YouTube Marketing can reposition your e-commerce business for greater height. Done correctly, it can help you connect with more customers, push out more products, and expand your business.
But why YouTube?
If you didn’t know that already, YouTube has more than 2 billion active monthly users with over 800 million videos posted already, putting it ahead of other video-sharing platforms like TikTok, Instagram, Facebook, and more.
In addition, it is the second-largest search engine coming behind Google. These facts are pointers that tell you how valuable YouTube is and how it can help boost your brand awareness, visibility, and revenue.
However, because the platform is already saturated, getting noticed on it can be challenging.
On the bright side, you can still get ahead regardless of the saturation. In this post, you will learn all you need to know about YouTube and the right way to put it to work so you can grow your Shopify store and keep smiling to the bank. Let’s dive right in!
YouTube Statistics You Should Know
We mentioned earlier that YouTube is the second largest search engine, with more than 2 billion users. You probably are already excited about the idea of integrating your Shopify store with YouTube. Before you do, here are some vital statistics you must know about YouTube:
- YouTube has more than 2 billion active monthly users
- More than 500 hours of videos are uploaded every minute on Youtube
- 51% of the UK and US population use YouTube to find products to buy.
- Users watch more than 1 billion hours of videos on YouTube every day
- YouTube users will likely pick a video with better quality
- Over 70% of users say that YouTube makes them more aware of new brands.
- Viewers say they are twice more likely to buy something they saw on YouTube.
Knowing these statistics will help in our YouTube marketing journey. So keep them in mind.
Why E-commerce Businesses Need Video Marketing
Since YouTube is a video-sharing platform, integrating with your e-commerce website will serve as video marketing. In simple terms, video marketing means promoting your business through videos. In another instance, if your product is meant to be educational, for example, online courses.
You can use video marketing for various purposes such as;
1. Increase Your Reach
Millions of internet users love video content and are more likely to share engaging videos with friends and family. And because video content has gained so much recognition, with YouTube and Facebook having over 2 billion active monthly users, you stand a higher chance of reaching more people through video marketing than any other type of marketing.
2. Gives Your Business Clarity
Video content allows you to communicate better with your audience, unlike text messages and images that could be interpreted differently from what you mean. With that, you can clarify what your business is about and what customers can expect.
3. Spark the Right Emotion
Emotion is a strong driving force that prompts shoppers to buy products most time. It can be out of love for a product or the fear of missing out (FOMO). Whatever the case may be, video marketing is an excellent way to spark the right emotion and have your customers take specific actions.
What does YouTube Integration offer e-commerce businesses?
E-commerce has been growing. But this growth has brought about a major challenge for e-commerce businesses: competition!
As an online retailer, you need to find more innovative ways to reach your customers.
That is where YouTube integration comes in. E-commerce store owners can take advantage of YouTube advertising to promote their Shopify website and drive more traffic. With the Shopify-YouTube integration, you can display your products in the following ways:
Videos
Our present-day society prefers visual content, especially videos above all other types of content. And YouTube, as we all know, is the biggest video-sharing platform.
Before the development of the Shopify-YouTube integration, many e-commerce store owners only utilized YouTube for posting explanatory videos describing their products and how to use them.
However, recent development has provided a better way for merchants to promote their products. So instead of just creating how-to tutorials and product display videos, you can create a product shelf that will display selected items as the video plays.
YouTube Livestreams
A lot has changed over the past few years. Unlike before, YouTube features were very limited in functions. Live streaming only allows you to share content in real-time.
However, you can now do more than that. You can pin products during a live stream so viewers can buy directly from your YouTube channels without missing out on the ongoing live stream.
In summary, being able to display your products in multiple ways can generate the kind of traffic your business needs to grow.
Advantages of Integrating Shopify with YouTube
Integrating YoutTube with your Shopify store benefits your business in several ways including:
- YouTube, the largest video-sharing platform, can help increase your e-commerce store visibility as more people can easily find your business.
- The in-app shopping feature makes shopping an enjoyable experience for your customers, making your business the preferred brand. However, only qualified merchants in the US are eligible to use it.
- Automatically update stock inventory across your Shopify website and YouTube channel
- You can provide a live shopping experience with YouTube integration, allowing customers to shop directly from your YouTube channel.
- Shoppers can discover your e-commerce store on the Explore tab, increasing visibility and sales. However, only US, India, and Brazil users are eligible for this feature.
How To Integrate YouTube With Shopify
You can integrate Shopify with YouTube from either of the apps. But, for this post, we will go through Shopify.
Step 1: Log into your Shopify store
Step 2: While still logged in, open a new tab on your browser and head over to the Shopify app store.
Step 3: Search for the Google Channel app. When you find it, add it to your store as a sales channel.Â
Step 4: Sign into your Shopify store and add your YouTube account. If you don’t have one, now is the best time to create a YouTube account. Note that this will only be possible if you meet the requirements.
Step 5: Select the products you want to feature on your YouTube Channel. This process may require signing into your Google merchant account or creating one. At the end of the process, YouTube will run a check on your channel and products to ensure you are eligible to be a merchant.
Verification will take some business days before final approval. If your account gets verified, then you can proceed to add products to your videos from the monetization section in YouTube Studio.
