Shopify is one of the biggest e-commerce platforms in the world, but getting consistent sales on Shopify doesn’t come easy. If you own a Shopify store, you know how challenging it is to grow one. Conversion is often slow and takes a while to pick up.
A recent survey by Littledata shows that the average conversion rate for Shopify was 1.4%. While anything above 3.2% is classified as high conversion. Nevertheless, Shopify remains a good platform for entrepreneurs. And if you pull the right strings, you can boost sales on your Shopify store.
Let’s explore ways to boost sales on Shopify without spending a fortune.
7 Cost-effective Methods To Boost Sales on Shopify
1. Display Your Unique Selling Point (USP)
Your unique selling point describes what makes you different and better than your competitors. And it tells your customers why they should choose your brand over others. Do you offer quality products at a cheaper rate? Or do you offer faster shipping and order fulfilment?
Could it be that your products are unique and totally different from your competitors’?
Those are your USPs.
Your USP should address the pain point of your customers and the solution. Once you have discovered your unique selling point, write a powerful copy that best describes it and place it at strategic places on your website. You can also include it in your social media profile.
For example, Warby Parker, an online retail store, understands the struggle of picking the perfect glass frame online. So they allow customers to ship five frames to their homes for free and try them on before making a choice.
Displaying your USPs in such a way that potential customers can easily see them will help you get ahead in a fiercely competitive
With how competitive online trading is becoming, displaying your unique selling point is an excellent way to get sales on e-commerce platforms.
2. Optimize Your Product page
Don’t leave your product page unattended. A good product page can make a lot of difference in your conversion rate. When optimizing your Shopify product page, some aspects demand more attention than others. For example, your website’s product image, call to action (CTA) and product copy needs special attention.
Taking good photos of your products will go a long way in boosting your sales. Since your customers will be buying products they can’t see in person, quality product imagery is the perfect way to give them a feel of what they will be getting.
Moreover, you have to write clear copies that describe the product and include vital details people need to know about it. Also, be assertive with your call to action. Tell your Shopify visitors what you want them to do. And ensure your page is responsive and user-friendly.
3. Offer Free Shipping
Making sales online takes a while, especially for beginners. If you have been experiencing little or no sales on Shopify, one way to overcome this is to offer free shipping and a flexible return policy.
The truth is that the cost of shipping and other charges at checkout is a major cause of cart abandonment in e-commerce businesses.
A study by Baymand Institutes suggests that the average cart abandonment rate is 69.99%, with Shipping fees, taxes, and other charges being the highest causes at 48%. That goes to show the impact of shipping costs on your business growth.
Offering free shipping can help grow your Shopify store. Except that it is not an easy thing to do. Fortunately, we have some Shopify hacks that can help you offer free shipping to get more sales on your e-commerce store.
Here are some of them:
- Add the complete shipping cost to the product, then offer free shipping
- Reduce your profit margin to accommodate part of the shipping cost and add the rest to the product price
- Offer free shipping on a minimum order
The first two hacks can only be effective if you sell unique products with less competition. Otherwise, your customers will turn to your competitors who sell similar products at a cheaper rate.
4. Create Retargeting Campaigns
Did you know that about 97% of website users never return after exiting a website? Well, this is where retargeting comes into play.
Retargeting is a marketing strategy that helps you reach people who visited your website or interacted with your marketing channel but never bought anything. It can boost your engagement rate by 400% and conversion rate by 70% if done correctly.
There are different retargeting avenues:
- Email: send reminders to registered customers to complete their order process
- Social media: place your retargeting ad campaign on Facebook/Instagram.
- Other websites: promote your retargeting campaign on other websites where your customer may likely be
Automating your retargeting campaign makes it easier to manage. Shopify Flow is an excellent tool for automating retargeting ads.
5. Use Upsells and Cross-sells
Typically, every Shopify store owner aims to get consistent sales on Shopify. With upselling and cross-selling methods, you can increase sales and revenue. This strategy encourages customers to increase their budget and buy more products than they initially planned.
Upselling involves asking customers to buy a more expensive item instead of what they originally picked. On the other hand, cross-selling means urging customers to purchase products that complement their orders.
For instance, if a visitor lands on your product page searching for a $35 wristwatch, you can upsell a $60 one with better leather material. To cross-sell the customer, you could recommend a watch case.
6. Create A Landing Page that Converts
A high-converting landing page is a must-have if you are dead serious about boosting your sales. Now the question is, what is a landing page, and how does it impact your business?
In simple terms, a landing page is a page your visitors arrive at when they click on a link from anywhere on the internet. The primary purpose of this page is to convert leads to sales.
Adoric is the best Shopify sales app to help you optimize your landing page. Adoric provides all the tools and resources you need to optimize your landing page for better conversion.
Here are some tips that can help you create a landing page that converts:
- Use stunning images that convey the right message with less text
- Write a concise Call-to-Action
- Keep your copy short and straight to the point
- Optimize your landing page for mobile users
- Try out different versions of the landing while changing one factor at a time to see what works (A/B testing)
If you wish to learn more about how to create a landing page that converts, we have a detailed guide for you.
7. Leverage customer reviews
Have you ever visited an online store and decided to buy a product after reading a positive review? If your answer is yes, that tells you how powerful customer reviews can be.
Let me blow your mind. What if I told you that about 93% of online shoppers are influenced by reviews when making a buying decision? You heard right!
So, by all means, go ahead and includes reviews on your website. Ask your customers about their experience with your brand and product and share them on your product pages, social media platforms, homes page, and more.
There are no hard and fast rules on how to grow a Shopify store. Find the strategies that work for your business and stay consistent. You can also review these strategies from time to time as you progress.
Are getting traffic to your Shopify website but yet struggling to get sales? Adoric can help.
Adoric comes with lots of tools and features designed to help you optimize your website traffic and generate sales.
Add Adoric to your website right away to boost sales on your Shopify store.