10 Effective Lead Generation Strategies for Real Estate

Last updated on July 24, 2023 7 mins read

Lead generation is the lifeblood of every business, real estate inclusive. That is why having a pipeline full of them is essential for your business to stay afloat.

Are you into real estate, and looking to learn how to generate leads for your business? Then this post is for you.

In this post, I will be showing you effective, time-tested strategies for finding potential customers ready to buy/rent your property.

Here is an overview of these strategies:

Let’s dive in!

#1 Convert Your Website Traffic into Leads with Adoric

If you have a website that gets a decent amount of traffic, you’ve got a goldmine.

But you need a way of converting that traffic into leads.

This is where Adoric comes in.

Lead generation real estate

With Adoric, you can optimize your website traffic by converting your visitors into leads and eventually paying customers. And without breaking a sweat.

This is because Adoric comes with a bouquet of solutions specially designed to help you win more leads.

25 Hacks to Convert Your Traffic into Leads

One of such solutions is our elegantly designed popup boxes.

How to generate leads for real estate

These popups allow you to collect the contact details of potential customers, such as email addresses and phone numbers. Then from there, you can market to them and persuade them to make a purchase.

To make lead generation with popups more effective, consider using a lead magnet. They are basically enticements you use to convince prospects to give you their email – or phone number as the case may be.

If you feel that using a popup box might hurt your website’s UX due to its rather intrusive nature, you can always use our slide-in boxes. They are way less intrusive.

Better yet, consider using our floating bar. They are highly attention-grabbing and don’t annoy at all.

In addition to popup boxes, slide-ins, and floating bars, Adoric comes with many more tools to make lead generation for your real estate business a breeze.

They include:

âś… Countdown timer to make customers jump on your sales offers quickly.

âś… Spin-to-win popups to entice shoppers with coupons and make them buy more from you.

What’s more, with Adoric’s audience targeting and trigger features, you can show your marketing campaigns to the right people and at the right time.

Best of all, Adoric is free!

Sign up for a free account

#2 Optimize Your Website for Search

It’s one thing to set up a real estate website, it’s yet another to drive traffic to it. And trust me, the latter is much more important and, hence, tougher.

After all, without traffic, there can’t be leads.

One of the surefire techniques you can use to drive traffic to your website is by optimizing it for search – that is, SEO.

The whole idea of SEO is to make your website highly visible on Google. How can you go about that?

Well, here are a couple of battle-tested strategies you can use:

âś…Infuse keywords into your web pages: What words will potential customers looking for your services type into Google?

Best real estate agent? Affordable realtor? Trustworthy real estate agent?

Those are called Keywords (KW).

If you are not sure, you can use Google Keyword Planner to find those KWs.

When you’ve found the right ones, infuse them into the copies on your web pages: home, contact, about, and services pages.

âś…Get links from other websites: One of the things Google checks before determining how to rank a website is the number and quality of links pointing to it from other websites.

Technically, these links are called backlinks.

Thus, to make your website rank higher on Google and hence get more traffic, you need to get off your butt, reach out to other website owners (reputable ones) and ask them to link back to you.

I sure don’t need to tell you that you must be willing to give something back in return for that favor. And it mustn’t be money.

âś…Start blogging: Publishing quality, insightful, and relevant posts to your website blog can also help immensely.

#3 Build Partnerships

Networking and forging meaningful partnerships are important in business.

Think about this: your next customer could be the dad of the plumber down your street. Or maybe the friend of a friend who knows someone.

But until you reach out to the people in the middle, you might never get to make contact with those prospects.

Getting the idea?

The good news is that networking isn’t that intimidating as it might look on the surface.

You can simply start by making mutual friends with anybody you get a chance to, and then telling them what you do.

Too simple?

Try this other strategy.

Reach out to the following set of people and ask for their partnership. It goes without saying that you should also offer something back in return. Maybe a cut for every successful lead they send your way:

  • Flooring companies
  • Roofing and repair businesses
  • Staging firms
  • Banks and lending institutions

#4 Create a Google My Business Page

Having an online presence used to be an option in the early 2000s. But now, it’s a must-have for every success-hungry business.

