Are you looking for ways to boost traffic to your Shopify website in 2023? Read on because this post is for you!
Owning a Shopify store gives this rollercoaster feeling because there will be days when you will make massive sales, while on other days, you will hit your lowest point. These low points can stretch for weeks or even months.
This can be a very frustrating experience. The solution?
Generate more traffic to your Shopify website.
More traffic to your website connotes more sales and revenue for your business.
As you already know, without traffic, your business will not strive, no matter how many products you sell online. Lucky for you, boosting traffic to your Shopify website isn’t rocket science. But it’s not a walk in the park either.
In this post, we will share some battle-tested strategies you can use to drive crazy traffic to your website without blowing up your money on ads.
But before that, there are questions you need to answer to know if you are building traffic correctly. Let’s have a look at some of them.
1. What Makes Your Products Better Than Your Competitors?
What’s your unique selling point? What makes your products different from your competitors’? Answering this question will make it easy to develop smarter strategies to drive traffic to your website.
2. Do You Really Have a Target Market, and How Large Is It?
If you are selling to a smaller niche or a smaller target audience, then you may experience lesser traffic to your Shopify Store. To drive more traffic to your store, you may want to create compelling copies that resonate with your target audience.
3. How Do You Relate With Your Customers?
How well do you interact with your customers, and what medium do you use? Answering this question can also help you know if you are doing the right thing to boost traffic to your Shopify website.
Moving forward, lets discuss the best strategies to drive traffic to your Shopify store fast.
Best Strategies to Increase Your Shopify Store Traffic
These strategies can be grouped into main components, which are:
- Social Media Engagement and Marketing
- Content Marketing
- Search Engine Optimization
- Influencer Marketing
How to Drive Traffic to Your Shopify Store Organically Through Social Media
Social Media is one of the best platforms to drive traffic to a website.
With an estimated 4.5 billion active users on social media, it is the best platform for both new and existing store owners to create awareness about their brands and products.
The good thing about driving traffic via social media is that you can start with your smartphone.
That said, here are hacks to make the most out of social media:
1. Learn the Art of Writing Eye-catching Product Captions
Post your product pictures regularly with captions that cannot be resisted. Keep your product content concise and direct.
Enrich them with related keywords that will help them rank higher, and also attach website links to all uploads.
2. Be Active on Your Social Media Platforms
The key to successfully boosting your Shopify website traffic via social media is being active on your chosen platform. You have to actively engage social media users by answering questions and responding to their messages.
Most times, social media users are impatient and may move ahead when there are delays to their inquiries and question.
3. Run Contests and Giveaways on Your Website
Online visitors tend to follow websites and social media pages that do giveaways and run contests.
This is why it’s important also to organize contests and giveaways on your social media handles.
Of course, you shouldn’t do giveaways for the sole sake of it; you need to have an overarching goal. This could be creating brand awareness for a product you newly launched.
Likewise, offer discount sales on your website and social media pages on special occasions and holidays or just run promotional campaigns on your pages to help increase traffic to your page.
4. Use Google Ads and Analytics
No matter the size of your store, Google Analytics should be your friend. It gives concise and detailed interpretations of your website inflow.
Needless to say, it is a crucial part of any business that wants sustainable growth.
With this tool, you can see the sources your visitors came from, how they got to your site, and their activity when on your site.
This will help you to focus on the areas that generated more traffic and run promotional campaigns and adverts to help drive more traffic to your store.
Going on, we will discuss another strategy for boosting traffic to your Shopify store Traffic: Content Marketing.
How to Drive Traffic to Your Shopify Store using Content Marketing
Content Marketing is as important as social media. Well-crafted content can boost your Shopify website tracffic by making your website more visible on Google.
On the other hand, poor content can be detrimental to your website and cause your customers to go away from your store.
For content to increase conversion rate, there should be a target goal for every written content and placed in a place your visitors can easily access.
Let’s now show you some battle-tested content marketing strategies you can use to grow your Shopify website traffic.
5. Publish Blog Posts
Regular blogging can help improve your website’s visibility on Google and attract more traffic to your website.
Google Keyword Planner is one good place to start. It lets you find relevant keywords for your blogs to make them rank well on search engines.
Blogs are important to every business that wants to increase store traffic which is why most companies have incorporated blogs into their website.
