Easter, at last. For most people, Easter is a few days of rest, dinner with the family, church hymns, or catching up on Netflix series. For anyone who sells in Ecommerce, it’s a time to get creative with your inventory so you can win Easter.
To win Easter is to boost your store sales with the best marketing strategies. It’s to test new promo campaigns to see what resonates with buyers. It’s to clear out your inventory with 40% discounts on specific items.
It’s to explore strategies that can help you drive conversions, rank in search results, and leave indelible memories on your buyers’ minds for the rest of the year.
In this article, we’d explore some ways to win Easter. These ideas – promos, discounts, collaborations, giveaways, etc – are not novel, but this article would help you change how you execute some of these age-long ideas.
Let’s get into it.
Crafting Irresistible Easter Promotions
Over the last five years, Easter sales have averaged up to $20B annually. And that’s only in the United States. You can divert some of this sales towards your stores with holiday-themed promo offers such as:
1. Easter-themed Discounts and Bundles
A discount, when done well, can increase conversions, attract new customers to your business, and allow you to clear your inventory. But discounts – and bundles – sometimes eat into your profit margin, so you have to be strategic about how you package your Easter-themed discounts and offers.
The easiest way to do this is to offer a X and Y discount. This kind of discount mandates customers to buy item X from your store so they can get item Y. The two items can be complementary Easter products with substantially different prices – for example a charcuterie board and an Easter wreath.
Looking to create themed product bundles instead? Compile a list of the best Easter products to sell and then merge these items into bundles. For example, you can add an Easter-themed calendar and Easter greeting cards to a “Easter Stationery Kit” to attract shoppers looking for seasonal items.
2. Limited-Time Easter Flash Sales
If you’re putting up time-bound discounts, you need weeks or months of preparation for this. You may also need to notify your regulars long before the flash sales go live to induce anticipation.
With flash sales, you can 3x, 5x, or 10x your sales volume for any month within one weekend. Why? The sense of urgency associated with flash sales triggers FOMO in customers. You’re encouraging customers to make quick purchasing decisions or miss out on a juicy offer.
Before and during the flash sales period, promote the campaign through your website and email campaigns or newsletters. Got active social media channels? Put them up and invite your followers to engage and countdown to the flash sales season.
On Adoric you can create specific popup campaigns promoting time-bound offers. These campaigns will also indicate how long before an offer expires, so customers can benefit from it before it closes.
3. Egg-citing Easter Giveaways
Giveaways are a fantastic conversion tool. However, only a handful of ecommerce sellers understand the mechanics of maximizing giveaways.Â
When you give out an item for free, people remember. Your business’s name or website or brand stays at the top of their minds, and when they’re ready to make a purchase related to what you sell, they think of you. But that doesn’t convert immediately.
So what does?Â
Engage your audience with activities that can increase your visibility and traffic across your owned and paid channels. Offer prizes such as Easter gift baskets, exclusive discounts, or even a grand Easter-themed prize package.
If you’ve built a followership on social media, run short-timed contests that can wrap up within some hours or a few days at the most. Reward winners with discounts (such as 80% off rather than 20%) and packages. Write about this in your emails and invite readers to join in the fun as well.
From the onset, determine how many winners you’d select or offers you’d create, so you can call time on the giveaway once all the prizes have gone out. This will expand your reach and build customer loyalty.
Leveraging Creative Marketing Strategies
We reviewed the best marketing practices to adopt for Easter. These include:
4. Easter Egg Hunt Campaign
Let’s admit it: Easter eggs aren’t going away anytime soon. We can’t wear out this traditional totem. So if you want to win Easter, think of creative ways to incorporate Easter eggs into your website’s flow.Â
Organize a virtual or in-store Easter egg hunt for your customers. Hide virtual eggs on your website or create QR code-based scavenger hunts. Offer discounts or prizes to customers who find all the hidden eggs.
Gamification is the easiest way to get to 100x your store traffic. All businesses use it – from daily streaks to leaderboards to spinning the wheels for juicy offers.
On Adoric, you can convert all gamification features into Easter-specific campaigns to increase engagement on your store.
5. Easter-themed Social Media Contests
As identified earlier, giveaways are effective when you leverage your social media channels. For example, you can encourage user-generated content by asking your users to “share Easter experiences and what they took away from it.”
People love telling stories, and people love telling stories about themselves. Come up with specific stories that will get your followers excited to want to talk. Prompt ideas could include: “Why I Think Easter Deserves the Hype” backed by a personal experience. Select the best three narrations and reward them with Easter packages. You can drive other participants to your store by promising a special prize if they purchase up to $X of goods within a particular period.
6. Collaborate with Influencers for Easter Promotions
If you offer strictly B2B services, working with influencers might not be your most effective strategy to win Easter. But if you sell directly to consumers, identify niche-recognized influencers that can put in a word about your business before Easter.
Collaborate with them on Easter-themed content or promotions. Create special coupons that lead to percentage discounts when their audience engages your products.
Leverage their reach and audience engagement to increase brand awareness and drive conversions during the holiday season.
Optimizing Your Easter Email Marketing
7. Easter-themed Email Campaigns
When sending out email campaigns towards Easter – and you should have a lot of things to share with your email list – add Easter themes to open your readers to the fullness of the season. Use festive graphics, play around with fonts and illustrations, and make them catchy.
For subject lines? Package puns and jokes as Easter eggs. Your readers will love the thrill of discovering or figuring out the inside scoop as they read.
Beyond wits, you can also win Easter when you incorporate offers from your website into your email campaigns. Notify them of exclusive deals, giveaways, and other marketing stuff you’re doing for Easter.
8. Countdown to Easter Sale
The freedom of communication and interaction is arguably the biggest benefit of building an email list. Your social media channels can shut down, but an email list is always within reach.
Loop all your marketing efforts through your email list. Create a countdown email series leading up to Easter. The closer you are to the season, the more your emails (you can take a few days break when the holiday season is over).
Highlighting different Easter promotions, sneak peeks of upcoming deals, and exclusive offers for subscribers.
9. Personalized Easter Offers
Segment your email list and send personalized Easter offers based on customer preferences and purchase history. Most email marketing tools include features for tracking a specific contact’s engagement history.
On ActiveCampaign, you can see how often someone opens your mails or takes an action (clicks a button, shares a newsletter, etc). Tailor your promotions to meet their specific interests as identified by their pattern of engagement.
With this, you’re not firing blanks, but sending offers that will increase the likelihood of conversion. This may cost you – or your team – a few extra hours of work, but the conversions would be well worth it.
Before You Go…
Easter is a prime opportunity for you to grow your sales margin. If you give any of these tips a try, you can make the most of the festive season and win Easter with impressive results.
And if not, you can always revisit these tips to spark your marketing ideas all-year long. Start by setting up exclusive offers with our intuitive campaign and recommendation tool. Let’s show you how you can do that.