And while there are a ton of options you can leverage to push your business online, Google My Business (GMB) is a good place to start.

Google my business for lead generation

One of the biggest perks of using Google My Business is that it allows you to leverage Local SEO.

This means that potential customers looking for your service within their locality can easily find you through Google.

What’s more, GMB makes it easy for past customers and clients to leave reviews for your business. And the more positive reviews your business gets, the more visible it will be on Google.

Ready to create your GMB page?

How to create and optimize Google My Business page

#5 Leverage SMS Marketing

One of the easy and effective ways to harvest leads for your business is by sending out text messages to prospects – at the right time and frequency.

Do you know why?

People find it difficult to ignore texts on their phones. Statistics have it that the average open rate for text messages is 98%, and the response rate is 45%.

In plain English, for every 100 people you send texts to, 98 will open and 45 will respond.

That’s huge!

So, when and how best can you use SMS marketing? Here are a few suggestions:

  • To alert prospects of new deals
  • For promoting open houses and shows
  • To remind prospects about scheduled appointments
  • For following up on prospects

And there are more ways you could use it. Your imagination is only what limits you.

How to get started with SMS marketing

#6 Leverage Social Media Marketing

The landscape of social media has changed tremendously over the past few years. In the early days, people mostly used social media to connect with friends and families. But now, it’s become a platform businesses use to connect with their audience.

To this end, building a strong social media presence will help bring you closer to your ultimate goal of generating a ton of leads for your business.

The good thing about SMM is that you don’t need to be a digital marketing ninja to use and make the most out of it.

One easy way to start is by creating a Facebook page and then posting content to it. The drawback, however, with this approach is that you won’t be able to reach a large audience with it.

As such, consider running paid ads on your Facebook page. Doing so opens up the gateway to a larger, well-targeted audience across Facebook and Instagram.

The good thing about it is that you don’t need to break the bank to see meaningful returns on Facebook ads.

Need more ideas to promote your business on Social Media?

31 ways to increase brand awareness on Social Media

#7 Actively Look for Referrals

Was your last client pleased with the business you both had? Why not reach out to him/her and ask for referrals?

Sure, you would have done that already, but the idea here is to do so as often as possible.

Reach out to people you did business with 4, 8 months, or even 2 years ago and ask if they know someone looking to rent/buy a property. Be consistent with it.

This goes without saying that you have to take precautionary measures to avoid coming off as intrusive and annoying.

Not sure how to pull that off?

Send out texts every, say, 2 months to your past customers, and offer them a mouth-watering reward for every referral they send your way.

Just get creative about it.

#8 Organize Events

If you desire to build loyalty with people and turn them into potential customers, you have to first give out something of value.

This is where organizing helpful and educative events come into play.

Is your community having gutter-clogging problems, and you have a solution to it? Host an event and share your ideas.

Do you know tricks for finding buying properties at unbeatable deals? Why not make an event out of it?

Getting the idea?

By hosting these events, you will establish yourself as an authority. And it’s just a matter of time before people will start to notice that you are into real estate.

The good thing about these events is that you can host them online via, say, Zoom.

#9 Host an Open House Event

Open house real estate

Have you ever thought of opening your property to the public and allowing walk-in visitors to check them out? Well, that’s what an Open House Event is all about.

You sure know that, don’t you?

Hosting an open house event can win you a ton of leads. But you have to be strategic about it for that to happen.

Need some ideas?

Have your business card ready and hand it over to whoever comes around to check out your property.

Devise a means of collecting your visitors’ information using printed forms. In the form, ask for their likes and dislikes in a property, when they are most likely ready to buy/rent, etc.

#10 Cold Calling Still Works

Finally, one other strategy you can give a shot at is calling cold-calling prospects.

Scary isn’t it? It sure is, thus why a lot of realtors shy away from it. This means an ample opportunity for you.

However, if cold-calling is downright intimidating consider outsourcing the task.


So there you have it; 10 effective strategies for generating leads for your real estate business.

Ready to take Adoric for a spin to see how many leads it can generate for your business?

Try Adoric for Free

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