Shopify Dropshipping: Tips and Strategies for Success

Are you looking to get into Shopify dropshipping but have yet to figure out how to go about it? This post is for you.

As an entrepreneur looking to venture into the business of selling online but having little or no capital, dropshipping might be your best option.

Dropshipping is relatively easy. You list some items on your preferred social media platform, and then wait for an interested customer to place an order. Once the buyer makes the payment, you place the order on a supplier’s website and send it to your customer.

Straightforward, yes? Yes, but it needs the right effort to make it work. Thankfully, with Shopify, dropshipping becomes seamless. Let’s look at how to dropship on Shopify.

What is Shopify Dropshipping?

Shopify Dropshipping Tips

Shopify dropshipping is a method of selling products without having to keep an inventory. How does this work?

When you create a dropshipping account with Shopify, you get access to tons of vendors that sell almost anything you can imagine. The good part is that these vendors take care of packaging and shipping the products to specific locations without any upfront payment.

You will find lots of dropshipping apps on the Shopify app store. These apps make it easy to connect with vendors and suppliers you can source products from.

The best part is that setting up a store on Shopify is easy. On top of that, Shopify comes with many tools such as templates, images, free domain names, and so on. All these benefits are for just a token of $29/month. What more could you ask for?

Some Useful Shopify Dropshipping Apps

There are several dropshipping apps at your disposal. Some of them are niche-specific, whereas others are not.

Here are some of the apps that you should look out for.

  • Modalyst: This Shopify dropshipping app makes it easy to source products from popular brands such as Calvin Klein, Dolce & Gabanna, Puma, Diesel, etc. for a competitive price. A large proportion of the suppliers on Modalyst are in Europe and US.
  • Printful: The printful dropshipping app is a go-to app for entrepreneurs who wish to design their products. It is a print-on-demand app. All you need to do is create your designs for your products, and then send them over to your vendor to fulfill.
  • Beardsy: Beardsy is a Shopify dropshipping app that focuses on hair care and beard products. So if your business is all about beard and hair care, you’ve got yourself the right apps.
  • Spocket: Spocket connects entrepreneurs to vendors from different continents including Africa. This means you have more options to choose from. With Spocket, you get the opportunity to buy items at discounted rates and sell them with higher profits.
  • Syncee: Syncee is a global B2B dropshipping platform designed to help retailers find the best products to sell in their online store from reliable US/CA/EU/UK/AU suppliers and more.

12 Tips and Strategy for Successful Shopify Dropshipping

Now that you have an idea of what Shopify dropshipping is about and some useful apps, it is time to find out how to get a better result. Before you scroll further, remember that the real success comes when you start the process and stay on it.

1. Choose a Profitable Niche

Choosing a profitable niche is one of the most vital parts of dropshipping. You need to be known for something and not everything. Emphasis on profitability. Every business owner aims to make a profit.

Shopify Dropshipping


So while you’re trying to decide what niches to go for, you should consider how profitable it is.

You may be wondering how to tell if your niche is profitable.

It is simple. Ask yourself the following questions. The answer will help you make a clear-cut decision.

  • Retail price of the product
  • The wholesale price of the product
  • Vendors price
  • Estimated profit
  • Is the product in high demand
  • Who is my target audience?
  • Their average income
  • Where does my target audience live?
  • Cost of delivery

It is better to choose your niche based on things that interest you. For instance, if you are all about skincare, hair care, fitness, food, or fashion. Find out the profitable niches within any of these sectors and choose one.

2. Have a Long-Term Goal

Setting up a successful dropshipping business does not come easy. You need to have a clear vision and be willing to put in your all. It may require you to sacrifice your time, energy, and money to break even.

No successful business became what it is overnight. Give your business a reasonable amount of time before expecting real income. It can take a year or more to grow substantially. Just give it time but do not give in to doubt and challenges that may arise.

3. Add Valuable Products to Your Store

The quality of the product you sell will determine how far your business will go.

These products should be in high demand by your target audience, made of high standard materials, and affordable. Quality is of the essence and must not be compromised.

If you are not sure about the preferences of your target audience, there are different online tools to help you figure it out. Google Trends, Keyword Research tools, and even social media can help.

4. Use High-Quality Videos and Images

Images and videos can influence your customers’ decisions either in your favor or otherwise. You need to convince your store visitors to make that purchase at first glance. Or at least consider it.

The quality and the message it portrays can set you up for a win.

Shopify Dropshipping

The image above depicts a high-quality shot. The text on the mug can sway a potential customer to whip out their card and swipe it right away.

You can design your image. But if you can’t, Shopify experts have got you covered. Great pictures play a vital role in the success of your online business.

When images can’t convey all that needs to be said, videos can do the trick. Create and share videos where you talk about the product, how to use it, and its benefits. Studies have shown that video content is an irreplaceable marketing strategy.

Tips for Dropshipping

A great deal of people has admitted to buying products after watching videos about the products.

Businesses that incorporate video content as a part of their marketing have recorded higher sales than others. Thus, it is safe to say that thousands of online businesses have adopted this tool.

5. Add Several Payment Options

Diversity is the beauty of business. Having multiple payment options places you ahead of your competitors. Your customers or potential buyers can pay for your products with any suitable method.

Different countries and regions have varying methods of payment. The last thing you want to hear from a customer is that they can’t pay for your product due to limited payment options.

The more payment option you have, the higher your chances of getting buyers from anywhere in the world. It can influence the success of your Shopify dropshipping business by a high margin.

6. Use the Scarcity and Urgency Strategy

These are strategies that can help you to record more sales. Within a limited period. How do they work?

