Setting up Shopify quantity discounts can improve your MoM and YoY revenue by a good margin. Customers, whether buying from a B2B or a B2C, love discounts, and four in ten customers are willing to buy more products if a brand offers discounts.
Want to explore the best approaches to offering a well-converting Shopify quantity discount? This guide is for you. In this article, we review how you can create quantity discounts from your Shopify admin.
We also discuss steps to setting up well-converting discounts, including:
- Installing a third-party discount app.
- Selecting a custom product bundle.
- Customizing your quantity discounts.
- Editing your discount campaign.
How to Set Up Shopify Quantity Discounts with the In-built Feature
Ever seen a Shopify store put up a unique code that reduces how much you pay for a purchase? You can create that kind of custom discount code without using a third-party tool.
This discounting method means that only shoppers who have the code can get a discount on an item. To set up this discount right from your Shopify store:
- From your admin, select Discounts.
- Click the Create Discount button.
- Select the type of discount you want to create. For example, if you’d like to offer an amount off a specific product, select Amount off products.
- Fill in the placeholders. In the method bar, select Discount code if you want customers to input a code to access the discount. Create this unique code.
- Provide a discount value.
- Next, select the product or collection which the discount applies to.
- Choose the minimum purchase requirements that renders the discount valid.
- Set the customer eligibility to determine who can benefit from the discounts. Except in unique cases, you want to offer this kind of discount to all customers.
- Set how often the discount can be applied. You want to select one use per customer.
- If you have other discounts running in your store, select what discounts can be combined together.
- Lastly, choose a duration for your discount.
Note: your discount code automatically expires at the end of the limit.
Once you save your discount popup, you’d receive a shareable link that you can send to your customers via email marketing. You can also promote this link on your social media platforms.
How to Add Create Shopify Quantity Discounts with Adoric
Creating a Shopify quantity discount with a third-party tool like Adoric offers you a variety of quantity discounts that speed up your time-to-sell-out. To start using Adoric for your quantity discount offers
Install and Setup Adoric Bundles App
To install Adoric Bundle on your website, head over to the Shopify app store. Once there, click the Install button.
Once you’re logged into your Shopify account, the installation process is quite intuitive and only takes a few clicks.
Upon installation, you have to enable the app to embed into your Shopify store. You can do this by clicking the enable app embed button on the welcome page.
Read this guide to know more about embedding the bundle app.
Create a Campaign
There are two ways to start creating a campaign. You could either click on New Campaign on your dashboard.
Or click on Campaign at the bottom left corner of your page.
- Select the Product page where you want to apply the discount
This could be on All products, specific products, products from collection, products with tags, or excluded products.
If you select the All Product page, this means your discount offering will apply to all the products on your Shopify store.
Customize a Discount
While Shopify’s in-built feature offers codes for each discount/product, Adoric sets up quantity discounts as campaigns integrated into your store. For your campaign to be effective, you have to customize the details.
Under Deals, you can set the number of products a customer needs to buy to qualify for a discount and the type of discount you want to offer. Whether it is a specific amount or percentage.
Note: you can create up to 10 active deals for your Shopify store.
- Click on the edit icon to customize the bundle offers
If you want to create a Buy 3 get X discount, click on Buy 3 Products to set up.
- Go ahead and customize your deal by selecting a discount and title applicable title options
Edit Design
Once you’ve fleshed out your discount campaign, click on Continue to take you to edit the campaign’s design
Here you can customize the campaign’s style, font, color, corner radius and thickness, add to cart button, and title tags.
Having edited your design, you can now choose the custom position where your discount campaign will appear in your Shopify store.
Finalize Settings
The Settings section is where you decide the position of your campaign on the product page. The system automatically recognizes your product page and places the campaign somewhere within it. However, you can edit it in Themes Settings.
Read this guide to learn more about selecting a custom position for your quantity discount campaign.
After setting up the campaign position, you can decide on the actions shoppers should take after clicking on add to cart. This could either be Show cart or Redirect to checkout.
Also, you can decide to replace the Shopify default add-to-cart button with your customized button. Simply check the box below.
Once you are done with all the setup, click Finish setup, then Publish to publish your campaign.
There you have it, your Shopify quantity discount offer is ready for use. Your Shopify quantity discount will appear in your Shopify store as shown below
It’s that easy.
What is a Shopify Quantity Discount?
A quantity discount (or volume discount) is a strategy to lower the prices of products to persuade customers to purchase more units of that product. The more they buy, the more discounts they receive.
