Are you looking for a reliable cart abandonment solution for your WooCommerce or Shopify web store? That’s what this post is all about.
But first, why do you need Cart abandonment software for your online store?
Imagine a buyer browsing through your website, looking for the perfect products to buy. They add several items to their cart but then fail to complete the checkout, closing out your website.
They don’t return to your website… and even if they do, they certainly don’t remember what they left behind in their carts.
This is simply cart abandonment at play. It’s frustrating and nightmarish, especially if you are an online store owner.
But this scene plays out constantly in the eCommerce space, occurring at a staggering average rate of 69.7% across industries worldwide. That roughly translates to 7 shoppers out of 10 walking out of your web store without making a purchase. The statistic of mobile app users is even higher- reaching an alarming rate of 85.6%.
Sadly, it is not possible to utterly eliminate this problem, as there will always be people who will abandon their carts before completing their purchase.
The good news is that you can reduce cart abandonment to the barest minimum.
One of the surest way to go about that is deploying a cart abandonment solution to your website.
In this article, we’ll talk about cart recovery software for WooCommerce and Shopify.
But first, let’s look at the top reasons shopping cart abandonment happens.
Top Five Reasons for Shopping Cart Abandonment (and Solutions that Work!)
If you understand why your customers abandon their carts, you’ll find it easy to know how to fix the problem. There are several reasons why cart abandonment occur. Here are the top five reasons:
1. Hidden Charges
Hidden charges are annoying! Who likes to be charged for what they never intended to pay for? So, if your customers are leaving your website without making a purchase, there’s a good chance you are making them pay for something they aren’t aware of.
These hidden charges can be shipping costs, taxes, and extra fees. Most times, buyers are not aware of these charges until they reach the checkout page.
Take, for example, getting an item for $200 and discovering that you would have to pay $350 in total, shipping cost now included. It can certainly make you abandon your cart.
Another instance is when your customer doesn’t know the conditions they have to meet to earn free shipping. Imagine that you announce free shipping only for your customers to get to the checkout page to find that they have to pay for shipping?
Who wouldn’t get pissed?
What then is the solution?
If you offer free shipping, let your customers know the conditions they need to meet to ensure such privileges. Don’t wait until they get to their checkout page till they find out.
This transparency builds a trust level which is one quality customers look for in online businesses.
Amazon is one company that has adopted this method, and it works well for them. They give detailed information about the product, the cost and provide any other extra information that could affect the total cost.
Take for example this:
If a particular payment has to be made for a specific country before the product can be shipped, make sure to tell your customers.
You can also include the price of shipping with the product’s original price. Or offer buyers the opportunity of free shipping after they order a certain quantity.
2. Complicated and Exhausting Checkout Process
An exhausting and complicated checkout process can confuse your customers. According to statistics, a lengthy checkout process is why over 87% of customers dump their carts without making a purchase.
As much as possible, limit the personal information you ask from your customers while trying to make a purchase.
Why? For every form you make your customers fill, you create an obstacle between them and their purchase.
What to do?
Remove all unnecessary pages between the product and the checkout page.
Only ask for the essential information at the right time. The fewer things you ask, the higher your customers’ chances of completing their checkout.
Another great idea is showing your customers the number of steps left for them before they can check out successfully, e.g., Step 1 of 5 or Step 3 of 4.
3. No Guest Checkout
Imagine that you browsed a store and selected the items you want to buy. You then proceed to the checkout page but are immediately intercepted by a ‘Create An Account First’ form.
You’d probably do a turnaround and exit the website, wouldn’t you?
So, why stress a potential customer with the trouble of creating an account? An offline grocery store does not require you to be a member before you buy your sack of potatoes and onions, do they? Of course not!
Sure, it’s great to get your visitors’ contact details saved to send them updates in the future. However, it’s not smart to bother your customers about creating an account with you first: unless you run an elite members-only store. If you must, let it come after the checkout process.
The solution?
Ensure that you enable guest checkout on your website. This way, visitors can complete their purchase on your website without having an account. It’s that simple.
4. Insecure Website
If prospective customers sense that your website isn’t secured enough, they will leave without hesitation.
How do users spot an insecured website?
A terrible design layout, missing contact information, HTTP instead of HTTPS, etc. are all dead giveaways. So, if your website is still running on HTTP, it’s about time you switched to HTTPS.
Why?
HTTPS shows that sensitive information such as credit cards and passwords are secure on your website.
An insecure website doesn’t just scare away potential buyers, but it also creates a bad image for your business.
That said, if you own an eCommerce store, you must earn your new visitors’ trust by securing their data.
How should you about this?
Let your customers know they are interacting with a human and not a bot set up to steal their monies. Set up your complete contact information, address, and social media info.
Fix all forms of flaws in your website’s designs, copy, and layout. Provide other customers’ testimonials and reviews to establish authority and endorsements. Finally, see to it that your website runs on HTTPS and not HTTP.
5. Not Ready to Buy
By now, you must know that not all visitors that come to your website will end up purchasing your products.