Here are tips to make blogging work just the way you want it to.
- Blog Consistency – Your blog should be structured so that readers can easily identify it from your brand by merely reading the content, and the blog needs to be uploaded at least once a week.
- Search Engine Optimization – Optimize your blog for Search Engines, research top trending keywords, and infuse them into your blog to rank higher in the SERP.
- Relatability – Write contents that your customers can relate to. Write about topics that are helpful to them so that when the phrases are searched, your blog and website will come up on the search page.
6. Product Podcast
Most store visitors and users are gradually pivoting towards listening instead of reading.
To this end, podcasts are becoming a big niche that most brands and businesses are yet to utilize.
According to the 2022 Podcast statistics, there are roughly 385 million active podcast listeners as of November 2022, and that number is estimated to increase to 505 million listeners by 2024.
That means podcasting can connect you to a large audience.
One advantage of podcasts is that people can listen to them at any time and place, and it does not require you to read from a screen or paper. Once you have gained your listener’s loyalty, leaving your site and brand alone is difficult.
On the other hand, one disadvantage of podcasting is that listeners would find it difficult to remember the keywords or the exact phrase to check your website or store.
7. Email Marketing
Email marketing is good for your Shopify store if used rightly.
Though used mostly for retargeting, you can use them on new customers.
You can let them sign up for your email newsletter and send them mouth-watery offers they cannot resist.
How to Drive Traffic to Your Shopify Store through Search Engine Optimization
Optimizing your Shopify website for search (SEO) can help boost traffic way beyond your imaginations.
Search Engine Optimization is a technique that requires patience to achieve, but the benefits are immense.
What to know more about Search Engine Optimization? You can check out this post: Shopify SEO
You may ask, what aspects of my website do I need to optimize for search? Well, here are a few:
- Your pages – Research the most searched keywords around the products and services. Ensure that the keywords are strategically placed on all pages of your website. This includes your about, product, contact, etc. pages.
- Blog content – You also need to optimize your blog post content by ensuring your targeted keywords are infused into them. Your goal is to appear top on search result pages.
- Social Media captions and description – This is the shortest way to convince social media users to visit your website. A compelling caption or an eye-catchy description may motivate the user to visit your store.
Search Engine Optimization should be an important strategy for businesses looking to succeed and increase traffic to the site.
Adding internal and external links to your blog content also helps with optimization.
Ensure your site snippets and meta descriptions are fully optimized with rich keywords that will rank your site higher.
9. Link Building
Link building is an important component of SEO that you can’t overlook.
Building quality backlinks to your website will let Google know your website has some good stuff and so will rank your pages high.
How to Drive Traffic to Your Shopify Store Through Influencer Marketing
Influencer marketing involves reaching out to a popular person with a large following and getting them to talk to their followers about your products.
It can also involve hiring someone to be the face of your brand. This individual will always represent your brand, convincing everyone they come across to patronize your brand.
Larger companies use celebrities as brand ambassadors because of the large audience as a means to reach out to a wider range of people in a short period.
Before recruiting a brand ambassador, it’s important to check if his/her audience aligns with yours and that you share a common vision.
Converting Your Traffic Into Sales with Adoric
It’s never enough to drive massive traffic to your website; you need to find a way to convert that traffic into sales.
This is where Adoric comes in handy.
Adoric is a Conversion Rate Optimization (CRO) tool for e-commerce that lets you convert your website traffic into sales and email subscriptions, thanks to the numerous tools and features it comes with.
For example, it lets you create and deploy eye-catching popups to your website to capture your visitors’ emails and then sell to them later via email marketing.
Besides regular popups, Adoric also lets you add exit-intent popups to your website to capture abandoning visitors attempting to leave your website without buying anything.
On top of that, Adoric makes it easy to gamify your visitors’ browsing experience by deploying fun games like Spin-to-win and Falling gifts to your website to build engagement.
Best of all, you can start using Adoric for free.
Boosting traffic to your Shopify website in 2023 just got a whole lot easier. All you have to do is follow some of the tips shared in this post.
Are you getting a lot of traffic already to your website but no meaningful sales to show for it? Adoric can help.
Adoric comes with several tools and features designed to help you convert your website visit into sales.
Add Adoric to your Shopify website right away to see it in action.