14% Uplift in Sales Revenue; Everything 5 Pounds Case Study

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Learn how Everything 5 Pounds uplifted their sales revenue by 14%

Get access to the practices and see how they did it with no option to use discounts / coupons and visitors with relatively low attention.
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About

Everything 5 Pounds, A fresh and dynamic website that offers high street fashion for just one price. Yep! Everything on the website is priced at £5!

Objectives

– Increase sales on a fixed price website  (everything costs £5)

– No option to use discounts / coupons

– Moderate bounce rate visitors

– Low page visits count per user

Strategy

Goal: Increase revenue per user

Audience: New and return visitors

Devices: Desktop, tablet, mobile

Campaigns: 3 lightboxes –  Welcome message, category page slider, product page incentive