Most will want to research your products before actually buying them. That’s why they add the items to the cart for reference purposes and leave the site. It is not unusual to have such individuals visiting the site severally before making a purchase.
What to do about this?
Set up an email reminder to remind your visitors about the items waiting in their carts.
Okay, that’s about it. Want to know more reasons why people abandon their carts. We have an article here that delves in deeper.
Shopping Cart Abandonment Software
As much as you would like to chase down those abandoning visitors yourself, it’s going to be near impossible to do so without some help. Hence, the need for shopping cart abandonment software.
Cart abandonment software reduces the number of abandoned carts and ultimately improves your sales. They help remind your abandoning visitors to complete their orders through pop-ups, emails, etc.
WooCommerce and Shopify have cart abandonment software integrated by default. Still, they are not fully automated to make the kind of difference you’ll need.
Because it is tough to find compatible tools for eCommerce platforms like WooCommerce and Shopify, we have made a list of cart abandonment plugins and apps for these platforms.
Top Cart Abandonment Solutions for Woocommerce
The following are the top 10 WooCommerce abandoned cart recovery plugins that you should use:
1. Adoric
Adoric is a cart abandonment solution for both WooCommerce and Shopify that helps you win back a customer just before they are gone – forever.
It does this by creating attractive popups that give you higher chances of converting your visitors into returning customers. Our Exit-intent popups, in particular, allow you to remind your visitors to complete their purchase just before they exit your website.
It’s easy to create these popups. All you need to do is select from our collection of templates and customize them according to your brand style. If you want, you can also create your popups from scratch using our drag-and-drop editor.
To ensure that you display your popups to the right audience at the right time, Adoric offers you trigger options to time your popups.
What’s more, Adoric also has an A/B testing feature to let you test out your popups to see which works best.
2. Retainful
Retainful is one of the cart recovery plugins for WooCommerce that works pretty well.
With Retainful, you can automatically send emails with discount and coupon codes in them to customers who abandoned their carts. The goal? To entice them to come back and complete their purchase.
Here is how Retainful works:
- 30 minutes after the customer abandons the shopping cart, it sends an initial cart recovery email.
- The second email is sent 6 hours later.
- The third reminder is sent 24 hours after. This time, a coupon code is included.
- The fourth is sent 72 hours after.
If your customer completes their purchase at any point, Retainful automatically stops sending the email reminders.
3. WooCommerce Cart Abandonment Recovery
One of the perfect solutions for your WooCommerce store to recover abandoned carts is the WooCommerce cart abandonment recovery plugin. It saves your visitors’ email addresses and afterward sends follow-up emails when they do not complete their purchases.
The other features that come with this plugin include unique checkout links, ready-to-use templates for emails and analytic reports.
The best part? It’s 100% free.
4. Abandoned Cart Report for WooCommerce
Abandoned cart report for WooCommerce simply reports a customer’s cart’s status. If 15 minutes pass and no checkout occurs, it records the cart’s status as “abandoned”. Only when the order is complete will the status change to “recovered”.
This cart plugin’s simplicity makes it valuable in understanding your customers’ activities.
5. WooCommerce Recover Abandoned Cart
WooCommerce Recover Abandoned Cart helps you track registered and guest users’ purchase actions and then send out email notifications when they abandon their carts.
With this plugin, you can send multiple emails containing different contents, thus bringing in more sales.
6. CartBounty
Tired of losing sales to abandoned carts in your WooCommerce store? CartBounty can help. With this plugin, you can monitor your carts- both for guests and registered visitors in real-time.
It lets you enable exit-intent pop-ups to remind your visitors of their abandoned carts. You can also store your customers’ data and save their abandoned carts for easy retrieval when they are back at your store.
7. HubSpot for WooCommerce
HubSpot for WooCommerce is a complete eCommerce solution that, among other things, allows you to track who abandoned your cart and what product(s) they abandoned.
Interestingly, it also lets you send out automated emails to customers who left off without completing their checkout.
8. Yith WooCommerce Recover Abandoned Cart
Yith WooCommerce Recover Abandoned Cart has a unique feature that allows you to define how long a product left in the cart will stay before being considered abandoned. Plus, it can automatically send out cart recovery emails after a particular set time interval.
Also, it allows you to personalize your email subject lines and create coupons. You’ll also get email notifications for every recovered cart.
9. Cart Lift
This abandoned cart recovery for WooCommerce promises to help you recover about 20% of abandoned carts without breaking a sweat.
With Cart Lift, you can:
- Set up strategic intervals to produce better results per prospect.
- Get in-depth reports on analysis and recovered sales profit.
- Run multiple email campaigns at once.
Top 10 Cart Abandonment Solutions for Shopify
Shopify, just like WooCommerce, is an eCommerce solution with over 3.6 million online stores running on it.
Like every other eCommerce site, Shopify stores also experience cart abandonment. If you’re looking to recover your abandoned carts, this section contains a list of the best cart recovery apps.