Who Can Use YouTube Integration on Shopify?
Before you go ahead and attempt integrating your Shopify store, here are specific requirements you must meet.
- You are located in an eligible region.
- Your YouTube channel is not for kids
- You have up to 10,000 subscribers
- You haven’t violated any monetization policy
How To Utilize YouTube Marketing For Your Shopify Store
1. Create Engaging Content
Engaging content is the holy grail for excelling on YouTube. Your primary goal for integrating your Shopify website with your YouTube channel is to drive traffic to your e-commerce website.
But, how can you achieve that if no one is watching your content? That is why you need to create content that will engage your audience. The first step to do so is to understand your audience.
Start by creating a persona of who they are by discovering their likes, dislikes, age, gender, location, career, social and economic status, and other vital details.
Now that you know your audience, create content that speaks to them in the way they prefer. Communicating with your audience the right way is very crucial.
You want them to take specific actions like buying a product from your website or signing up for an event voluntarily. So, it is important that you create authentic content that can appeal to their emotion rather than jumping right in and trying to sell them something right off the bat.
A good place to start is to create how-to videos and answer FAQS. These types of videos are very effective because they are the type of videos people looking to buy a product come looking for on YouTube.
Constantly giving your audience valuable information will help you gain their trust and build a long-lasting relationship, which will ultimately cause them to take the actions you need. About 46% of US consumers say they will pay more for a brand they trust. So it’s a win-win for everyone.
2. Optimize Your Videos for Search
It’s not enough to post videos on YouTube; you have to take an extra step to ensure it is findable. This is where YouTube SEO comes into play. By adding relevant keywords to your video description and URL links, you will make it easy for potential customers to find your videos.
YouTube SEO works in the same way as the regular SEO.
3. Post Consistently
You are not the only one posting content on YouTube – millions of others are doing the same. The surest way to get noticed in this crowded space is to post consistently. If you don’t, viewers may quickly forget you exist and move on to the next available creator.
Posting regularly may come off as overwhelming at first. But once you get a hang of it, you will realize how easy it is. The best way to stay on top of your game is to create a content strategy. A content strategy will help you decide what to post, what day to post it, and the best posting time.
After creating your strategy, proceed to develop the content and schedule them to automatically post on a specific day and time. You can start by posting on weekends, as it is the time when more people are free and looking for something to watch while whirling away time.
Some creators film a month’s content all at once and set them to publish on different days. You can adopt this method. That way, you will always have something to engage your viewers. However, you don’t have to post every day. Or you risk overwhelming your viewers and losing your audience.
4. Establish Brand Consistency
Imagine a scenario where viewers can identify your business without seeing your logo or business name. That is what branding does for you. So, while you are churning out content for your audience, whether it be regular videos or YouTube ads, make sure to be consistent with how you present your brand.
Develop a brand voice. How do you want your audience to perceive your business? Formal, semi-formal, or informal? Once you’ve decided, keep it consistent across all platforms.
In addition to brand voice, use the same logo, color, element, images, and designs that match your Shopify website. This will have you develop an outstanding presence online, making it easy for viewers to identify your brand.
Note that people may have to encounter your brand up to seven times for it to register in their minds.
5. Collaborate With YouTube Influencers
Integrating YouTube with your Shopify store is one way to utilize YouTube marketing, collaborating with influencers is another. Influencer marketing is an excellent way to increase your reach and build trust within a short period.
That is because these influencers already have a large community ranging from thousands to millions of followers. Plus, their followers trust their judgment and are predisposed to buy the products they recommend.
So, in order to get the best result from YouTube influencer marketing, you need to find the right influencers. To do so, you need to:
- research influencers that are within your niche
- Reach out to a few
- Draft terms of the contract
- State the type of content you need
As you decide the terms of the agreement and content type, keep in mind that these influencers are content creators first, before influencers. Therefore, you should give them the freedom to flex their creativity.
If you need help finding influencers for your Shopify brand, here is a list of the 10 best influencer marketing tools for Shopify. These tools will help you find the right YouTube influencer for your business.
So far, everything I have mentioned are direct ways to utilize Youtube for Shopify marketing. But, if you don’t want to go through the hassle of setting up a YouTube channel and following these rules, running YouTube ads is another viable option.
All you need to do is create a Google ad account for YouTube, create video ad content, and upload it to your Google ad account.
Wondering how to create a Google ad account? Here is how.
How to Create Google Ads Account for YouTube
- Visit the Google Ad website to set up an account
- Create a campaign
- Select an objective
- From the campaign type option choose Video
- Fill in other details and past your YouTube ad link
It is as simple as that!
Wrapping It Up
Done right, YouTube video marketing can give you a lead ahead of your competitors and help you acquire more customers. Thankfully, you don’t have to be a marketing guru to make the most of it. Following the tips we’ve shared here will definitely go a long way.
But for YouTube marketing to work the way you want, you need the right set of tools. And what better tool to use than Adoric?
With Adoric, you can create popups with your video content and display them on your website. By doing so, you will get as many people as possible to engage with your video content.
Ready to take Adoric for a spin? Add it to your Shopify website right away!
