a spin? Add it to your Shopify store right away
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