1. Recart
Recart is currently top ranking as one of the best Shopify cart recovery apps having a user rating of 4.8 of 5 and over a thousand reviews.
It is a marketing and push notification app that allows you to send automated messages to visitors that leave your website without completing their purchase. Even if the customer hasn’t started the checkout process, it can gather enough data to help you retarget them.
A major perk of using Recart is its easy integration with Facebook Messenger. The app offers a large selection of automated Messenger campaigns to help you get your abandoning visitors back to your store. It is also user-friendly and has other helpful customer conversions and sales tools.
Other features of this app include:
- Abandoned cart reminders with direct links to your Shopify store checkout page.
- Order-related messages. For example, order receipts, shipping notifications, sales notifications, and announcements.
- Instant campaigns
- Popups and chatbots on Facebook Messenger to allow for seamless engagement in your conversations.
2. Omnisend
The Omnisend application allows you to automate abandoned emails to recover sales quickly.
It retrieves your cookies from your visitors’ browsers and uses them to segment them. This way, you can target your visitors based on their interests and purchases.
This app also has the following features to offer:
- SMS notifications.
- Customizable cart email messages.
- Product import to emails. This prevents unnecessary time wastage on email creation.
3. Klaviyo
Klaviyo, though not wholly a cart abandonment solution per se, makes it possible for you to automatically send out cart recovery emails to customers who failed to complete their checkout. This way, you can reduce cart abandonment.
Additionally, it allows you to collect customer information to send them relevant and personalized cart abandonment. With Klaviyo, you can also segment your customers with high specificity.
4. Campaign Monitor
Campaign Monitor uses data gotten through your Shopify store to recover abandoned carts. It offers ready-made templates which are easy to use.
A remarkable feature that Campaign Monitor boasts of is integrating customer reviews into emails. This helps you create trust and build a good reputation.
5. WhatsApp Chat + Cart Recovery
Do you want to send automated messages with discount codes and a link back to your checkout page to customers that abandoned their cart via Whatsapp chats? WhatsApp Chat + Cart Recovery is the app to use.
It also comes with automated WhatsApp messages that you can set for order management confirmations and tracking.
It allows you to chat with many customers at a time, has attractive widgets, and provides visibility settings that will enable you to be directly accessible only when you want to be. Also, this app comes with a share button which makes it possible for customers to share your products with their WhatsApp contacts.
6. Abandoned Cart Recovery
The Abandoned Cart Recovery app has everything you need in a cart abandonment software; from high-converting cart emails to Messenger reminders. This app software also allows you to create exit-intent popups that remind your shoppers of their cart when they are about to leave your web store.
You also get to customize your popup message the way you please, choose when the popup appears, and add a discount to persuade them a little more.
An exclusive feature of this cart abandonment software is the Persistent Cart feature. This feature allows you to keep your customers logged across their different devices to make it easier for them to complete their orders.
Are your customers shopping across different devices? Not a problem. Whether it’s a smartphone, tablet, or desktop device, you can remind shoppers to complete their orders with just one click while they are logged in.
7. Recapture
Recapture claims to be the best Shopify cart abandonment software, and for a good reason. They provide email reminders (as many as you want and when you want them), email list building: all of these within an easy, simple workflow and setup.
It also provides specific offers and discounts based on the customers you want to target. Through their Live Cart Feed feature, you can keep up with your customers’ activities.
It also has an analytics feature to help you monitor your campaign’s performance. Lastly, its customer support is responsive and quite helpful if you run into any issues using the app.
8. PushOwl Web Push Notifications
With PushOwl Web Push Notifications, cart recovery on your Shopify store becomes as easy as ABC. Interestingly, you don’t need personal information such as emails or phone numbers from your abandoning visitors for it to work.
You can reach cart abandoners through push notifications: Firefox, Edge, Chrome, etc. all support push notifications. With PushOwl, you can customize every push notification to suit your style- right from the title to the call-to-action button.
One advantage of using this application is that it gives you helpful information to track your performance. With this, you can monitor the campaigns that recover more sales and tweak those you need to tweak for better conversion.
9. Abandonment Protector
If you fancy minimalist but efficient software, the Abandonment Protector application is for you. This app has few but intelligent marketing and lead generation tools built into it.
These tools also double as cart abandonment tools. Another exclusive feature of the Abandonment Protector is its array of cart recovery email templates you get to choose from for further customization.
10. Smart Cart Recovery
The Smart Cart Recovery app allows you to send messages to your customers via Facebook.
However, the compelling features that Smart Cart Recovery offers are its simplicity and ease of moving back and forth between channels (emails and Facebook) to push your campaign.
Wrapping it Up
That was a long list, wasn’t it? Whether your store runs on WooCommerce or Shopify, it’s now up to you to choose which of these plugins will be most suitable for your business.
Better still, simply sign up on Adoric for free to get the best cart recovery solutions available. What’s more, you can integrate it with both Shopify and WooCommerce.