For scarcity, while promoting your product, you inform your audience that the products are in limited quantity. So if they like the items, they need to pay for them as fast as possible before they are sold out.

It goes something like this: Beautiful velvet dress available at $45, only 5 pieces left.

While urgency means your customers can buy an item at a certain price within a time frame. For instance, “Buy this Men Chelsea Boot for $126 instead of $180. Offer ends in 48 hours.” That is a 30% discount for 2 days.

These two marketing strategies have proven themselves time and again. Even people who had no intentions to buy anything find themselves dipping their hands into their pockets.

7. Offer discounts to buyers

We just talked about the scarcity and urgency marketing strategy and how they boost sales. People love to get more value for their money. As a dropshipper, you should devise ways to poach your customers from other vendors.

Shopify discount

Giving them discounts can do the trick. Connect with Shopify vendors that sell products at a lower rate. This way you could give your customers discounts while making some profit.

8. Offer free delivery

People who are on a tight budget would rather shop at the store nearby than pay extra for delivery. Even folks with loads of money to spare won’t mind free shipping either. By offering free delivery, your dropshipping business can stand a chance to get more customers.

Although this tip can be a little tricky, your aim as a dropshipper is to make a profit while satisfying your customers. The best way to achieve this is to divide the shipping cost between yourself and the buyer.

You increase the product price to a reasonable amount and then use the markup to settle shipping. You don’t have to do this forever. Just long enough to grow your Shopify dropshipping business.

Dealing with vendors that sell quality items at a lower rate makes it even better.

9. Promote Your Store

You need to make sales to make a profit. Therefore people need to know about your store before they can buy from you. How do you inform the public about the existence of your Shopify online store? By marketing it aggressively!.

When you launch a new website, it would take a while to pop up on search engines, Google being the largest. You need to market your website in every possible way to get it running.

Below are different ways to go about marketing your Shopify online store.

  • Share Blog and video content. Create and share blog posts about your dropshipping business and store. Shopify has a built-in blog feature at your disposal.
  • Social media marketing. Take advantage of your social media platforms to promote your dropshipping business. Social media marketing is one strategy you can’t afford to sideline. Advertise your business on your Instagram, Whatsapp, telegram (telegram is one of the fastest growing apps, so you can advertise your business to your telegram members), or TikTok account. Don’t worry about the number of followers you have at the start. More followers and customers will come around as you keep promoting your business.
  • Email marketing. Email marketing is not the most common way to market a dropshipping business. But it also yields results. Compile an email list of potential customers and write to them often.
  • Facebook and Google ads. We saved the best for the last. Facebook and Google are the biggest platforms for all kinds of marketing. They have a handful of useful tools that makes marketing easy. However, they would cost you something.

10. Add Reviews

Reviews give relevance to every online business. I would argue that a high percentage of online buyers take reviews seriously. More often than not, I patronize online stores with more positive reviews.

Shopify dropshipping reviews

source: Slack

New visitors would like to know that you have existing customers and you are reliable. Add positive reviews to your Shopify dropshipping store and watch your business grow.

11. Find the Right Shopify Dropshipping Supplier

One vital key to succeeding with Shopify dropshipping is by finding the right supplier to work with. When you work with the right supplier, you are guaranteed of shipping quality products to your customers all the time.

Doing this will go a long way in boosting customers’ trust in your brand. Lucky for you, we have a comprehensive guide that can help you find the right supplier for your business.

12. Take Inspiration from Other Shopify Dropshipping Stores

When starting out with dropshipping, it makes sense to look up other dropshipping stores to see what they are doing. By sneaking up on other Shopify dropshipping stores, you’d glean insights into their marketing strategy, product offering, pricing strategy, and many more.

Shopify Aliexpress: What You Ought To Know

Can you import products from Aliexpress right into your Shopify store? The long and short answer is yes, you can.

In fact, there are several apps that enable you to do so with just a few taps of the button. They include AliOrders, AliDropship and even Dsers.

Bonus Tips: Use the Right App

Using the right app can make your dropshipping experience a lot smoother and more rewarding. And what other app to use than 17TRACK Order, PayPal Tracking?

17 Track

Here are some reasons why you should use 17Track Order.

  • Global Tracking: Track your domestic and international packages all in one place.
  • Customized Tracking Page: Offer a personalized experience for your customers by allowing them to look up their orders on your branded tracking page.
  • Triggered Email Notifications: Keep your customers informed with real-time updates on their order status and notify them as soon as their package is shipped, delivered, or delayed.
  • Buyer Protection: Provide peace of mind to your customers by allowing them to protect their orders against loss, damage, or delay.
  • Management Dashboard: Monitor the status of your shipments and track upsell conversion data with ease, all from a centralized dashboard.

The best part is that this app has a free plan. Why not add it to your Shopify website to take it for a spin?

What About Dsers Dropshipping App for Shopify?

Dsers is another great app that makes Shopify dropshipping a worthwhile experience. With the Dsers dropshipping app, you can import products from popular marketplaces, like Aliexpress, into your store with a few clicks of the button.

The app also makes it easy to find best-selling suppliers and manage bulk orders.

As for pricing, you can start using this app for free and then upgrade to the paid version as your business starts to grow.


Dropshipping is an excellent business idea with a lot of opportunities. To succeed at it, you need the right strategy and the right set of tools. And one such tool is Adoric.

Adoric makes it easy to convert your website visitors into paying customers and subscribers. The more customers you get, the more sales you’d make.

Why not sign up for an Adoric account right away?

Install Adoric Shopify App