Benefits of Offering Shopify Quantity Discounts
Here are three benefits of offering Shopify quantity or volume discounts:
Increased Revenue
Quantity discounts encourage customers to buy more items than they initially intended, leading to higher average order values. By offering a discount on bulk purchases, you can drive more sales and boost your overall revenue.
Inventory Clearing
Volume discounts can help you move inventory faster, especially for products that are slow-moving or overstocked. By rewarding bulk purchases, you can free up warehouse space and reduce the carrying costs associated with excess inventory.
Builds Customer Loyalty and Satisfaction
Offering discounts for larger purchases can promote customer satisfaction by providing more value for their money. It also encourages repeat purchases, as customers may prefer to buy in bulk from a store that rewards them for doing so.
Types of Shopify Quantity Discounts
Shopify quantity discounts are primarily classified based on their pricing strategies. The most common include:
Tiered Pricing
Tiered pricing offers discounts based on different levels or “tiers” of quantity purchased. For example, buying 1-10 units might be at full price, 11-20 units at a 10% discount, and 21+ units at a 20% discount. Each tier has its own price per unit, encouraging customers to buy more to reach the next discount level.
For example:
- Buy 1-10 items: $10 per item
- Buy 11-20 items: $9 per item
- Buy 21+ items: $8 per item
Bulk Pricing
Bulk pricing applies a flat discount when a customer purchases a minimum quantity of a product. This discount applies to all units purchased once the minimum threshold is met. It’s a straightforward way to incentivize larger purchases. For example, Buy 10 or more items: $8 per item (instead of $10).
Cumulative Discounts
Cumulative quantity discounts reward customers based on their total purchases over a specific period rather than on a single order. This encourages repeat purchases and long-term customer loyalty, as discounts are given based on cumulative quantities ordered over time. Given the strategy behind it, this discount type isn’t a customer’s favorite.
Bundle Pricing
Bundle pricing offers a discount when customers purchase a specific combination or bundle of products. This type of discount can encourage customers to buy complementary products together, increasing the overall value of the sale. For example, buying three items together (e.g., shampoo, conditioner, and hair serum) for $25 instead of $30.
Buy One, Get One (BOGO)
BOGO discounts offer customers an additional product at a reduced price or for free when they purchase a certain quantity. This is a popular way to move inventory quickly and increase sales volume.
For example:
- Buy one, get one 50% off.
- Buy two, get the third free.
Each quantity discount type can be tailored to meet a particular goal – clearing inventory, increasing sales, or fostering loyalty and continuous patronage.
Other Apps for Creating Quantity Discounts on Shopify
We’ve reviewed a few more tested apps for creating Shopify quantity discounts. They include:
Fast Bundles
Fast Bundles is a Shopify app for creating unique product bundles and combos, gift boxes, subscription boxes, frequently bought together offers. Customers can build a wide variety of bundle offers such as mix-and-match bundles, cross-sell bundles, and wholesale bundles. Pricing starts with a free plan, with paid options from $19/mo to $139/mo.
Bundle Bear
With Bundle Bear, you can create a range of quantity discounts including BOGO, flat discounts, and free shipping. You can also direct your discounts towards the right audience with the follow-come trigger and targeting features. Pricing ranges from $24.99/mo to $64.99/mo.
Koala Bundle Quantity Discount
Koala Bundle is a good fit if you’re looking to set up tiered pricing in your Shopify store. The app also serves several discount types such as cart discounts, volume discounts, and percentage discounts. Pricing includes a free plan for stores in development mode, with paid plans starting at $12.99/mo.
Pumper Bundles Volume Discount
Pumper Bundles can help you scale your business by increasing your average order volume through bundle offers. The app provides quantity break offers for your Shopify website. You can customize these offers to apply to all products or to specific products. The app is free.
Expert’s Comment
“Discounts remain a winning formula for Shopify sellers. Why? Customers will buy from you if you set up the right discounts. This is why we’ve dedicated long hours to creating Adoric Bundles, an intuitive discount app for setting up a variant of campaigns. The step-by-step process discussed in this article shows you exactly how you can start creating discounts in your store.” – Tal Revivo, founder, Adoric.
Conclusion
Whether you sell to individuals, groups, or organizations, you benefit from adding quantity discounts to your Shopify store.
Once you start creating your discount campaigns with Adoric, you’d enjoy replicating the results with your second, third, and fourth deals.
To get started, click the button below to add the Adoric Bundle app to your Shopify store.
